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Ho reka ka Letsatsi la Bo-mme le Mekhoa ea Khoebo ea E-Commerce ea 2024

Letsatsi la Bo-mme le fetohile letsatsi la matsatsi a phomolo a boraro-kholo ka ho fetisisa bakeng sa bareki le likhoebo, ho tsamaisa thekiso ho pholletsa le liindasteri tse fapaneng. Ho lemoha mekhoa ea matsatsi a phomolo le mekhoa ea ho sebelisa chelete ho ka matlafatsa likhoebo ho holisa menyetla ea bona ea ho bua le ho rekisa.

Lipalopalo tsa Bohlokoa tsa Bahoebi ka 2024

Bahoebi ba lokela ho tsepamisa maikutlo ho lipalo-palo tse latelang tsa bohlokoa bakeng sa ho rala maano a bona ka 2024:

  • Mekhoa e Sebelisang: Moamerika ea tloaelehileng o sebelisa chelete e ka bang $205 ka Letsatsi la Bo-'mè.
  • Likhetho tsa Limpho:
    • Lipalesa: Hoo e ka bang 69% ea limpho tsa Letsatsi la Bo-'mè United States ke lipalesa.
    • Mabenyane: 36% e rera ho reka mabenyane.
    • Likarete tsa Limpho: 29% ea bareki ba rekela 'm'a bona karete ea limpho.
    • Tlhokomelo ea Motho le Lihlahisoa tsa Botle: Tsena li etsa karolo ea 19% ea limpho tsa Letsatsi la Bo-'mè United States
    • lireschorente: 47% ea bareki ba sebelisa chelete leetong le khethehileng joalo ka lijo tsa mantsiboea kapa brunch, e leng se etsang hore Letsatsi la Bo-'mè e be letsatsi le maphathaphathe ka ho fetisisa selemong bakeng sa indasteri ea lijo tsa US.
  • Libaka tsa Mabenkele: 29% ea bareki e rerile ho reka limpho tsa Letsatsi la Bo-'mè mabenkeleng a lefapha.
  • Ho reka Inthaneteng: 24% ea mabenkele a Letsatsi la Bo-mme a etsahala inthaneteng.

Letsatsi la Bomme ke ketsahalo ea bohlokoa e amang likarolo tse fapaneng ho kenyeletsoa mabenkele, lijo, le khoebo ea e-commerce. Bahoebi ba ka sebelisa matsatsi ana a phomolo ka ho shebana le mekhahlelo ea limpho tse tsebahalang, ho shebana le bareki ba inthaneteng, le ho theha lipapatso tse khethehileng bakeng sa boiphihlelo ba ho jella. Ho utloisisa lipalo-palo tsena ho ka thusa ho rala maano a reriloeng a lumellanang le boitšoaro le likhetho tsa bareki nakong ea matsatsi a phomolo a bohlokoa a thekiso.

Tšebeliso ea Bareki le Boitšoaro ba Letsatsi la Bo-mme

Letsatsi la Bo-'mè le eme e le ketsahalo e ikhethang almanakeng ea bareki, e susumetsang tšebeliso e mpe ea chelete le mekhoa ea ho reka. Ho utloisisa maemo ana ho bohlokoa bakeng sa likhoebo tse ikemiselitseng ho rua molemo matsatsing ana a phomolo. Ho ela hloko mekhoa ea tšebeliso ea chelete le mekhoa ea boitšoaro ho bohlokoa bakeng sa ho hlophisa mekhoa ea ho bapatsa le ho rekisa bakeng sa Letsatsi la Bo-'mè.

  1. Mekhoa ea Histori ea Chelete: Ho phahama ha tšebeliso ea chelete ka Letsatsi la Bo-'mè ho bontša bohlokoa ba eona bo ntseng bo eketseha moetlong oa bareki.
  2. Mekete e Fapaneng: Katoloso ea Letsatsi la Bo-'m'e ho feta limpho tsa bo-'m'e tsa setso e senola menyetla ea hore likhoebo li fetole mebaraka eo li e rerileng.
  3. Mekhahlelo ea Lichelete: Ho khetholla mekhahlelo e tsebahalang ea tšebeliso ea chelete ho nolofalletsa likhoebo ho hokahanya linyehelo tsa tsona le likhetho tsa bareki.

Ka ho sekaseka boitšoaro ba bareki le tšebeliso ea chelete, likhoebo li ka beha lihlahisoa le lits'ebeletso tsa tsona hamolemo ho fihlela litlhoko tsa bareki ba Letsatsi la Bo-'mè.

Menyetla ea Letsatsi la Bo-mme

Maano a hloahloa a ho bapatsa le ho rekisa ke motheo oa ho kena 'marakeng oa Letsatsi la Bo-'mè, ho matlafatsa mekhoa ea dijithale le likhetho tsa bareki.

  1. Karolo ea Digital Marketing: Tšusumetso e kholo ea papatso ea dijithale liqetong tsa bareki e totobatsa tlhoko ea boteng ba inthanete.
  2. Bamameli ba Lebeletsoeng: Ho holisa bamameli ho feta baamoheli ba setso ho ka ntlafatsa phihlello le boitlamo.
  3. Likhetho tsa Limpho: Ho ikamahanya le phetoho ea limpho tsa boiphihlelo ho ka fa likhoebo monyetla oa tlholisano.

Ho kenya chelete ka Letsatsi la Bo-'mè ho hloka mekhoa e mecha ea ho bapatsa le ho rekisa e lumellanang le mekhoa le likhetho tsa bareki.

Maano a Letsatsi la Bomme

Moralo oa leano le ts'ebetso ke senotlolo sa ho matlafatsa Letsatsi la Bo-'mè bakeng sa kholo ea khoebo le ho kenya letsoho ha bareki.

  1. Rera esale Pele: Ho rera ka nako le ho phethahatsa maano a ho bapatsa ho ka ntlafatsa haholo ponahalo le tšebelisano ea bareki.
  2. Iketsetse Litlhahiso: Boikemisetso le boikhethelo bo ipapisitse le litakatso le likhetho tse fapaneng tsa bareki.
  3. Sebelisa Lintlha: Maano a tsamaisoang ke data a thusa likhoebo ho etsa liqeto tse nang le tsebo le ho hlophisa mekhoa ea tsona ka nepo.
  4. Kopana le Litaba: Litaba tsa boiqapelo le tse hohelang li ka holisa thahasello ea bareki haholo le likamano.
  5. Litlhahiso tse khethehileng: Liphatlalatso tse sa tsotelleng nako li khothaletsa bareki ho nka khato ka potlako, ho matlafatsa thekiso.

Ho kenya tšebetsong lintlha tsa leano tse ipapisitseng le litloaelo le boitšoaro ba bareki ho ka ntlafatsa haholo katleho ea boiteko ba ho bapatsa le thekiso ea Letsatsi la Bo-'mè.

Letsatsi la Bomme la 2024 Almanaka ea Lipapatso

Litaba tse mpe ke hore e ka 'na eaba u se u ntse u salla morao ho rera lets'olo la Letsatsi la 'M'e. Litaba tse monate ke hore ho tla ba bonolo hore u ntlafatse le ho etsa matšolo a hau a pele (hona joale)!

  • Ka March 1st: Qala ho theha matšolo a hau a dijithale. Lekola le ho khetha sethala sa dijithale bakeng sa lipapatso tsa hau, theha tekanyetso ea hau, 'me u hlalose batho bao u ba batlang ho ipapisitse le lintlha le tlhahlobo ea data.
  • March 5th: Qala ho leka likarolo tse fapaneng tsa lets'olo, joalo ka maqephe a ho lulisa, likopi tsa lipapatso, le meralo ea boqapi. Netefatsa hore ntho e 'ngoe le e 'ngoe e ntlafalitsoe bakeng sa boiphihlelo ba mosebelisi le litefiso tsa ho sokoloha.
  • March 10th: Qala mesebetsi ea hau ea papatso ea linonyana tsa pele. Qala liphutuho tsa ho thetsa kapa litheolelo tsa pele tsa linonyana ho hokela bareki ba mahlahahlaha le ho etsa hore ho be le maikutlo a matle mabapi le linyehelo tsa Letsatsi la Mme.
  • March 15th: Ikopanye le ba susumetsang le bao e ka bang balekane ba bona bakeng sa litšebelisano. Qetella lenane 'me u qale ho theha litaba tse tsamaellanang le sehlooho le lipheo tsa phutuho ea hau.
  • March 20th: Qetella le ho qala letšolo la hau la ho bapatsa ka Letsatsi la Bo-mme ka botlalo. Netefatsa hore lintlha tsohle, ho tloha ho li-imeile ho ea ho li-post tsa mecha ea litaba ea sechaba le lipapatso, li tsamaellana 'me li qala ho phela.
  • March 25th: Ntlafatsa boiteko ba hau ba ho bapatsa litaba. Phatlalatsa le ho bapatsa litaba tse monate joalo ka litataiso tsa limpho, lingoliloeng le lifitio tse etselitsoeng Letsatsi la Bomme.
  • March 30th: Beha liketsahalo tsa marang-rang tse sebetsanang le litaba tse kang linako tse phelang, li-webinars, kapa Q&A ho hohela bamameli ba hau le ho fana ka boleng mabapi le lihlooho le limpho tsa Letsatsi la Bo-mme.
  • April 10th: Eketsa boiteko ba hau ba ho bapatsa ka lengolo-tsoibila. Romella liphutuho tsa lengolo-tsoibila tse arotsoeng le tse etselitsoeng motho ka mong ho likarolo tse fapaneng tsa bamameli ba hau ka litlhahiso tsa limpho tse hlophisitsoeng le limpho tse ikhethileng.
  • April 15th: Qala litlholisano tsa litaba tsa sechaba kapa limpho ho eketsa boitlamo le ho fihlella. Sebelisa litaba tse hlahisoang ke basebelisi ho aha bonnete le ts'epo ho potoloha lets'oa la hau.
  • April 20th: Qala papali ea ho qetela ka matšolo a khopotso. Totobatsa ho potlaka ka li-countdowns, litheolelo tsa motsotso oa ho qetela, 'me u hatise boiketlo ba ho reka le ho fana ka likhetho tse fumanehang.
  • April 25th: Ntlafatsa tšehetso ea bareki ba hau. Netefatsa hore sehlopha sa hau se itokiselitse ho botsa lipotso tse eketsehileng, 'me se ka fana ka litšebeletso tse ikhethang, se tla thusa ho ba le phihlelo e ntle ea ho reka.
  • May 1st: Qala mekhoa ea hau ea ho bapatsa ea motsotso oa ho qetela. Tsepamisa maikutlo ho khetho ea ho tlisa hang-hang le likarete tsa limpho tsa e-mail e le likhetho tse khahlang bakeng sa bareki ba motsotso oa ho qetela.
  • May 5th: Kopana le bamameli ba hau ka litaba tse tsoang botebong ba pelo le tse hohelang tse ketekang bomme, ka sepheo sa ho theha khokahano ea maikutlo le ho khothaletsa thekiso ea motsotso oa ho qetela.
  • May 8th: Romella li-imeile tsa ho qetela tsa khopotso le mecha ea litaba ea sechaba, u totobatsa monyetla oa ho qetela oa ho reka ka nako bakeng sa Letsatsi la Bo-'mè le matsatsi a lebelletsoeng a ho beleha.
  • La 9 Motšeanong - la 11: Lekola le ho ntlafatsa matšolo ohle a sebetsang ka nako ea nnete ho netefatsa phihlello le katleho e kholo ha Letsatsi la Bo-mme le ntse le atamela.
  • May 12th: Letsatsi la Bomme. Abelana molaetsa o mofuthu le oa teboho ho bo-'m'e bohle ho bamameli ba hau 'me u qale maano a ho kopanela ka mor'a Letsatsi la Bo-'mè joalo ka li-imeile tsa teboho le melaetsa ea litaba tsa sechaba.

Letsatsi la Bo-'mè le fana ka monyetla oa bohlokoa bakeng sa likhoebo ho matlafatsa thekiso ea bona le ho ikopanya le bamameli ba bangata. Likhamphani li ka theha matšolo a ho bapatsa, a sebetsang hantle le maano a thekiso ka ho utloisisa le ho sebelisa mekhoa e amanang le matsatsi a phomolo.

Sheba lintlha tse felletseng mabapi le tšebeliso ea letsatsi la Bo-'mè le boitšoaro bakeng sa lintlha tse qaqileng le litšoantšo tsa mekhoa ena.

mekhoa ea ho qeta letsatsi la bo-mme
Source: Shelf

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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