Marketing ContentKhoebo ea Khoebo le RetailInfographics ea KhoeboPhatlalatso ea Phatlalatso le Khoebo ea Influencer

Etsa bonnete ba leano la hau la litaba tsa sechaba khahlanong le lenane lena la lintlha tse 8

Lik'hamphani tse ngata tse tlang ho rona bakeng sa papatso ea litaba tsa sechaba (SMM) sheba mecha ea litaba ea sechaba e le mocha oa khatiso le oa ho reka, o fokotsa haholo bokhoni ba bona ba ho holisa tlhokomeliso ea mofuta oa bona, bolaoli le liphetoho inthaneteng. Ho na le ho hongata ho mecha ea litaba ea sechaba, ho kenyelletsa ho mamela bareki le bahlolisani ba hau, ho holisa marang-rang a hau, le ho holisa batho ba hau le matla a marang-rang a marang-rang. Haeba u ipehela moeli oa ho phatlalatsa le ho lebella thekiso mona le mane, u ka 'na ua soetseha.

Mecha ea litaba ea sechaba e kanna ea ba lebala la lipapali bakeng sa bareki ba hau, empa eseng bakeng sa k'hamphani ea hau. Bakeng sa khoebo, papatso ea litaba tsa sechaba e lokela ho nkuoa hampe joalo ka mohato o mong le o mong oa papatso haeba u batla ho bona liphetho. Kapa, ​​haholo-holo, phaello.

Phatlalatso ea MDG

Mecha ea litaba ea sechaba e fetohile sethala se matla sa hore likhoebo li hokahane le bamameli ba tsona, li hahe botšepehi ba brand, 'me qetellong li tsamaise chelete. Leha ho le joalo, ho finyella katleho ka mokhoa o tsoelang pele oa mecha ea litaba ea sechaba ho hloka mokhoa o tsitsitseng le oa leano. MDG Advertising e fana ka lethathamo la lintlha tse 8 le hlahlobang lintlha tsa ho qapa lenaneo le sebetsang hantle haholo la papatso ea litaba tsa sechaba, ho netefatsa hore lebitso la hau lea hlahella le ho atleha lefapheng la dijithale.

1. Leano: Motheo oa Katleho ea Mecha ea Sechaba

Mohato oa pele oa leano leha e le lefe le atlehileng la mecha ea litaba ea sechaba ke ho theha moralo o felletseng o akaretsang tlhahiso ea litaba, taolo ea ts'ebetso, maqheka a papatso, le maano a matla a ho lekanya. Ho bohlokoa ho utloisisa hore na ke eng e tsamaisang lerato, tlhompho le tšepo ho mofuta oa hau har'a basebelisi ba mecha ea litaba ea sechaba. Leano le letle la ho rekisa sechabeng, moo sehlopha sa hau sa barekisi se holang le ho holisa marang-rang a sona, se ka holisa phihlello ea lebitso la hau le ho holisa likhokahano tse tebileng le bareki bao e ka bang bareki.

2. Social Platform Audit: Tseba Sebaka sa Hao

Ho tsebahatsa sethala moo litebello tsa hau, bareki le bahlolisani ba sebetsang ho bohlokoa. Tlhahlobo e phethahetseng ea sethala sa sechaba e u thusa ho sebelisa matla a hau le ho sebelisa mefokolo ea bahlolisani ba hau hampe. Kutloisiso ena e u fa matla a ho hlophisa litaba tsa hau le maano a boitlamo ho li-platform tse ikhethileng, ho holisa tšusumetso le ponahalo ea hau mecheng ea litaba tsa sechaba.

3. Utloisisa Theknoloji: Ho Tseba Lisebelisoa

Ho etsa letšolo le atlehileng la ho bapatsa mecha ea litaba ea sechaba, ho bohlokoa ho ba le kutloisiso e tebileng ea bokhoni ba li-platform tse fapaneng tsa litaba tsa sechaba. Sena se kenyelletsa tsebo ea ho bapatsa ka libaka tse ngata, khokahanyo ea e-commerce, maqheka a tlhahiso ea pele, ho fana ka tšusumetso, ho latedisa mehala, phatlalatso ea sechaba, tekanyo ea sechaba, ho kopa tlhahlobo, moralo oa litšoantšo tsa sechaba, papatso ea litaba tsa sechaba, tatellano ea litaba, bokhoni ba litaba tse hlahisoang ke basebelisi (UGC), le tse ling. E 'ngoe le e' ngoe ea lisebelisoa tsena e ka kenya letsoho ho ntlafatsa boteng ba hau ba mecha ea litaba ea sechaba le ho khanna chelete.

4. Mecha ea Phatlalatso e Lefshoang: Sebelisa Matla a Phatlalatso

Facebook, LinkedIn, Twitter, Pinterest, Instagram, le YouTube kaofela li fana ka mekhoa e matla ea ho shebisa le ho holisa litaba tsa hau ho bamameli ba nepahetseng. Mecha ea litaba e lefelloang ea sechaba e u thusa ho holisa molaetsa oa lebitso la hau le ho fihlela palo e pharalletseng ea batho, ho eketsa menyetla ea ho fetolela menyetla ho bareki ba tšepahalang.

5. Tsoelo-pele ea Likahare: Mafura a Katleho ea Sechaba

Litaba ke karolo ea bohlokoa ea leano la hau la litaba tsa sechaba. Ntle le moralo oa litaba o hlophisitsoeng hantle, boiteko ba hau ho li-platform tsa sechaba bo ka oela fatše. Litaba tse amang maikutlo le tsa bohlokoa li hohela bamameli ba hau, li susumetsa litšebelisano, 'me li khothaletsa ho arolelana, li holisa phihlello ea mofuta oa hau. Leano le matla la litaba le ipapisitseng le likhetho tsa bamameli ba hau le netefatsa hore u boloka balateli ba bangata ba nang le thahasello.

6. Taolo ea Botumo: Ho Hlaolela Botšepehi le Botšepehi

Mecha ea litaba ea sechaba ke mocha oa puisano oa batho ba babeli; ho beha leihlo likarabo tsa bareki ho bohlokoa bakeng sa ho laola botumo ba hau inthaneteng. Likarabo tse potlakileng le tse nepahetseng litabeng kapa likoluoeng tsa litšebeletso tsa bareki li bontša tlhompho le ho haha ​​tšepo ho bamameli ba hau. Tsamaiso e sebetsang ea botumo inthaneteng (ORM) e sireletsa setšoantšo sa mofuta oa hau, kaha bareki ba khotsofetseng ba ka ba babuelli ba tšepahalang.

7. Tekanyetso ea Boikamahanyo le Kotsi: Fokotsa Likotsi tse ka bang teng

Ho kenyelletsa ts'ebetso ea ts'ebetso le tlhahlobo ea kotsi ho bohlokoa ho qoba maraba a molao le a botumo papatsong ea litaba tsa sechaba. Li-platform tsa litaba tsa sechaba li na le melao le melaoana e ikhethileng eo li-brand li tlamehang ho li latela, haholo indastering e hlokolosi joalo ka tlhokomelo ea bophelo bo botle le lichelete. Ho fokotsa likotsi ho tiisa boteng ba mecha ea litaba ea sechaba ka thelelo le e sireletsehileng, ho sireletsa botšepehi ba lebitso la hau.

8. Tekanyo: Lekanya Katleho ea Hao

Leano le leng le le leng la mecha ea litaba ea sechaba le lokela ho tlamahanngoa le lipakane tse ka lekanyetsoang. Ho bohlokoa ho kenya tšebetsong lisebelisoa tsa ho lekanya tse matla, ekaba ke ho eketsa tlhokomeliso ea lebitso, ho khanna boitlamo, ho theha bolaoli, ho matlafatsa ho boloka bareki, ho fetolela litsamaiso ho ba thekiso, ho rekisa, kapa ho ntlafatsa boiphihlelo ba bareki. Ho latela lintlha tsa bohlokoa tsa ts'ebetso (KPIs) ho u fa monyetla oa ho lekola katleho ea leano la hau le ho etsa liqeto tse tsamaellanang le data ho ntlafatsa boiteko ba kamoso.

Qetellong, ho kenya tšebetsong lethathamo lena la lintlha tse 8 bakeng sa papatso ea litaba tsa sechaba ho tla beha lebitso la hau tseleng e isang katlehong. Leano le nahannoeng hantle, litaba tse lokiselitsoeng, boitlamo bo mafolofolo, le ho beha leihlo ka tjantjello li tla tsamaisa chelete le ho theha mofuta oa hau e le matla a makatsang tikolohong ea dijithale. Lula u le ka pele ho tlholisano 'me u nke matla a maholo a mecha ea litaba ea sechaba e le setsi sa ho kenya chelete bakeng sa khoebo ea hau.

Mona ke infographic e felletseng, Lethathamo la lintlha tse 8 ho ea ho Papatso ea litaba tsa sechaba ho tsoa ho Papatso ea MDG. Sheba sena khahlano le maano a hau ho netefatsa hore u theha lenaneo le nang le phaello ea litaba tsa sechaba.

Leano la Media ea Sechaba

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

Related Articles

Konopo ea holimo
Close

Adblock e fumanwe

Martech Zone e khona ho u fa litaba tsena ntle ho tefo hobane re etsa chelete sebakeng sa rona sa marang-rang ka lekeno la lipapatso, likhokahano tsa kopanelo le lithuso tsa lichelete. Re ka thabela ha o ka tlosa se thibelang lipapatso ha u ntse u sheba sebaka sa rona sa marang-rang.