Litumello tsa Batho ba tummeng li Mona!

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Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn't see advertisements with celebrities every day, would we? Catherine Zeta-Jones' endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile's national sales jumped 25% during the campaign. Celebrity endorsements are now on Twitter, too!

Hobaneng papatso ea batho ba tummeng e sebetsa?

Papatso ea batho ba tummeng e sebetsa maemong a 3 a fapaneng:
kendra-on-twitter.png

  1. tloaelaneng - re bona makholo a lipapatso letsatsi le letsatsi, ka hona bokhoni ba ho khetholla papatso ke senotlolo mme batho ba tummeng ba ka fana ka seo. Catherine Zeta-Jones ka sebele o entse hore batho ba ele hloko haholo ho feta moshemane oa Verizon!
  2. Emulation – we're a driven (shallow) society and the dreams of wealth and fame influence us. Seeing someone we hope to be like or are attracted to is a strong advertising tactic. No doubt that Ashton Kutcher and Oprah Winfrey (sigh) drove millions of new users to Twitter… now they can make some bucks on it!
  3. Botumo – being recognized as a reputable business is key to a business' growth. Customes rarely do business with another business unless they trust that the business is legitimate. A celebrity endorsement can definitely speed the time it takes for your business to be seen as reputable.

Ka ho qaloa ha Li-Tweets tse tšehelitsoeng, you can purchase sponsored tweets via Izea's system. No joke here – you can get everyone from Kim Kardashian to Bob Vila! I signed up today and have the outlandish price tag of $25 per tweet. I supposed that's ok… given that Kendra's price tag is too much to publish on the site! (I'm not sure Kendra will be driving sales of my e-Book or eketsa sephethephethe ho blog)… Ke kheloha letsoho.

Kamoo Tweets e tšehelitsoeng e sebetsang kateng

ba fane ka tlhaloso e le 'ngoe

  1. 1

    Mehopolo e khahlisang DK. Ke ne ke nahana hore nka bua ka lipatlisiso tse khahlisang tse tšehetsang likhothaletso tsa batho ba tummeng. Boholo ba semelo sa thuto ena se tsoa pampiring e buang ka tšusumetso ea batho e phatlalalitsoeng ke Richard Petty le John Cacioppo ho Elaboration Likelihood Model ea bona. Taba ea bona ke hore ho na le litsela tse peli tsa mantlha tse susumetsang kelello, e bohareng le pheriferale (eo ho nahanoang hore e fetohile joalo ka mokhoa oa kelello oa ho thibela tlhaiso-leseling e ngata). Bohareng ke khang e utloahalang haholoanyane mme e sebetsoa ke lisebelisoa tse felletseng tsa kelello ha ponahalo e le tsela ea kelello ea ho etsa kahlolo e "fetang" ea mefuta. Ho khahlisang ka ho fetesisa ke hore lintlha tse khethollang hore na re fana ka kahlolo joang ho tlhaiso-leseling e sebetsitsoeng ka kotloloho li khethoa haholo ke lintho tse sa tebang tse khahlisang batho - joalo ka lilemo, boipiletso ba thobalano, maemo a tummeng kapa phaello ea motho. Lintho tse khahlisang haholo kannete, 'me ho na le lipatlisiso tse ling tse ngata moo haeba uena kapa babali ba ratang ho sheba.

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