Mekhoa e 10 ea Bareki ka 2017… Ka Temoso!

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Kea tseba hore ke Hlakola empa ha re so itokisetse ho tlohela lintlha tse boletsoeng esale pele selemong sena se tlang. Patlisiso ena ka mekhoa ea bareki ho tsoa GlobalWebIndex e hlolla ka bongata le boholo ba liphetoho boitšoarong ba bareki.

The Tloaelo ea 17 Tlaleho ebile e lemosa hore selemong sena ho thoeng ke ho oa hoa moelelo e ka hasana ho tloha mecheng e meholo ea litaba tsa sechaba ho ea ho li -apps tsa melaetsa ha li ntse li eketsa ts'ebetso - mme basebelisi ba khaotsa ho kenella.

Morao koana ka 2012, mosebelisi ea tloaelehileng oa inthanete o ne a na le liakhaonte tse ka bang tharo tsa litaba tsa sechaba / melaetsa - hajoale palo e se e le haufi le supa, ho bolelang hore ho fihla ha lits'ebeletso tse fapaneng le tse ikhethang ho amme tsela eo marang-rang a sebelisanang le mecha ea litaba ea sechaba. Setsebi sa GlobalWebIndex Trends Katie Young

Tlalehong ea maqephe a 60, CEO oa GlobalWebIndex Tom Smith o ngola ka mekhoa e tšeletseng ea mantlha e hlalosang nako ena - mme bahlahlobi ba litsebi ba supa mekhoa ea bohlokoa ea 10 eo ba lokelang ho e shebella ka 2017:

  1. Mobile-Pele - "Sebaka sa pele se tsamaeang ka mohala" se ntse se atamela ka potlako, ka lihlahisoa tse sa atleheng ho beha mohala oa pele kotsing ea ho lahleheloa ke menyetla ea mantlha le ho beha likamano tsa bona le bareki ba banyenyane kotsing.
  2. Global Mobile - India, Philippines le Indonesia li ikemiselitse ho ba limmaraka tse ncha tse ncha tsa li-smartphone.
  3. Phallo ea Papali ka Pelo - Ho bapatsa ho ka atamela haufi le papali - ha papali ea sebali e ntse e eketseha. Lintlha tsa GlobalWebIndex li bontšitse seo e mong ho basebelisi ba bane o shebelletse papali ea papali ea khoeli e fetileng khoeling e fetileng
  4. Facebook Marketplace - 'Maraka oa Facebook o ka tloha, oa koala lekhalo le lulang le le teng pakeng tsa lipatlisiso le theko.
  5. Video ea Sechaba - An ho phatloha ha video litaba tsa litaba tsa sechaba li tla ba le tšusumetso e kholo leanong la ho bapatsa ho 2017.
  6. Marketing Content - Bareki ba matlafalitsoe ke ho phahama ha "ad-blocker" le sechaba sa inthaneteng se se se sa khone ho bapatsa ka mokhoa o sitisang, Ho bolelang hore barekisi le babapatsi ba hloka ho nka mokhoa o mocha, ho re atametsa haufi le lefatše le tsamaisoang ke morekisi le tsamaisoang ke bareki ho feta neng kapa neng.
  7. Mobile Ad-thibela - Ho thibela papatso ea mehala ho tla hasana ho tloha Asia ho ea Bophirima, ho bolelang hore papatso ea mehala e tla hloka fetolela melaetsa e sa sitiseng letho le litaba tse amehang haholoanyane.
  8. Virtual Boemo - Mohala e ka ba mohloli o moholo ha Virtual Reality le Augmented Reality (VR & AR) e tloha le bareki - 40% ea bona ba seng ba bontšitse thahasello ea ho sebelisa li-headphone tsa VR
  9. Snapchat - Snap e ka qalella phetoho ea mahlale a morao-rao kamora ho qela menoana ea eona ka metsing ka likhalase tsa Snapchat - likhalase tsa mahlo tse rekotang li-snippets tsa video tse bolokang ka kotlolloho likhopotsong tsa Snapchat tsa mosebelisi. Sesebelisoa sena se sebelisa lense ea likhato tse 115 e etsisang tsela eo batho ba bonang ka eona.

Khoasolla mekhoa ea bareki 2017

mekhoa ea mahlale 2017

Mabapi le Global Web Index

GlobalWebIndex ke k'hamphani ea mahlale e London, e fanang ka lintlha tse hlahisang bamameli ho phatlalla le linaha tse 40 ho lihlahisoa tse kholo ka ho fetisisa lefatšeng, mekhatlo ea papatso le mekhatlo ea litaba.

Khamphani e boloka karolo ea lefats'e ea bareki ba hokahaneng ba fetang limilione tse 18, eo e e sebelisang ho theha lintlha tsa data tse 8,500 mabapi le boits'oaro ba basebelisi ba inthanete ho pota lefatše. Bareki ba kenyeletsang Twitter, Google, Unilever, Johnson & Johnson, WPP, IPG le Omnicom Group ba ka bokella leseli le tebileng mabapi le boits'oaro ba bamameli, maikutlo le lithahasello ka ho kopanya lipatlisiso le Analytics data e sebelisang sethala sa GlobalWebIndex.

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