Ke sa tsoa fumana lengolo-tsoibila le tsoang ho American Airlines moo ba ka ratang hore ke ikhethele ho melaetsa e meng ea lengolo tsoibila. Ka lebaka leo, ke tla kenela tlholisano moo ba fanang ka leeto la mahala le ho fumana limilone tse ling kapa tekete e theotsoeng.
Motsoalle oa ka oa hlooho ea khomo Chris Baggott o ne a lula a etsa mohlala ka lifofane ha ho tluoa ho fana ka litaba tse lebisitsoeng ho bamameli ba shebiloeng. Lifofane li tseba aterese ea lapeng, boema-fofane ba lehae, mekhoa ea rona ea maeto… leha ho le joalo li re romella tse khethehileng bakeng sa maeto a ho ea / ho tsoa metseng e meng kantle ho potoloho ea rona ea maeto, jj. Ke bohlanya… ho fapana le ho re fa leseli leo re le batlang, ehlile lia re arohanya ebe ha re bale li-imeile tseo ba li romellang ka thata.
Kajeno ke fumane lengolo-tsoibila le tsoang Amerika mme lits'oants'o li ile tsa nkhahla haholo:
Ha ke tobetsa, ke fumane hore Maamerika a entse mosebetsi o motle ho sena. Khokahano eo u ka e tobang e ne e na le 'senotlolo' se neng se bolella sebaka sa marang-rang hore na ke mang. Ka lehlakoreng le leng, ha ke fetola likhetho tsa ka (to-single, simple, flash), liphetho li ile tsa potlaka. Ke ne ke sa tlameha ho kenya tlhaiso-leseling e eketsehileng eo ba neng ba se ba ntse ba na le eona mme ha ba ka ba leka ho eketsa papatso e kantle ho naha kapa ho bapatsa lihlahisoa le litšebeletso tse ling.
Ena ke letšolo le letle la ho fumana thepa - ke labalabela ho tseba hore na e tla atleha hakae. E ne e na le likarolo tsohle tsa katleho:
- E hapile tlhokomelo ea hau.
- E ile ea fana ka khothatso.
- E ne e na le pitso ea ho nka khato.
- Melaetsa e ne e bonahala haholo.
- Mokhoa oa ho sokoloha o ne o le bonolo.
E entsoe hantle! Potso ea 'nete ke hore na ba ka boloka mangolo-tsoibila a bona a le bohlokoa ho nna. Haeba ba sa khone, ke tla ngolisa 'me sena se tla be se senyehile kaofela.
I’ve received a few of these from them but also got the one you describe. The ReVue creative is hokie in my opinion, though the strategy is right on…
I agree Jonathan – but it was so out of character for one of their emails that it actually caught my attention. I’m not sure that was deliberately part of the strategy – but it worked!