Kholo ea Papatso ea litaba tsa sechaba le phello ea eona ho Papatso ea dijithale
Barekisi ba tlameha ho fetola hoo e ka bang karolo e ngoe le e ngoe ea mekhoa ea bona ea papatso ho tsamaisana le boits'oaro ba bareki le mekhoa ea mahlale. Sena infographic, Mecha ea litaba ea sechaba e fetotse papali ea papatso ho tsoa ho MDG Advertising, E fana ka lintlha tse ling tsa bohlokoa ho khanna le ho susumetsa phetoho ho papatso ea litaba tsa sechaba.
Ha papatso ea litaba tsa sechaba e fihla ka lekhetlo la pele, barekisi ba e sebelisa ho ikopanya le bamameli ba bona feela. Leha ho le joalo, barekisi ba kajeno ba tlameha ho fetola mekhoa e mengata ea lipapatso ho latela boits'oaro ba bareki le mekhoa ea mahlale. Mecha ea litaba ea sechaba e lula mona, 'me babapatsi ba tlameha ho ikamahanya le maemo e le hore ba khone ho hokahanya bareki.
Le ha mecha ea litaba ea sechaba e ne e sebelisoa ke lihlahisoa ho ikopanya feela le bamameli, hajoale liteishene li sebeletsa ho aha tlhokomeliso ea lebitso, ho fumana bareki ba bacha, ho hlahisa lihlahisoa le lits'ebeletso tse ncha, ho sebelisana le ho boloka bareki ba hona joale, le ho fana ka lipapatso.
Mona ke lipalo-palo tse ntlafalitsoeng tsa ho cheka:
- Maamerika a qeta lihora tse 23.6 ka karolelano marang-rang beke e 'ngoe le e' ngoe 'me litlaleho tsa litaba tsa sechaba li fumana karolo e kholo ka ho fetesisa
- Chelete ea papatso ea dijithale e eketsehile ho tloha ho 15% ka 2014 ho isa ho 33% ka 2018
- Li-CMO United States li fana ka monyetla oa ho holisa tšebeliso ea tsona ea litaba tsa sechaba ka 71% lilemong tse 5 tse tlang
Ha ho na mathata, leha ho le joalo. MDG e supa hore ha socailmedia e ntse e hola, e hlahisa mathata a ikhethileng bakeng sa baphatlalatsi, ho kenyeletsoa:
- Ho lekanya Khutle ka Investment
- Tsoelopele ea dikahare le lipapatso
- Ho ntshetsa pele e akaretsang leqheka leo
- Ho tlama boiteko ba litaba tsa sechaba ho lipheo tsa khoebo
- Tracking liphatlalatso tsa litaba tsa sechaba li hlahisa habonolo
- kutlwisiso tshebetso ho feta liteisheneng
Ha ho na lipelaelo tse fokolang ka tšusumetso ea mecha ea litaba ea sechaba sebakeng sa papatso, empa ho ntse ho hlakile hore lik'hamphani li hloka leano le felletseng la litaba tsa sechaba, leano la litekanyo, le kutlwisiso e felletseng ea kamoo papatso ea litaba tsa sechaba e amang metjha e meng ea papatso.