Papatso ea Litaba: The Game
Content Marketing ha se rocket science, empa e hloka lipatlisiso, bokhoni le leano la ho holisa melemo. Motheong oa ona, re netefatsa hore bareki ba rona ba ngola litaba tsa bohlokoa, tsa morao-rao le khafetsa ka litaba tse khahlisang. Re netefatsa hore re na le metheo ea tsela ea boitlamo - litaba li lebisa mohoong oa ketso o lebisang phetohong. Mme re netefatsa hore moreki ha a ngole feela melaetsa ea blog - ba ntse ba ngola le ho hlahisa ka bongata ba mefuta e fapaneng le mefuta ea media ho fihlela sepheo sa bona.
Ho na le melao e thata le e potlakileng ea ho bapala le ho hlola papatsong ea litaba - joalo ka ho theha feela litaba tsa mantlha le khokahano ho tse ling tse nang le matla, tse tsebahalang - empa ha ho na taba hore na o qala ka lingoliloeng tsa webo, li-blog, imeile, video… kaofela ba qetella ba sebelisana, ka hona qala ka seo u phutholohang haholo ho sona. Karolo ea bohlokoa ke ho ngolla bamameli ba hau, ho arolelana leseli la bohlokoa le ho ba sesebelisoa se tšepahalang.
Sena infographic ho tloha Litsebe tsa sechaba, tharollo ea tlhahlobo ea sechaba e mamelang le ho susumetsa e thusang bareki ho sekaseka, ho ngola, ho phatlalatsa le ho khothaletsa litaba tse tla hohela bareki.