Lipalo-palo tsa CRM tsa 2020: Ts'ebeliso, Melemo le Liphephetso tsa Liforomo tsa Tsamaiso ea Likamano le Bareki

Lipalo-palo tsa CRM tsa 2020

Ena ke pokello e kholo ea lipalo-palo tsa indasteri ea CRM. Haeba u sa tloaelane le melemo ea CRM, hobaneng likhoebo li e hloka, le ha o hloka ho etsa letsete joalo ka mokhatlo… etsa bonnete ba ho sheba sengoloa sa rona se seng se hlalosang lintlha tse latelang:

CRM ke eng?

Lipalo-palo tsa Indasteri ea CRM

  • CRM ke papatso e potlakileng ea software (mohloli o moholo)
  • Boholo ba mmaraka ba CRM hajoale bo na le boleng ba $ 120 billion (mohloli o moholo
  • Ka 2025, 'maraka oa CRM o se o nyolohetse ho $ 82 billion, o hola ka 12% ka selemo (mohloli o moholo)
  • Litsamaiso tsa CRM li fihletse litsamaiso tsa taolo ea database (DBMSs) ka lekeno ho elella qetellong ea 2017 (mohloli o moholo)
  • Lisebelisoa tse tsebahalang haholo tsa ho rekisa likhoebong li kenyelletsa CRM, tlhahlobo ea sechaba, data le lenane la lits'ebeletso, boitlamo ba lengolo-tsoibila, mohala le thekiso ea thekiso (mohloli o moholo)
  • Kholo ea CRM selemo le selemo e lebelletsoe ho ba 25% har'a baetapele ba papatso (mohloli o moholo)
  • CRM ke e 'ngoe ea lisebelisoa le mahlale a holimo a mararo a ho theha litšebelisano' moho le bareki ho matlafatsa botšepehi le ho bapatsa ka mokhoa o betere ROI (mohloli o moholo)
  • 54% ea barekisi ba B2B ba re ba ikutloa ba "matlafalitsoe ho sebelisana" le lihlopha tsa bona tsa thekiso (mohloli o moholo)
  • 32% ea basebelisi ba CRM ke ba indasteri ea litšebeletso, e lateloa ke IT ho 13% mme lik'hamphani tsa tlhahiso le tsona li 13% (mohloli o moholo)
  • Mmaraka oa lefats'e oa CRM oa mobile o tla hola ka 11% ho isa ho $ 15 billion lefatšeng ka bophara selemong sena (mohloli o moholo)

Lipalopalo tsa CRM tsa bohlokoa

  • Ts'ebeliso ea CRM ka kakaretso e eketsehile ho tloha ho 56% ka 2018 ho ea ho 74% ho 2019 (mohloli o moholo)
  • Likhamphani tse 91% tse nang le basebetsi ba fetang 11 ba sebelisa sistimi ea CRM (mohloli o moholo)
  • Karolelano ea ROI bakeng sa CRM ke $ 8.71 bakeng sa dolara e ngoe le e ngoe e sebelisitsoeng (mohloli o moholo)
  • CRM e ka matlafatsa sekhahla sa phetoho ka 300% (mohloli o moholo)
  • 50% ea lihlopha li ntlafalitse tlhahiso ea tsona ka ho sebelisa mobile CRM (mohloli o moholo)
  • Likopo tsa CRM li ka eketsa lekhetho ho fihlela ho 41% moemeli e mong le e mong oa thekiso (mohloli o moholo)
  • CRM e tsejoa ho ntlafatsa poloko ea bareki, ka 27% (mohloli o moholo)
  • Keketseho ea 5% feela boitekong ba hau ba ho boloka bareki e ka eketsa phaello lipakeng tsa 25% le 95% (mohloli o moholo)
  • 73% ea bareki e supa boiphihlelo ba moreki e le ntho ea bohlokoa liqetong tsa bona tsa ho reka (mohloli o moholo)
  • 22% ea beng ba likhoebo ba lumela hore ho amohela theknoloji e ncha ke phephetso e kholo ka ho fetisisa e tobaneng le k'hamphani ea bona (Tech.co)

Lintlha tsa Ts'ebeliso ea CRM

  • Ts'ebeliso ea CRM ka kakaretso e eketsehile ho tloha ho 56% ka 2018 ho ea ho 74% ho 2019 (mohloli o moholo)
  • 46% ea lihlopha tsa thekiso li tlaleha ts'ebeliso e pharalletseng ea lits'ebetso tsa CRM (mohloli o moholo)
  • Likhamphani tse 91% tse nang le basebetsi ba fetang 11 ba sebelisa sistimi ea CRM (mohloli o moholo)
  • Ha likhoebo li nahana hore na li sebelise CRM efe, likhoebo li nka hore 65% ea ts'ebeliso e bonolo, taolo ea kemiso ea 27%, le bokhoni ba setšoantšo sa 18%.mohloli o moholo)
  • Likhamphani tse 13% li re ho tsetela ho CRM ke e 'ngoe ea lintho tse tlang pele bophelong ba bona ba thekiso (mohloli o moholo)
  • Basebelisi ba 81% joale ba fihlella software ea bona ea CRM ho tsoa lisebelisoa tse ngata (mohloli o moholo)
  • Ho 2008, ke 12% feela ea likhoebo tse sebelisang CRM e thehiloeng marung - Palo ena e se e nyolohetse ho 87% (mohloli o moholo)
  • Tsamaiso ea khokahano (94%), tšalo-morao ea tšebelisano (88%), le tlhahiso ea kemiso / likhopotso (85%) ke likarolo tsa software tse botsitsoeng kaholimo ho CRM (mohloli o moholo)

Lipalopalo tsa Melemo ea CRM

  • Karolelano ea ROI bakeng sa CRM ke $ 8.71 bakeng sa dolara e ngoe le e ngoe e sebelisitsoeng (mohloli o moholo)
  • Software ea CRM e ka matlafatsa thekiso ka 29%, tlhahiso ka 34%, le ho nepahala ha bolepi ka 42% (mohloli o moholo)
  • Likopo tsa CRM li ka eketsa lekhetho ho fihlela ho 41% moemeli e mong le e mong oa thekiso (mohloli o moholo)
  • CRM e ka matlafatsa sekhahla sa phetoho ka 300% (mohloli o moholo)
  • Mekhatlo e atlehang ea thekiso e na le menyetla e 87 ea ho ba basebelisi ba CRM kapa sistimi e ngoe ea rekoto. (mohloli o moholo)
  • Ntlafatso ea 87% thekisong, keketseho ea 74% ea khotsofalo ea bareki, ntlafatso ea 73% ho katleho ea khoebo (mohloli o moholo)
  • ROI ea sistimi ea software ea CRM, ha e kenngwa ts'ebetsong hantle, e ka feta 245% (mohloli o moholo)
  • 74% ea basebelisi ba software ea CRM ba boletse hore sistimi ea bona ea CRM e ba file mokhoa o ntlafalitsoeng oa ho fumana lintlha tsa bareki (mohloli o moholo)
  • 50% ea beng ba likhoebo ba re CRM e ekelitse tlhahiso, 65% e ekelitse palo ea bona ea thekiso, 40% ea theko ea basebetsi, 74% e ekelitse likamano tsa bareki (mohloli o moholo)
  • Likhamphani tse nang le litefiso tsa kamohelo ea CRM tse ka tlase ho 75% li na le ts'ebetso ea lihlopha tse futsanehileng tsa thekiso (mohloli o moholo)
  • 50% ea lihlopha li ntlafalitse tlhahiso ea tsona ka ho sebelisa mobile CRM (mohloli o moholo)
  • 84% ea bareki ba lumela hore boiphihlelo boo k'hamphani e fanang ka bona bo bohlokoa joalo ka lihlahisoa le lits'ebeletso tsa bona. (Mohloli)
  • 69% ea bareki ba lebelletse boiphihlelo bo hokahaneng ha ba sebelisana le k'hamphani (mohloli o moholo)
  • 78% ea bareki joale ba lebelletse litšebelisano tse ts'oanang mafapheng ohle (mohloli o moholo)

Lipalopalo tsa Likhetho tsa Bareki

  • 94% ea bareki ba batla ho reka mohloling o le mong (Tech.co)
  • Ts'ebeletso ea bareki e ikemiselitse ho tlosa theko le sehlahisoa e le khethollo ea pele lipakeng tsa lihlahisoa (mohloli o moholo)
  •  49% ea bareki ba US ba lumela hore lik'hamphani li fana ka boiphihlelo bo botle ba bareki (mohloli o moholo)
  • 73% e supa boiphihlelo ba moreki e le ntho ea bohlokoa liqetong tsa bona tsa ho reka (mohloli o moholo)
  •  52% ea bareki ba lumela hore lik'hamphani li hloka ho nka khato mabapi le maikutlo a bareki (mohloli o moholo)
  • 38% ea bareki ba lumela hore litlhahlobo ke sesebelisoa se thusang haholo ha ba etsa qeto ea ho reka (Tech.co)
  • 40% ea bareki ba tsitlallelang hore ha ba tsotelle hore na motho o ba thusa kapa che (mohloli o moholo)
  • 68% ea bareki ba etsa qeto ea ho tlohela khoebo ka lebaka la ho se tsotelle ho bona (mohloli o moholo)
  • 80% ea bareki ba na le monyetla oa ho reka ho tsoa k'hamphaning e fanang ka boiphihlelo bo ikhethileng (mohloli o moholo)
  • 90% e lumela hore ho iketsetsa motho ka mong ho etsa hore sebaka se khahlise haholo (mohloli o moholo)
  • Bareki ba sebelisitse 19% ho feta k'hamphaning ha ba ikutloa hore ke ba sechaba sa inthanete sa k'hamphani eo (mohloli o moholo)
  • 87% ea bareki e tlalehile boikemisetso ba ho reka ho latela feela boemo ba k'hamphani litabeng tsa kahisano (mohloli o moholo)
  • 76% e itse ba tla hana ho etsa khoebo le k'hamphani haeba e ka ba le maikutlo le ho tšehetsa litaba tse hananang le litumelo tsa bona (mohloli o moholo)

Lipalo-palo tsa CRM

  • 22% ea litsebi tsa thekiso li ntse li sa tsebe hantle hore na CRM ke eng (mohloli o moholo)
  • Patlisiso ea CRM e bonts'a hore phephetso ea pele ho ho amohela CRM ke ho kenya data ka letsoho (mohloli o moholo)
  • Litsebi tsa thekiso li qeta likarolo tse peli ho tse tharo tsa lihora tsa tsona tsa ofisi mesebetsing ea tsamaiso joalo ka taolo ea software ea CRM (mohloli o moholo)
  • 43% ea basebelisi ba CRM ba sebelisa feela ka tlase ho halofo ea likarolo tsa sistimi ea bona ea CRM (mohloli o moholo)
  • 32% ea baemeli ba thekiso ba qeta nako e fetang hora ka letsatsi ho kenya lintlha ka letsoho. Hape ke lona lebaka la mantlha la ho haelloa ke kamohelo ea CRM (mohloli o moholo)
  • Likhamphani tse 13% li re ho sebelisa mahlale a thekiso mesebetsing ea letsatsi le letsatsi ho se ho le thata ho feta lilemo tse 2-3 tse fetileng (mohloli o moholo)
  • Hoo e ka bang barekisi ba tšeletseng ho ba leshome ba re ha ba fumana se ba sebeletsang, ha ba e fetole. (mohloli o moholo)
  • 22% ea beng ba likhoebo ba lumela hore ho amohela theknoloji e ncha ke phephetso e kholo ka ho fetisisa e tobaneng le k'hamphani ea bona (Tech.co)
  • 23% ea beng ba likhoebo ba itse ho kenella ha data ka letsoho, ho lateloa ke 17% ea ho hloka tlhaiso-leseling, le data e sa sebetseng / e fosahetseng 9% le bothata ba ho latela mokoloko oa thekiso 9% (mohloli o moholo)
  •  40% ea likhoebo tse nyane ho isa bohareng tse se nang CRM li re li haelloa ke lisebelisoa tsa ho kenya tšebetsong e le 'ngoe' me 38% le tsona li re ha li na tsebo e hlokahalang ea IT (mohloli o moholo)
  • 23% ea likhoebo li tsitlella hore lipampiri le puisano ke mesebetsi ea tsona e jang nako e ngata (Tech.co)
  • 34% ea li-SME ntle le CRM e supa ho hana ho fetoha joalo ka tšitiso (mohloli o moholo)
  • Ke likhoebo tse 47% feela tse nang le CRM e kentsoeng tšebetsong tse nang le sekhahla sa kamohelo se fetang 90% khoebong (Mohloli)
  • 17% ea barekisi ba supa ho haella ha kopanyo le lisebelisoa tse ling e le phephetso e kholo ho sebelisa CRM ea bona e teng (mohloli o moholo)

Lipalopalo tsa Bareki ba Bareki

  • CRM e tsejoa ho ntlafatsa poloko ea bareki, ka 27% (mohloli o moholo)
  • Keketseho ea 5% feela boitekong ba hau ba ho boloka bareki e ka eketsa phaello lipakeng tsa 25% le 95% (mohloli o moholo)
  • Ho fihlella bareki ba bacha ho bitsa chelete e imenneng hahlano ho boloka chelete ea hau e teng (mohloli o moholo)
  • Bareki ba tšepahalang ba sebelisa 67% ho feta bareki ba bacha (mohloli o moholo)
  • Likhoebo li na le monyetla oa 60% ho isa ho 70% oa ho rekisa ho moreki ea seng a ntse a le teng (mohloli o moholo)
  • Bareki ba tšepahalang ba na le monyetla oa ho rekolla makhetlo a mahlano mme ba na le monyetla oa ho leka sehlahisoa kapa tšebeletso e ncha makhetlo a supileng.mohloli o moholo)
  • Bareki ba tšepahalang ba na le monyetla oa ho bua, mme bareki ba bacha ba rometsoeng ba bohlokoa ho feta ba sa (mohloli o moholo)
  • Bareki ba tšepahalang ba na le menyetla e ka bang makhetlo a tšeletseng ea ho tšoarela liphoso (mohloli o moholo)
  • Likhamphani tsa US li lahleheloa ke $ 136.8 billion ka selemo ka lebaka la switching ea bareki e ka qojoang (mohloli o moholo)

Lipalopalo tsa sethala sa CRM

Mona ke chate ea karolo ea mmaraka ea bafani ba CRM:

Kabelo ea Mmaraka oa Platform ea CRM

Lipalo tsa Salesforce CRM

Lipalo tsa Hubspot CRM

  • Tekanyetso ea hona joale ea Hubspot e ka ba $ 10.1 billion (mohloli o moholo)
  • Hubspot e na le bareki ba fetang 56,500 XNUMX ba lefang (mohloli o moholo)
  • Chelete eohle ea Hubspot e ne e le $ 186.2 milione, e nyolohile ka 29% ha e bapisoa le Q4'18. (mohloli o moholo)
  • Hubspot e na le 3.4% ea karolo ea mmaraka ea CRM (mohloli o moholo)

Lipalo tsa CRM tsa Monday.com

Lipalopalo tsa Zoho CRM

  • Zoho ke k'hamphani e ikemetseng, kahoo ho thata ho e bolela, empa ho hakanngoa hore e pakeng tsa $ 5 billion le $ 15 billion (mohloli o moholo)
  • Likhoebo tse fetang 150,000 li sebelisa Zoho CRM (mohloli o moholo)
  • Lichelete tsa selemo le selemo tsa Zoho li tsoa ho limilione tse likete tse 500 (mohloli o moholo)

Lipalo-palo tsa SugarCRM

  • Tekanyetso ea hajoale ea SugarCRM e eme ho $ 350 milione (mohloli o moholo)
  • SugarCRM e na le basebelisi ba limilione tse peli ho pota lefatše (mohloli o moholo)

Lipalopalo tsa Microsoft Dynamics CRM

  • Microsoft Dynamics e emetse 2.7% ea karolo ea mmaraka ea CRM (mohloli o moholo)
  • Khoebo e ka bang 40,000 kapa ho feta e sebelisa Microsoft Dynamics CRM (mohloli o moholo)

Lipalopalo tsa CRM tsa Zendesk

  • Zendesk hajoale e nkoa e le $ 2.1 billion (mohloli o moholo)
  • Zendesk e na le bareki ba patalang ba fetang 40,000 ba sebeletsang batho ba limilione tse 300 (mohloli o moholo)
  • Lekeno la selemo le selemo la Zendesk le ka ba $ 814.17 milione (mohloli o moholo)

Lipalopalo tsa CRM tsa Freshdesk

  • Freshworks, k'hamphani ea motsoali ho Freshdesk CRM, e nkoa e le $ 3.5 billion (mohloli o moholo)
  • Freshdesk e na le bareki ba fetang 40,000 ba lefang (mohloli o moholo)
  • Lekeno la selemo le selemo la Freshwork le kena ka chelete e ka bang $ 100 milione (mohloli o moholo)

Lipalo-palo tsa CRM tsa 2020 tsa infographic

Mona ke infographic e felletseng e tsoang ho Tech.co, Lipalo-palo tsa CRM tse 93 ho u thusa ho utloisisa software.

Lipalo-palo tsa CRM tsa 2020

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