RFM Acronyms

RFM

RFM ke khutsufatso ea Morao tjena, Khafetsa, Chelete.

Morao tjena, khafetsa, le boleng ba chelete ke metric ea papatso e sebelisoang ho sekaseka le ho tseba bareki ba bohlokoa ho latela mokhoa oa bona oa ho sebelisa chelete. RFM e ka sebelisoa ho bolela esale pele, ho beha pele, le ho tsamaisa lipuisano tsa nako e tlang ho eketsa boleng ba bophelo ba bareki (CLV) ka ho potlakisa le ho eketsa theko. E ka boela ea sebelisoa ho hlalosa hamolemo moreki oa hau ea loketseng kapa bareki ba shebiloeng ba nang le litšobotsi tse tšoanang tsa palo ea batho kapa firmagraphic.