Mokhoa oa ho beha benche ho ak'haonte ea hau ea papatso ea Amazon

Tlaleho ea Benchmark Benchmark

Hangata ho na le linako tseo re ipotsang, re le barekisi, hore na papatso ea rona e sebelisa joang ho bapisoa le baphatlalatsi ba bang indastering ea rona kapa ho feta kanale e itseng. Lits'ebetso tsa benchmark li etselitsoe lebaka lena - mme Sellics e phatlalalitse tlaleho ea mahala ea benchmark bakeng sa ak'haonte ea hau ea papatso ea Amazon ho bapisa ts'ebetso ea hau le ba bang.

Papatso ea Amazon

Papatso ea Amazon e fana ka litsela tsa barekisi ho ntlafatsa ponahalo ho bareki ho fumana, ho sheba le ho reka lihlahisoa le lihlahisoa. Lipapatso tsa dijithale tsa Amazon e ka ba motswako ofe kapa ofe oa sengoloa, setšoantšo kapa video, 'me ea hlaha hohle ho tloha liwebosaeteng ho isa mecheng ea litaba tsa sechaba le litaba tsa phallela. 

Papatso ea Amazon e fana ka likhetho tse ngata bakeng sa papatso, ho kenyelletsa:

  • Lithuso tse tšehelitsoeng - lipapatso ka theko-ka-ho penya (CPC) tse nang le logo ea lebitso la hau, sehlooho sa moetlo le lihlahisoa tse ngata. Lipapatso tsena li hlaha liphethong tse loketseng tsa mabenkele 'me li thusa ho khanna ho sibolloa ha lebitso la hau har'a bareki ba rekang lihlahisoa tse kang tsa hau.
  • Lihlahisoa tse tšehelitsoeng - lipapatso ka theko-ka-ho penya (CPC) tse khothalletsang lethathamo la lihlahisoa ka bomong ho Amazon. Lihlahisoa tse tšehelitsoeng li thusa ho ntlafatsa ponahalo ea lihlahisoa ka bomong ka lipapatso tse hlahang liphellong tsa lipatlisiso le maqepheng a sehlahisoa
  • Pontšo e tšehelitsoeng - tharollo ea papatso ea boithati e u thusang ho holisa khoebo le lebitso la hau ho Amazon ka ho kenya bareki morerong oa ho reka, ho tloha le ho tsoa Amazon.

Lipontšo tsa Ad Ad

U ka fumana leseli la bohlokoa ka ho tšoaea ts'ebetso ea hau ea papatso ea Amazon le ba bang indastering ea hau. The Benchmarker ea Thekiso e sekaseka tšebetso ea hau ho Lihlahisoa tse tšehelitsoeng, Brands e tšehelitsoeng, le Pontšo e tšehelitsoeng mme e u bonts'a hantle moo u etsang hantle le moo o ka ntlafatsang.

Metriki ea bohlokoa ea litlaleho tsa benchmark tse bapisoang ke:

  • Mefuta ea Lipapatso e Ts'ehelitsoeng: Na u sebelisa lifomate tsohle tse nepahetseng tseo Amazon e fanang ka tsona? E 'ngoe le e' ngoe e na le maano le menyetla ea eona e ikhethang. Hlahloba lihlahisoa tse tšehelitsoeng, Brands Sponsored & Sponsored Display
  • Lintlha tse qaqileng: Utloisisa haeba u karolo ea 20% e holimo - kapa tlase
  • Bapisa le litheko tsa papatso ea thekiso (ACOS): Ke liperesente tse kae tsa thekiso e tobileng eo u e entseng ho tsoa liphutuhong tsa lipapatso tse tšehelitsoeng ha ho bapisoa le mobapatsi ea mahareng? Na u motho ea khomaretseng haholo? Utloisisa mekhoa ea phaello sehlopheng sa hau
  • Etsa letšoao la litšenyehelo tsa hau ka ho tobetsa (CP) C: Ba bang ba lefa bokae bakeng sa konopo e le 'ngoe? Ithute ho fumana litefiso tse phethahetseng
  • Hōlisa Sekhahla sa Hau sa Tlanya (CTR): Na liforomo tsa hau tsa lipapatso li feta 'marakeng? Haeba ho se joalo, ithute ho eketsa menyetla ea ho tobetsa
  • Ntlafatsa Sekhahla sa Phetoho ea Amazon (CVR): Bareki ba phethela liketso tse ikhethang kapele hakae kamora ho tobetsa papatso. Na lihlahisoa tsa hau li rekiloe haholo ho feta tse ling? Ithute ho otla 'marakeng le ho kholisa bareki

Lintlha tsa Sellics Benchmarker li ipapisitse le boithuto ba ka hare ba Sellics le sampole e emelang ho feta $ 2.5b ho pokello ea chelete ea selemo le selemo ea Amazon. Hona joale thuto e ipapisitse le lintlha tsa Q2 2020 mme e tla ntlafatsoa khafetsa. 'Maraka o mong le o mong, indasteri, sehlopha se hlophisitsoeng se kenyelletsa bonyane li-brand tse 20 tse ikhethang. Melemo ke lipalo tsa mahlale a bohareng tse ikarabellang bakeng sa barekisi ba kantle ho naha.

Beha letšoao Akhaonteng ea hau ea Papatso ea Amazon

Pontšo ea Benchmark Report Benchmark

amazon advertising benchmark report barekisi

Boitlhotlhollo: Ke setho sa Sellics.

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