Litaba tsa Adobe Digital: Naha ea Digital Union 2017

Adobe State ea Digital Union 2017

Litsebiso tsa Adobe Digital e kentse infographic e ntle (na re ka lebella eng kapa eng e fapaneng?) ho Boemo ba Digital Union - tsepamisitsoeng ho papatso dijethale le litebello tse amanang le bareki. Mohlomong ntho eo ke e ratang haholo ka infographic ena ke hore ba hlile ba nkile li-dump tsa data mme ba e kopanya ka palo ho palo e khethiloeng ea likhakanyo le liqeto:

  • Litšenyehelo tsa lipapatso lia phahama - ha baphatlalatsi ba bangata ba fetohela ho dijithale, tlhoko ea sebaka sa papatso le litšenyehelo tse amanang le tsona lia eketseha. Chelete ea ho phenya-phenya ea mobile-click (CPC) e nyolohile ka 11% lipakeng tsa 2014 le 2016. Litlhahiso tsa mobile-cost-thousand (CPM) li nyolohile ka 12%, 'me lipapatso tsa livideo li nyolohile ka 13%. Le ha tlhokeho e le karolo ea equation, ke boetse ke labalabela ho tseba hore na theknoloji e lebisitsoeng e atleha ho hlola puseletso ea letsete.
  • Khetho ea Screen e ea eketseha, empa Nako ea Sebaka e tlase - Ugh… hoa tena ho 'na lefatšeng la ho itlopa joala hore Adobe e re, "tlhokomelo e lula e fokotseha". Nako e tlase setšeng ha e bolele hore u lahlehetsoe ke tlhokomelo ea moeti. Batho ba etsa mesebetsi e mengata mme ba etsa lipatlisiso inthaneteng ka bongata ba likhetho. Kahoo, haeba ho na le livideo tse ngata ka sehlooho, lebella hore baeti ba hau ba tsoe ho ea lekola likhetho tsohle tsa bona pele ba shebella. 1 ho batho ba 5 ba fetela pele ho tsoa papatsong ea video kamora metsotsoana e 5 feela mme ho bile le lerotholi la metsotsoana e 22 nakong eo u e sebelisitseng. liwebosaeteng selemo le selemo. Khetho ea boleng le tlholisano li ntse li eketseha ho fumaneha.
  • Kholo e bonolo, ho e boloka ho thata - Lilemong tse tharo tse fetileng, lik'hamphani tse ntseng li hola li bone keketseho ea 30% ea baeti ba bacha empa 73% ea baeti bao ba lekhetlo la pele ha ba khutle.
  • Lisebelisoa tsa Martech - Lik'hamphani tse 40% li na le liforomo tse ngata tsa Martech, mahlale a morao-rao, le li-silos, e leng ho etsang hore ho be thata ho lekola tebello kapa leeto la moreki ho pholletsa le lisebelisoa le sethala.
  • Bareki ha ba ananele lipapatso - Kamehla ke labalabela ho tseba hore 58% ea barekisi ba re ba betere ho fihlella bareki empa ke 38% ea bareki ba lumellanang 'Nete ke hore, ha bareki ba kanna ba se rate papatso… e ntse e tsoela pele ho sebeletsa babapatsi. Morero o halalelang bakeng sa barekisi ke ho nts'etsapele litaba tse ananeloang, tse ananeloang le ho khothaletsoa ka mokhoa o khahlisang ka botlalo litebello tsa bona.
  • Liphihlelo tse kopaneng tsa bareki - tsoela pele ho eketseha ka bohlokoa ha bareki ba ntse ba batla ho ikopanya le lihlahisoa ka mokhoa oo ba o ananelang. E ea sebetsa - mesebetsi e neng e kopanya theknoloji le boqapi e bone maeto a 54% ho feta lilemo tse peli tse fetileng.

Ho hlophisa infographic ena, Adobe e nkile maeto a marang-rang a 741 billion, lipapatso tse limilione tse likete tse 450 le livideo tse limilione tse likete tse 11 li qala. Joooh!

Adobe State of Digital Union 2017 Infographic

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