Liqeto tse 5 tsa Papatso ea Marang-rang Bakeng sa 2014

Liqeto tsa Papatso ea Marang-rang 2014 Banner

Qaleho ea selemo se secha e lula e tlisa meralo e mecha ea ho bapatsa, likhakanyo tsa lichelete le nyakallo e nchafalitsoeng mabapi le menyetla e letetseng khoebo efe kapa efe. Haeba u ikarabella ho tsa papatso k'hamphaning ea hau, bokhoni bo ka ba kholo haholo. Ka lehlohonolo, re na le litlhahiso tsa ho u thusa ho holisa lebitso la hau le marang-rang ho latela 2014. Mona ke liqeto tse 5 tsa papatso ea inthanete tse lokelang ho amoheloa kajeno:

1.     Amp Up Your Content Marketing

Sheba hore 2014 e tla ba selemo se seng bakeng sa lik'hamphani ho eketsa papatso ea tsona. Tloso ea polelo ena ke hore barekisi ba hloka nako le lisebelisoa ho hlahisa litaba tse ikhethileng ho pheta pale e mothofatsang k'hamphani. Bakeng sa lik'hamphani tsohle tse nyane tse tlamehang ho ea mefuteng ea litaba tsa bareki, ho bohlokoa hore litaba li be le molumo o hohelang. Likhamphani tse kholo li na le lisebelisoa tsa ho fihlela morethetho o tsitsitseng ka ho lula li hlahisa litaba makhetlo a mangata ka letsatsi. Seo se boletse, ha ho bohlokoa ho tsamaisana le ba Jones ka metric eo feela hobane ke 9% ea B2B le 7% ea lik'hamphani tsa B2C tse nahanang hore leano la bona la litaba "le sebetsa haholo." Ho eketsa ho ikhetholla ha litaba ho tla netefatsa kholo e tsitsitseng mecheng ea litaba tsa sechaba e latelang.

2.     Etsa hore Mobile e tle pele

Ho ntlafatsa litaba bakeng sa ts'ebeliso ea mehala ho bohlokoa ho feta neng kapa neng. Ha u sheba mokhoa o tsitsitseng oa meralo ea mehala ka 2017 87% ea lisebelisoa tsohle tse hokahantsoeng e tla ba li-smartphones le matlapa. Ntho ea pele eo u lokelang ho e hammer ke boqapi ba liwebosaete tse arabelang e le hore leqephe la webo le ntlafatsoe hore le shejoe sesebelisoa se seng le se seng. E latelang moleng ke sebopeho se hloekileng le se bonolo sa mosebelisi ho thusa ho boloka batho ba le leqepheng la hau. Basebelisi ba mehala ba lebelletse ho fumana likarabo kapele le ha bonolo hobane ba lula ba le tseleng. Haeba u nolofalletsa ho fumana tsela ea ho fumana karabo, ba tla khutla.

3.     Phatlalatsa Metsoalle ea Hau ea Media

Ho etsa liteko tsa litaba tsa sechaba ho tla ba bohlokoa ho 2014 ha joale linatla tse peli tsa sechaba, Twitter le Facebook, li "lefa ho bapala" mme poso e tla lula feela ho fepa litaba ka metsotso e seng mekae, haeba e se metsotsoana. Iphe nako ea ho leka liteko tse ling tse kang Pinterest, Instagram le Tumbler. Liwebosaete tsena kaofela li hola ka lebelo la warp mme o na le bokhoni ba ho hokahana le balateli ka liphutuho tsa boiqapelo tse bonoang. Google Plus ke marang-rang a mang a reretsoeng ho ntlafatsa maemo a bona lefats'eng la litaba tsa sechaba selemong sena. Ho fumana niche e loketseng ho Google Plus ho ka ba thata, empa melemo ea liphetho tse phahameng tsa enjine ea ho batla e tla lula e thusa.

4.     E Bue ka Litšoantšo

Matla a litšoantšo le livideo a makatsa barekisi ba inthaneteng. Ebile, sebaka sa marang-rang se lebisa tlhokomelo eohle ponong ea naha. Mohlala, litšoantšo ho Facebook li fumana lintho tse ratoang haholo, litlhaloso le likarolo ho feta mofuta ofe kapa ofe oa puisano. Ntle le moo, Google e fetotse liphetho tsa eona tsa lipatlisiso ho bapatsa litšoantšo tse kaholimo ho liphetho tse thehiloeng ho sengoloa. Ebile, bareki ba lerato ba na le lipompong tsa mahlo ke ka lebaka leo o tobileng ho sheba infographic ena.

5.     E-ba bonolo

Haeba ho na le ntho e le 'ngoe e tla hapa tlhokomelo ea batho selemong sena, ke molaetsa o bonolo. Se ke oa thatafatsa litaba. Likhamphani tse nolofalitseng qeto ea ho reka (moelelo o nkile jargon ea indasteri) li na le menyetla e 86% ea ho fetola bareki.

5-Online_Marketing_Resolutions_for_2014

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