Litlhahlobo le TekoLi-CRM le Li-Platform tsa DataE-khoebo le Retail

ActionIQ: Sethala se latelang sa data ea bareki ho hokahanya batho, mahlale le mekhoa

Haeba u k'hamphani ea khoebo moo u abileng data ho litsamaiso tse ngata, a Sethala sa Boitsebiso ba Bareki (CDP) e batla e le tlhoko. Litsamaiso hangata li etselitsoe ts'ebetsong ea khoebo e kahare kapa ka boiketsetso… eseng bokhoni ba ho bona tšebetso kapa data ho pholletsa le leeto la bareki.

Pele Litšebeletso tsa Boitsebiso ba Bareki li fihla 'marakeng, lisebelisoa tse hlokahalang ho kopanya likarolo tse ling li ile tsa thibela a rekoto e le 'ngoe ea' nete moo mang kapa mang mokhatlong a ka bonang tšebetso e potileng moreki. Liforomo tsa data tsa bareki tse kang BohatoIQ thusa likhoebo ho fumana temohisiso le ho sebetsana le liphephetso tse 'maloa tse tobaneng le bareki.

ActionIQ Customer 360, Intelligence, Liphihlelo
  • Moreki 360 - kopanya data ea hau 'me u hahele bareki ba hau pono e le' ngoe e felletseng
  • Bohlale ba Bareki - Hlahloba lintlha tsa hau 'me u fumane leseli le lecha mohloling o le mong oa' nete ea bohlale ba bareki
  • Liphihlelo tsa Bareki - Hlophisa maeto a nnete a bareki le boiphihlelo ba nako ea 'nete liteisheneng tsohle tsa hau

CDP e matlafatsa basebelisi bao e seng ba tekheniki ka sebopeho se bonolo sa basebelisi bakeng sa ho sekaseka bareki, ho arola bamameli, le ho bolela esale pele liketso tse latelang tse ka sebelisang 100% ea data ea bona. Ka data eo, ho etsa liphihlelo le ho iketsetsa maeto a mahlale a 1: 1 maetong ohle a papatso, CX le khoebo ho ka etsahala.

Ho ikhethela ha ho khonehe haeba barekisi ba se na mokhoa oa ho utloisisa litlhoko tsa bareki khafetsa. Ho theha sethala sa data sa bareki se bohareng (CDP) ho kopanya data e lefuoang le e nang le thepa ho tsoa liteisheneng tsohle ho bohlokoa boitekong bona.

McKinsey

ActionIQ e bohareng ba phetoho e tsamaisoang ke data e fetolang tsela eo lihlahisoa li nahanang ka eona ka boiphihlelo ba moreki, phetoho ea dijithale le boleng ba data ea bareki e le thepa ea mantlha ea khoebo.

Ba tsepamisa mohopolo ho rarolleng liqholotso tsa data tsa likhoebo e le hore lihlopha li fuoe matla a ho theha boiphihlelo ba 'nete ba bareki hohle litsing tsohle tse amanang.

ActionIQ e thusa lik'hamphani tsa G2000 ka ho hokahanya lintlha tsa bona tsa mokha oa pele, ho fana ka sebopeho se bonolo sa basebelisi ba khoebo ho fihlella leseli la moreki, le ho nolofalletsa boiphihlelo ba boiphihlelo ba bareki ho liteishene.

Tataiso ea Bareki ba CDP

Sebaka sa Customer Data Platform se phatlohile ka barekisi ba fetang 100 + ba ipolelang hore ke li-CDP likhoeling tse 12 tse fetileng. Ha e le hantle, ho na le li-CDP tse fokolang haholo tse reretsoeng ho kopanya, ho sekaseka le ho kenya tšebetsong lintlha tsa bareki ka tsela ea sejoale-joale ebile e bobebe. 

Mohato oa pele oa ho fumana tharollo e nepahetseng 'marakeng oa sethala sa data sa bareki se ntseng se hola ka potlako ke ho utloisisa hore na Customer Data Platform ke eng ebile e etsa eng. ActionIQ e ngotse file ea Tataiso ea Mmaraka oa CDP ho ipholosa ka likhoeli tsa lipatlisiso tse ferekanyang mme o fihle 'neteng ka sebopeho se ferekanyang sa CDP.

Khoasolla Tataiso ea Mmaraka oa CDP

Ts'ebetso ea ActionIQ le Setifikeiti

Lisebelisoa tsa tsamaiso tsa ActionIQ li etselitsoe ho ts'ehetsa melaoana ea ts'ebeliso ea data, mosebelisi le ts'ireletso ea mokhatlo oa hau. ActionIQ e hahiloe ho tloha fatše ho ea ka ts'ireletso le boinotšing ka kelellong, ka ho latela le ho latela mangolo a latelang.

  • GDPR - The General Data Protection Regulation 2016/679 ke taolo ea molao oa EU mabapi le ts'ireletso ea data le boinotšing ho European Union le European Economic Area. E sebetsana hape le phetiso ea data ea hau kantle ho libaka tsa EU le EEA.
  • CCPA - California Consumer Privacy Act ke molao oa naha o reretsoeng ho ntlafatsa litokelo tsa lekunutu le ts'ireletso ea bareki bakeng sa baahi ba California, United States. 
  • Tlhaloso: SOC2 - maemo a ho latela melao a thehiloeng ke Setsi sa American of Certified Public Accountants (AICPA). Tekanyetso e koahela lintho tse kang ts'ireletso, ts'ebeliso ea ts'epahalo, ho fumaneha, lekunutu le lekunutu. Litlhahlobo tsa SOC 2 li etsoa ke feme e kantle, ea boraro ea ts'ireletso le feme, e ikemetseng ho mofani oa mahlale le AICPA.
  • Lekunutu la Shield Lekunutu – a recognized mechanism for complying with EU data protection requirements when transferring personal data from the European Economic Area (EEA) to the United States.

ActionIQ InfiniteCompute Enjine ea Litlhahlobo tsa Nako ea 'Nete

ActionIQ's InfiniteCompute eu fa matla a ho hokela le ho kopanya lintlha tsohle tsa moreki oa hau ho sa tsotelehe mohloli kapa boholo. Ka likhokahanyo tse kantle ho lebokose, InfiniteCompute e hokela ka kotloloho matlong a polokelo ea data, matšeng a data, le theknoloji eohle e tsebahalang ea ho bapatsa, ka phetiso ea faele ea batch le li-API tsa nako ea nnete. Lintlha tse sa hlophisoang, data e phallelang, data e kholo, data e sa hokahaneng-ho sa tsotelehe, ActionIQ InfiniteCompute e tlisa tsohle.

Khoasolla Datasheet ea InfiniteCompute

Likopano tsa ActionIQ CDP

BohatoIQ e hokahana le litharollo tsa Setsi, Litlhahlobo, Bohlale ba Khoebo (BI), Clienteling, Ditshebetso tsa Boitsebiso, Database, Direct Mail, DMP, eCommerce, Email, Mobile, Paid Media, Personalization, Sales, Servicing, le Web / SDK ho hokahanya data yohle bohareng.

Mehloli ea Boitsebiso ba ActionIQ

Likopano tse hlahisitsoeng li kenyelletsa Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Marketo, Adobe Target, AirShip, Allant, Allorica, Amazon Kinesis, Amazon Redshift, Amazon S3, Apache Hive, Arandell, Baesman, Beeswax, Braze, Cheetah, Criteo, CSV , Domo, Dynamic Yield, Facebook Ads, Facebook Instagram, Facebook Messenger, Facebook Whatsapp, Google Ads, Google Analytics, Google BigQuery, Google Cloud Storage, Google Display & Video 360, Google YouTube, HTTP, Informatica, Iterable, JDBC, JSON, Kafka, KWI, Liveramp, Looker, LS Direct, Luigi, MasterPiece Printers, Merkle Archie, Merkle M1, Merkle RAL, Microsoft Azure, Moloco, Moveable Ink, mParticle, Mulesoft, Optimizely, Oracle Bronto, Oracle Eloqua, Oracle Responsy, PowerBI, Rest API, SailThru, Salesforce Commerce Cloud, Salesforce Datorama, Salesforce DMP, Salesforce Marketing Cloud, Salesforce Sales Cloud, Salesforce Service Cloud, Segment.io, SFTP, Shopify, Snap, Snowflake, SparkPost, Tableau, Tealium, Teradata, Teradata , Tulip, Twilio , SendGrid, Twitter, YesMail, Zendesk, le Zeta Global.

Kopa Pontšo ea ActionIQ

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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