Khoebo ea Khoebo le RetailInfographics ea Khoebo

Mabenkele a Back-To-School ka 2023: Seo Barekisi le Mabenkele a Marang-rang ba Lokelang ho se Tseba Bakeng sa Nako e Atlehileng

Ho reka ho khutlela sekolong ke ketsahalo ea bohlokoa indastering ea mabenkele, e hlahisang libilione tsa liranta ka thekiso selemo le selemo. Tšebeliso ea chelete ea ho khutlela sekolong e boemong ba bobeli ka mor'a nako ea phomolo thekisong ea selemo le selemo ea mabenkele United States.

Ho ea ka NRF, chelete ea ho khutlela sekolong United States e lebelletsoe ho fihla ho $ 347.23 limilione tse likete ka 2023. Sena se tsoa ho $ 343.53 limilione tse likete ho 2022, empa ka tlase ho tlaleho ea $ 366.22 e behiloeng ka 2021.

Mokhatlo oa National Retail

Nako ea ho reka ka morao-rao sekolong hangata e qala ka Phupu ho isa Loetse, 'me theko e phahameng ka ho fetisisa ka Phato. Lintho tse tsebahalang haholo bakeng sa mabenkele a ho khutlela sekolong li kenyelletsa liaparo, mekotla, thepa ea sekolo le lisebelisoa tsa elektroniki.

Lipalopalo tsa ho Khutlela Sekolong tsa 2023

Snipp, mofani oa mananeo a papatso le botšepehi, o entse ntho e ikhethang tataiso ea mebaraka ho Back-To-School Shopping bakeng sa 2023. Lipalopalo tsa bohlokoa tseo ba faneng ka tsona ke tsena:

  • Lithekiso tsa ho khutlela sekolong ka 2022 li fihlile ho $34.4 bilione, 24% e phahame ho feta maemo a pele ho seoa.
  • 38% ea bareki ba fokotsa tšebeliso ea chelete libakeng tse ling ho tsepamisa maikutlo ho reka ho khutlela sekolong.
  • Ho reka ka marang-rang e se e le khetho e ratoang bakeng sa bareki ba khutlelang sekolong, ka keketseho ea tšebeliso ea li-smartphone bakeng sa ho reka.
  • Chelete ea ho khutlela sekolong ho lihlahisoa tsa theknoloji e eketsehile ka 2022 kamora ho tsepamisa maikutlo thutong ea sebele nakong ea seoa.
  • Mecha ea litaba ea sechaba le bana ba nang le tsebo litabeng tsa kahisano li susumetsa haholo theko ea ho khutlela sekolong.
  • Ka 2022, ho bile le likhakanyo tse rekotiloeng tsa tšebeliso ea chelete ho reka liaparo, marobalo le thepa ea ka tlung bakeng sa ho khutlela sekolong.
  • Poloko le litheolelo li na le karolo e kholo mabenkeleng a morao-rao sekolong, 'me bareki ba batla litheolelo le litheolelo tsa papatso.
  • Ho reka ka bomong bakeng sa ho khutlela sekolong ho eketsehile ka 2022 empa ho ntse ho le ka tlase ho maemo a pele ho seoa. Ho reka ka Marang-rang ho lebelletsoe ho tsoela pele ho busa.
  • Gen Z, haholo-holo batsoali ba Gen Z, ba kenya letsoho khethong ea ho reka inthaneteng, 'me 52% e rata ho reka inthaneteng.
  • Lintlha tsa bohlokoa bakeng sa ho reka ho khutlela sekolong li kenyelletsa bophelo bo botle ba kelello le botsitso, tse lebisang tšebelisong ea chelete e ngata.

Lintlha tsa bohlokoa tsa ho reka ha u khutlela sekolong ka 2023

1. Ho sa tsotellehe Mathata a Moruo, Mabenkele a Khutlela Sekolong a Tla ba Mamello

Leha ho na le matšoenyeho mabapi le ho putlama ha moruo le likhatello tsa inflation, nako ea ho khutlela sekolong e bohlokoa ho bareki, 'me batsoali ba lebelletsoe ho sebelisa chelete e ngata.

2. Botšepehi ba Brand ha bo na tšusumetso e fokolang

Sebakeng sa hajoale, botšepehi ba brand ha bo bohlokoa haholo kaha bareki ba etelletsa pele ho boloka le litheolelo. Bahoebi le lihlahisoa ba hloka ho fumana mekhoa e mecha ea ho hohela bareki le ho qothisana lehlokoa le litumellano tse ntle ho tsoa ho bahlolisani.

3. Litheknoloji tse ntseng li hlaha le li-wallet tsa digital li phetha karolo

Bareki ba bangata ba rera ho sebelisa mahlale a ntseng a hlaha joalo ka li wallet tsa dijithale le litaba tse ka rekoang sechabeng bakeng sa ho reka ha ba khutlela sekolong. Sena se tsamaisana le mokhoa o ntseng o eketseha oa ho reka inthaneteng, haholo har'a bareki ba Gen Z.

4. Boleng bo feta litheolelo

Le ha litheolelo li le bohlokoa, li-brand le tsona li lokela ho shebana le boleng ba puisano ka litsela tse ling. Sena se kenyelletsa lintlha tse kang tsa bophelo bo botle ba kelello le botsitso, tse susumetsang tšebeliso e phahameng ho feta ea kakaretso ho tsoa ho batsoali.

5. Moloko oa Alpha ke palo ea batho ba ka sehloohong

Generation Alpha, sehlopha sa post-Gen Z, se kena sekolo, 'me likhetho tsa bona le tšusumetso ea ho reka liqeto li ntse li eketseha. Li-brand li tlameha ho sebetsana le polokeho ea tsona ea dijithale, mefuta-futa, 'me li arabele lithahasellong tsa tsona mabapi le kenyelletso, botsitso le phello ea sechaba.

Khoasolla Tataiso ea Papatso ea Back-To-School

Mona ke infographic e tsoang ho National Retail Federation (NRF) ka liphetho tsa bona tsa boithuto ho Back-To-School 2023:

nrf khutlela sekolong 2023 infographic
mokitlane: NRF

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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