Paul Childs ke mohale oa thekenoloji ea lipapatso ea nang le boiphihlelo ba lilemo tse fetang 15 ho aha le ho holisa likhoebo tsa papatso tsa mehala ea lefats'e sebakeng sa mananeo ho pholletsa le tlhokahalo le lehlakore la phepelo. O tšoere maemo a mangata a phahameng a boetapele maemong a VP le C a amang nts'etsopele ea khoebo, ts'ebetso, thekiso le mebaraka. Paul o thehile Adfonic ka 2008, e ileng ea fetoha e 'ngoe ea li-DSP tse etelletseng pele lefatšeng ka bophara. Haufinyane tjena, Paul e ne e le Ofisi e ka Sehloohong ea Lekhetho ho Smadex, moo a thusitseng ho holisa le ho tsoa khoebong ho ea Entravision. Paul hajoale ke VP Business Development ho MOLOCO.
Lintlafatso tsa lekunutu tsa Apple li fetotse haholo tsela eo barekisi ba e-commerce ba etsang mesebetsi ea bona ka eona. Likhoeling tsa ho tloha ha ntlafatso e lokollotsoe, ke liperesente tse nyane feela tsa basebelisi ba iOS ba khethileng ho latela papatso. Ho ea ka ntjhafatso ea morao-rao ea Phuptjane, ba bang 26% ea basebelisi ba lisebelisoa tsa lefats'e ba lumelletse lits'ebetso ho li latela lisebelisoa tsa Apple. Palo ena e ne e le tlase haholo ho la US ka 16% feela. BusinessOfApps Ntle le tumello e hlakileng ea ho latela ts'ebetso ea basebelisi libakeng tsa dijithale, tse ngata
ka sena Martech Zone Puisano, re bua le Kate Bradley-Chernis, CEO ho Haufinyane (https://www.lately.ai). Kate o sebelitse le lihlahisoa tse kholo ka ho fetisisa lefats'eng ho nts'etsapele maano a litaba tse tsamaisang boitlamo le litholoana. Re buisana ka hore na bohlale ba maiketsetso bo thusa joang ho tsamaisa sephetho sa papatso ea litaba tsa mekhatlo. Haufinyane ke taolo ea litaba ea litaba tsa sechaba ea AI…
ka sena Martech Zone Puisano, re bua le Mark Schaefer. Mark ke motsoalle oa hlooho ea khomo, moeletsi, mongoli ea hloahloa, sebui, podcaster le moeletsi indastering ea papatso. Re tšohla buka ea hae e ncha ka ho fetesisa, Cumulative Advantage, e fetang ho bapatsa mme e bua ka kotloloho le lintlha tse susumetsang katleho khoebong le bophelong. Re phela lefatšeng…
ka sena Martech Zone Puisano, re bua le mothehi-'moho le CEO oa Casted, Lindsay Tjepkema. Lindsay o na le lilemo tse mashome a mabeli a bapatsa, ke podcaster ea khale, mme o bile le pono ea ho aha sethala sa ho holisa le ho metha boiteko ba hae ba ho bapatsa ka B2B ... ka hona a theha Casted! Ketsahalong ena, Lindsay o thusa bamameli ho utloisisa: * Hobaneng ha video…
Hoo e ka bang lilemo tse leshome, Marcus Sheridan o ntse a ruta melao-motheo ea buka ea hae ho bamameli ho pota lefatše. Empa pele e e-ba buka, pale ea Noka ea Noka (eo e neng e le motheo) e ne e hlahisoa libukeng tse ngata, lingoliloeng le likopanong bakeng sa mokhoa oa eona o ikhethang o ikhethang oa ho bapatsa le ho bapatsa kahare. Ho sena Martech Zone Puisano,…
ka sena Martech Zone Puisano, re bua le Pouyan Salehi, rakhoebo ea hloahloa 'me o nehetse lilemo tse leshome tse fetileng ho ntlafatsa le ho etsa ts'ebetso ea thekiso bakeng sa barekisi ba likhoebo tsa B2B le lihlopha tsa lekhetho. Re tšohla mekhoa ea mahlale e bōpileng thekiso ea B2B mme re lekola lintlha, tsebo le mahlale a tla tsamaisa thekiso…
ka sena Martech Zone Puisano, re bua le Michelle Elster, Mopresidente oa Rabin Research Company. Michelle ke setsebi sa mekhoa ea lipatlisiso tse ngata le tse nang le boiphihlelo tse nang le boiphihlelo bo pharaletseng machabeng mabapi le ho bapatsa, nts'etsopele ea lihlahisoa tse ncha le likhokahanyo tsa maano. Puisanong ena, re tšohla: * Hobaneng ha lik'hamphani li tsetela ho lipatlisiso tsa mmaraka? * Joang…
ka sena Martech Zone Puisano, re bua le Guy Bauer, mothehi le motsamaisi oa boqapi, le Hope Morley, ofisiri e ka sehloohong ea ts'ebetso ea Umault, lefapha la papatso la livideo. Re buisana ka katleho ea Umault ea ho nts'etsapele livideo bakeng sa likhoebo tse atlehileng indastering e nang le livideo tse kopaneng tsa khoebo. Umault e na le potefolio e ntle ea katleho le bareki…
ka sena Martech Zone Puisano, re bua le Jason Falls, sengoli sa Winfluence: Reframing Influencer Marketing To Ignite Your Brand (https://amzn.to/3sgnYcq). Jason o bua ka tšimoloho ea papatso e susumetsang ho latela mekhoa e metle ea kajeno e fanang ka liphetho tse phahameng bakeng sa lihlahisoa tse sebelisang maano a matla a ho bapatsa. Ntle le ho fumana le…
ka sena Martech Zone Puisano, re bua le John Vuong oa Patlo ea SEO ea Lehae, patlo e felletseng ea litšebeletso tsa manyolo, litaba le litaba tsa sechaba bakeng sa likhoebo tsa lehae. John o sebetsa le bareki machabeng mme katleho ea hae e ikhethile har'a baeletsi ba Local SEO: John o na le degree ea lichelete mme e ne e le adapter ea pele ea dijithale, a sebetsa ka setso…
ka sena Martech Zone Puisano, re bua le Jake Sorofman, Mopresidente oa MetaCX, pula-maliboho mokhoeng o mocha o ipapisitseng le sephetho sa ho laola bophelo ba bareki. MetaCX e thusa SaaS le lik'hamphani tsa lihlahisoa tsa dijithale ho fetola hore na ba rekisa joang, ba tsamaisa, ba nchafatsa le ho holisa ka boiphihlelo bo le bong bo hokahaneng ba dijithale bo kenyelletsang moreki maemong ohle. Bareki ba SaaS…
