Celtra: Iketsetse Ts'ebetso ea Tlhahiso ea Tlhahiso ea Ad
Ho latela Kopano ea Forrester, molemong oa Cultra, 70% ea barekisi ba qeta nako e eketsehileng ho theha litaba tsa papatso ea dijithale ho feta kamoo ba neng ba ka khetha. Empa ba arabelitsoeng ba hlokometse hore ho iketsetsa tlhahiso ea boqapi ho tla ba le tšusumetso e kholo lilemong tse hlano tse tlang molemong oa boqapi ba lipapatso, ka tšusumetso e kholo ho:
- Bophahamo ba lipapatso tsa papatso (84%)
- Ho ntlafatsa ts'ebetso ea ts'ebetso / ts'ebetso ea ts'ebetso (83%)
- Ho ntlafatsa boleng ba boqapi (82%)
- Ho ntlafatsa boleng ba boqapi (79%)
Platform ea Pōpo ke eng?
Sethala sa taolo ea boqapi (CMP) e kopanya lisebelisoa tse fapaneng tsa papatso tse sebelisoang ke litsebi tsa ho bapatsa le tsa papatso ho etsa sethala se le seng se momahaneng, se thehiloeng marung. Lisebelisoa tsena li kenyelletsa baetsi ba meralo ea lipapatso ba khonang ho etsa boqapi bo matla ka bongata, phatlalatso e fapaneng, le pokello ea lintlha tsa papatso le tlhahlobo.
G2, Liforomo tsa Tsamaiso ea Tlhahiso
Celtic
Celtic ke CMP bakeng sa ho theha, ho sebelisana 'moho le ho holisa papatso ea hau ea dijithale. Lihlopha tsa boiqapelo, mecha ea phatlalatso, tsa mebaraka, le tsa mekhatlo li na le sebaka se le seng sa ho etsa matšolo le boqapi bo matla ho tloha ho lisebelisoa tsa lefats'e ho ea ho mecha ea litaba ea lehae. Ka lebaka leo, lihlahisoa li ka fokotsa nako ea tlhahiso le ho fokotsa liphoso haholo.
Ho pholletsa le boto, re bone lihlopha tsa ho bapatsa le tsa boqapi li loana ha ho tluoa ho meralo, ho hlahisa le ho tsebisa matšolo a papatso ka bongata. Barekisi le lihlopha tsa Ts'ebetso ea Tlhaho ba batla software ka mafolofolo ho ntlafatsa ts'ebetso ea ts'ebetso, phallo ea mosebetsi, sekhahla le kamano ea sehlahisoa sa bona.
Mihael Mikek, Mothehi le Motsamaisi e Moholo oa Celtra
Le ha lihlahisoa li ntse li loantšana le litlhoko tsa boqapi tsa papatso le papatso ea kajeno, data e boetse e senotse litharollo tse 'maloa tse ka tlatsang likheo lits'ebetsong tsa bona tsa hajoale le ho sebeletsa libaka tse setseng li senotsoe ke mekhoa ea bona e seng e ntse e le teng. Ha ba nahana ka bokhoni bo tla ts'ehetsa ho theoa le ho holisoa ha litaba tsa papatso ea dijithale, ba arabelitsoeng ba ile ba lakatsa:
- Sethala se momahaneng sa ho lekola tlhahiso, ts'ebetso le ts'ebetso (42%)
- Likahare tsa boqapi tse ikamahanyang le data (35%)
- Metriki / liteko tse hahiloeng (33%)
- Tobetsa konopo e le 'ngoe ea pōpo ho sethala le liteishene (32%)
- Tsamaiso ea ho qetela ho fihlela bakeng sa boiqapelo ba dijithale tse ngata (30%)
Lintlha tsa Celtra tsa bohlokoa li kenyeletsa:
- E etse - Popo ea tlhahiso e entsoeng ka matla le e tsamaisoang ke data. Sethala se thehiloe ke maru bakeng sa tlhahiso ea nako ea sebele ea pōpo. Baetsi ba lipapatso ba matla le bahahi ba livideo ba na le boiphihlelo ba tlhaho, ba sebelisanang. Kaho ea litempele le tsamaiso ka netefatso ea boleng (QA) likarolo li hahiloe.
- E laole - Fumana taolo e felletseng holim'a tlhahiso ea hau ea tlhahiso ea dijithale le lits'ebetso tsa ts'ebetso ka sethala se bohareng, se thehiloeng marung. Lisebelisoa tse bonoang tsa tšebelisano-'moho le litlhophiso le litlhahlobo li kenyellelitsoe ts'ebetsong ea moralo oa lipapatso. Ho nkeha ha thepa ka mokhoa o ikhethileng ho fumaneha lihlahisoa le mefuta eohle. Phatlalatso e fumaneha ho pholletsa le mecha ea litaba le li-forum tsa sechaba tse nang le tsamaiso e mpe ea letšolo la ho phalla ha mosebetsi le ho kopanya ka botlalo sethaleng sa theknoloji ea lipapatso.
- E lekanye – Aggregate creative data across channels to bring performance data to creative teams and provide creative data to media teams. The platform has standard display and video metrics, a report builder, and visualization via a dashboard. There’s also a bulk export or reporting API for integrating performance results.
Ho tloha ho phahamiseng litaba tsa papatso ea dijithale ho ea ho lisebelisoa tsa lefats'e, ts'ebetso ea ts'ebetso, le ho aha le ho kenya tšebetsong li-suite tsa lipapatso tsa premium, baphatlalatsi le lik'hamphani tsa mecha ea litaba li ka etsa tsohle ka tharollo ea Celtra's Creative Automation.