Ann Smarty ke lebitso le molaoli oa sechaba ho Internet Marketing Ninjas le mothehi oa Viral Content Bee. Mosebetsi oa Ann oa ho ntlafatsa enjene ea ho batla o qalile ka 2010. Ke mohlophisi e moholo oa mehleng oa Search Engine Journal ebile e le motlatsi oa lipatlisiso tse hlahelletseng le li-blogs tsa sechaba, ho kenyeletsoa Small Business Trends le Mashable.
Mecha ea litaba ea sechaba ke mokhoa o motle oa ho hlahisa tlhokomeliso ea sephethephethe le marang-rang empa ha ho bonolo haholo bakeng sa ho sokoloha hanghang kapa ho hlahisa batho ba etelletseng pele. Ka tlhaho, li-platform tsa litaba tsa sechaba li thata bakeng sa ho bapatsa hobane batho ba sebelisa mecha ea litaba ea sechaba ho ithabisa le ho sitisoa mosebetsing. Ba ka 'na ba se ke ba ikemisetsa ho nahana ka khoebo ea bona, leha e le ba etsang liqeto. Mona ke litsela tse 'maloa tsa ho khanna sephethephethe le ho se fetola liphetoho, thekiso, le
Ho latela marang-rang ka boeona, Instagram e na le basebelisi ba mafolofolo ba fetang limilione tse likete tse 1 hajoale, 'me ha ho pelaelo hore palo eo e tla lula e hola. Ho feta 71% ea Maamerika a lilemo tse 18 ho isa ho 29 a ne a sebelisa Instagram ka 2021. Ka lilemo tse 30 ho isa ho 49, 48% ea Maamerika a ne a sebelisa Instagram. Ka kakaretso, ho feta 40% ea Maamerika a bolela hore a sebelisa Instagram. Seo se seholo: Patlisiso ea Pew, Tšebeliso ea Mecha ea Sechaba ka 2021 Kahoo haeba u ntse u batla
Mecha ea litaba ea sechaba ke mokhoa o motle oa ho hlahisa tlhokomeliso ea sephethephethe le lebitso empa ho ka ba thata haholo ho hlahisa li-lead tsa B2B. Hobaneng ha mecha ea litaba ea sechaba e sa sebetse joalo ka setsi sa thekiso ea B2B le hore na u ka hlola phephetso eo joang? A re lekeng ho e utloisisa! Mathata a Mecha ea Phatlalatso ea Sechaba Ho na le mabaka a mabeli a ka sehloohong a etsang hore ho be thata ho fetola mecha ea litaba ea sechaba hore e be liteishene tse hlahisang batho pele: Ho bapatsa ka litaba tsa sechaba hoa sitisa - Che.
Kamoo re Sebelisang Boitsebiso ba Hau
Re sebelisa li-cookie sebakeng sa rona sa marang-rang ho u fa boiphihlelo bo nepahetseng ka ho hopola likhetho tsa hau le maeto a ho boela. Ka ho tobetsa "Amohela", o amohela ts'ebeliso ea li-cookie TSOHLE.
Webosaete ena e sebelisa cookies ho ntlafatsa boiphihlelo ba hau ha u ntse u bala webosaete. Har'a tsena, li-cookie tse arotsoeng ka moo ho hlokahalang li bolokoa ho sebatli sa hau kaha li bohlokoa molemong oa ts'ebeliso ea lits'ebetso tsa mantlha tsa sebaka sa marang-rang. Re boetse re sebelisa li-cookie tsa motho oa boraro tse re thusang ho sekaseka le ho utloisisa hore na u sebelisa sebaka sena sa marang-rang joang. Li-cookie tsena li tla bolokoa ka har'a sebatli sa hau feela ka tumello ea hau. Hape o na le khetho ea ho khetha ho tsoa ho cookies tsena. Empa ho khetha tse ling tsa cookies tsena ho ka ama boiphihlelo ba hau ba ho bala.
Li-cookie tse hlokehang li bohlokoa haholo hore websaeteng e sebetse hantle. Sehlopha sena se kenyelletsa li-cookie tse tiisang lits'ebeletso tsa motheo le lits'ebeletso tsa tšireletso tsa marang-rang. Li-cookie tsena ha li boloke tlhahisoleseding efe kapa efe ea botho.
Li-cookie leha e le life tse ka 'nang tsa se ke tsa hlokahala haholo bakeng sa websaeteng' me li sebelisoa ka ho khetheha ho bokella lintlha tsa motho ka mong ka analytics, lipapatso, lihlooho tse ling tse kenngoa li bitsoa li-cookie tse sa hlokahaleng. Ke taelo ea ho fumana tumello ea mosebedisi pele o sebedisa di-cookie ho websaete ea hau.
ka sena Martech Zone Puisano, re bua le Kate Bradley-Chernis, CEO ho Haufinyane (https://www.lately.ai). Kate o sebelitse le lihlahisoa tse kholo ka ho fetisisa lefats'eng ho nts'etsapele maano a litaba tse tsamaisang boitlamo le litholoana. Re buisana ka hore na bohlale ba maiketsetso bo thusa joang ho tsamaisa sephetho sa papatso ea litaba tsa mekhatlo. Haufinyane ke taolo ea litaba ea litaba tsa sechaba ea AI…
ka sena Martech Zone Puisano, re bua le Mark Schaefer. Mark ke motsoalle oa hlooho ea khomo, moeletsi, mongoli ea hloahloa, sebui, podcaster le moeletsi indastering ea papatso. Re tšohla buka ea hae e ncha ka ho fetesisa, Cumulative Advantage, e fetang ho bapatsa mme e bua ka kotloloho le lintlha tse susumetsang katleho khoebong le bophelong. Re phela lefatšeng…
ka sena Martech Zone Puisano, re bua le mothehi-'moho le CEO oa Casted, Lindsay Tjepkema. Lindsay o na le lilemo tse mashome a mabeli a bapatsa, ke podcaster ea khale, mme o bile le pono ea ho aha sethala sa ho holisa le ho metha boiteko ba hae ba ho bapatsa ka B2B ... ka hona a theha Casted! Ketsahalong ena, Lindsay o thusa bamameli ho utloisisa: * Hobaneng ha video…
Hoo e ka bang lilemo tse leshome, Marcus Sheridan o ntse a ruta melao-motheo ea buka ea hae ho bamameli ho pota lefatše. Empa pele e e-ba buka, pale ea Noka ea Noka (eo e neng e le motheo) e ne e hlahisoa libukeng tse ngata, lingoliloeng le likopanong bakeng sa mokhoa oa eona o ikhethang o ikhethang oa ho bapatsa le ho bapatsa kahare. Ho sena Martech Zone Puisano,…
ka sena Martech Zone Puisano, re bua le Pouyan Salehi, rakhoebo ea hloahloa 'me o nehetse lilemo tse leshome tse fetileng ho ntlafatsa le ho etsa ts'ebetso ea thekiso bakeng sa barekisi ba likhoebo tsa B2B le lihlopha tsa lekhetho. Re tšohla mekhoa ea mahlale e bōpileng thekiso ea B2B mme re lekola lintlha, tsebo le mahlale a tla tsamaisa thekiso…
ka sena Martech Zone Puisano, re bua le Michelle Elster, Mopresidente oa Rabin Research Company. Michelle ke setsebi sa mekhoa ea lipatlisiso tse ngata le tse nang le boiphihlelo tse nang le boiphihlelo bo pharaletseng machabeng mabapi le ho bapatsa, nts'etsopele ea lihlahisoa tse ncha le likhokahanyo tsa maano. Puisanong ena, re tšohla: * Hobaneng ha lik'hamphani li tsetela ho lipatlisiso tsa mmaraka? * Joang…
ka sena Martech Zone Puisano, re bua le Guy Bauer, mothehi le motsamaisi oa boqapi, le Hope Morley, ofisiri e ka sehloohong ea ts'ebetso ea Umault, lefapha la papatso la livideo. Re buisana ka katleho ea Umault ea ho nts'etsapele livideo bakeng sa likhoebo tse atlehileng indastering e nang le livideo tse kopaneng tsa khoebo. Umault e na le potefolio e ntle ea katleho le bareki…
ka sena Martech Zone Puisano, re bua le Jason Falls, sengoli sa Winfluence: Reframing Influencer Marketing To Ignite Your Brand (https://amzn.to/3sgnYcq). Jason o bua ka tšimoloho ea papatso e susumetsang ho latela mekhoa e metle ea kajeno e fanang ka liphetho tse phahameng bakeng sa lihlahisoa tse sebelisang maano a matla a ho bapatsa. Ntle le ho fumana le…
ka sena Martech Zone Puisano, re bua le John Vuong oa Patlo ea SEO ea Lehae, patlo e felletseng ea litšebeletso tsa manyolo, litaba le litaba tsa sechaba bakeng sa likhoebo tsa lehae. John o sebetsa le bareki machabeng mme katleho ea hae e ikhethile har'a baeletsi ba Local SEO: John o na le degree ea lichelete mme e ne e le adapter ea pele ea dijithale, a sebetsa ka setso…
ka sena Martech Zone Puisano, re bua le Jake Sorofman, Mopresidente oa MetaCX, pula-maliboho mokhoeng o mocha o ipapisitseng le sephetho sa ho laola bophelo ba bareki. MetaCX e thusa SaaS le lik'hamphani tsa lihlahisoa tsa dijithale ho fetola hore na ba rekisa joang, ba tsamaisa, ba nchafatsa le ho holisa ka boiphihlelo bo le bong bo hokahaneng ba dijithale bo kenyelletsang moreki maemong ohle. Bareki ba SaaS…