Mokhoa oa ho Sebelisa Litlhahlobo tsa Leeto la Bareki ho Ntlafatsa Boiteko ba Hau ba Phatlalatso ea Tlhokahalo

Mokhoa oa ho Sebelisa Litlhahlobo tsa Leeto la Bareki ho Ntlafatsa Boiteko ba Hau ba Phatlalatso ea Tlhokahalo

Ho ntlafatsa file ea hau ea tlhahiso ea tlhahiso boiteko ba ho bapatsa ka katleho, o hloka ponahalo mohatong o mong le o mong oa maeto a bareki ba hau le mekhoa ea ho latela le ho sekaseka lintlha tsa bona ho utloisisa se ba susumetsang hona joale le nakong e tlang. U ho etsa joang? Ka lehlohonolo, li-analytics tsa maeto a bareki li fana ka leseli la bohlokoa mabapi le boits'oaro ba baeti le likhetho tsa bona ho pholletsa le leeto la bona la bareki. Lintlha tsena li u fa monyetla oa ho theha boiphihlelo bo ntlafalitsoeng ba bareki bo susumetsang baeti hore ba fihle qetellong ea funnel ea hau.

Hantle-ntle li-analytics tsa leeto la bareki ke life, hona u ka li sebelisa joang ho ntlafatsa maano a hau a ho bapatsa a moloko o etellang pele? Ha re fumane.

Ditlhahlobo tsa Leeto la Bareki ke eng?

Litlhahlobo tsa maeto a bareki ke ts'ebeliso e sekasekang maeto a bareki ka ho hlaka. Ts'ebeliso ena e kenyelletsa ho latela le ho sekaseka tsela eo bareki ba hau ba sebelisang metjha e fapaneng ho sebelisana le lebitso la hau. E sekaseka liteishene tsohle - tse sebelisoang hajoale le nakong e tlang - tseo bareki ba hau ba li amang ka kotloloho.

Likanale tsena li ka kenyelletsa:

  • Likanale tse sebelisanang le batho, joalo ka litsi tsa mehala
  • Litsela tse peli tsa puisano, joalo ka papatso ea papatso
  • Likanale tse itirisang ka botlalo, joalo ka lisebelisoa tsa mehala kapa liwebosaete
  • Likanale tse sebelisoang ke batho ba bang, joalo ka mabenkele a ikemetseng a mabenkele
  • Likanale tse fanang ka thuso ea bareki ka kotloloho, joalo ka ho tsamaisa libaka tse kopanetsoeng kapa moqoqo o phelang

Hobaneng ha ke hloka tlhahlobo ea maeto a bareki?

Le ha maeto a bareki a ntse a thatafala le ho feta, bareki ba kajeno ba lebelletse hore litšebelisano tsa bona tsa khoebo le lebitso la hau - ho feta liteishene tse ngata - li lekana le baetapele ba CX joalo ka Amazon le Google. Haeba maeto a bareki ba hau a sa tsamaee mohato o mong le o mong oa tsela, ba tla khotsofala ebe ba fetela ho tlholisanong kapele. Ka lehlakoreng le leng, lithuto li bontša seo liphihlelo tse ntle tsa bareki khanna kholo ea lekeno.

Boithuto bo boetse bo bonts'a hore ho tsetela ho taolo ea maikutlo a bareki ha hoa lekana ho ntlafatsa maemo a hau a CX. Ho hloleha hona ho bakoa ke taba ea hore karabelo hangata e kopuoa feela libakeng tse tseleng. Ka bomalimabe, sena se bolela hore ke a mang feela a maeto a bareki a ts'oaroang, a hlahisang maiphihlelo a bareki ba hau ka kakaretso.

Lintlha tsena tse sa phethahalang li fokotsa bokhoni ba hau ba ho fumana setšoantšo se felletseng le leseli le nepahetseng ts'ebetsong ea leano la hau la papatso. E boetse e u siea u le mosing oa ho ntlafatsa liphihlelo tsa bareki le tlamahanyo ea boiphihlelo ba bareki le liphetho tse tšoarehang tsa khoebo.

Litlhahlobo tsa maeto a bareki ke borokho bo lipakeng tsa boits'oaro ba bareki ba hau le sephetho sa khoebo ea hau. Lenaneo la tlhahlobo ea maeto la bareki le nolofalletsa khoebo ea hau ho latela, ho lekanya le ho ntlafatsa boiphihlelo ba moreki ka makhetlo a 'maloa a amanang le linako tsa nako, ho kenyelletsa leeto lohle la moreki.

Ho sebelisa li-analytics tsa maeto a bareki ho etsa hore baetapele ba mebaraka ea tlhokeho ba arabe lipotso tse rarahaneng, joalo ka:

  1. Ke eng se bakang boits'oaro ba bareki ba rona?
  2. Ke litšebelisano kapa maeto afe a fetileng ao bareki ba rona ba a entseng a ba isitseng mona?
  3. Ke litsela life tseo bareki ba rona ba li nkang maetong a bona?
  4. Ke liphetho life tse ka bang teng ho moreki ka mong kapa leeto?
  5. Maeto aa le liphetho li tla ama litholoana tsa rona tsa khoebo joang?
  6. Sepheo sa bareki ba rona ke sefe?
  7. Lipheo tsa bona li hokahana joang le lipheo tsa rona tsa khoebo?
  8. Re eketsa boleng ba moreki ka mong joang le ho ntlafatsa boiphihlelo ba bona ba moreki?

Melemo ea Litlhahlobo tsa Leeto la Bareki ke Efe?

Litekanyetso tsa maeto a bareki ke sesebelisoa sa bohlokoa lenaneong le sebetsang la taolo ea bareki. Ke sekhechana se sekasekang tlhaiso-leseling e felletseng le ho hlahisa leseli le ka sebetsang. Leseli le fumanoeng ho tsoa lenaneong lena la taolo ea bareki le bohlokoa ho bareki le likhoebo ka ho tšoanang. Mona ke kamoo.

  • Liphihlelo tse ntlafalitsoeng tsa bareki (CX) - Leseli le fumanoeng ka tlhahlobo e sebetsang ea maeto a bareki ba hau le u nolofalletsa ho ntlafatsa mohato o mong le o mong tseleng bakeng sa boiphihlelo bo akaretsang.
  • Liphetho tse tsoelang pele tsa ho lekanngoa tsa tšebetso - Ntle le moo, li-analytics tse tsoelang pele li u lumella ho lekanya ts'ebetso ea mehato ea tlhahiso ea thekiso ho feta liteisheneng tse ngata le ho hlalosa li-KPI tse loketseng ho lekanya leeto ka leng.
  • Litlhahlobo tsa Boitsebiso li tsoa Mechineng e mengata le Mehla ea Nako - Ha u sheba maeto a bareki ho feta liteishene le linako tse 'maloa, lintlha tsa bohloko ba' nete lia totobala. Ho khetholla lintlha tsena tsa bohloko ho u nolofalletsa ho nka khato le ho ama maeto a bareki ba hau hantle.
  • Nka ntlafatsa litlhahlobo tsa maeto a bareki joang? - Ts'ebetso ea leeto la bareki e tloaetse ho ntlafatsoa ke baetapele litšebeletsong tsa bareki, li-analytics, papatso le CX. Baeta-pele bana ba amohela lipalo tsa li-analytics tsa maeto a bareki ho ntlafatsa maano a bona a tlhahiso ea thekiso le bokhoni ba ho lekanya tšebetso.

Lihlopha tsena li ntlafatsa li-analytics tsa maeto a bareki ho:

  • Fumana boitsebiso ba leeto la moreki
  • Rarolla boitsebiso ba bareki ba liteishene tse ngata
  • Hlahloba litšebelisano tse se nang palo maetong a mangata a lifapano tsa lifapano
  • Khetholla lintlha tsa bohloko ba CX le lisosa tsa tsona
  • Netefatsa ntlafatso ea leeto la moreki
  • Fokotsa matsete a CX 'ROI

Ho etsa 'mapa oa leeto la bareki le li-Analytics tsa Leeto la Bareki

Joaloka morekisi oa tlhahiso ea tlhokahalo, o kanna oa se o ntse o e kenya tšebetsong 'Mapa oa leeto la bareki 'me u utloe hore e fana ka leseli le tšoanang le analytics ea leeto la bareki. Ka bomalimabe, ha ho joalo. Ha 'mapa oa maeto o shebana le leseli la boleng, tlhahlobo ea maeto ea bareki e ngata ebile e kenyelletsa boholo bo boholo.

  • Static Snapshots vs. Boitsebiso bo tsoelang pele - Ho etsa 'mapa oa maeto ho fana ka litlhaloso tse sa fetoheng tsa maeto a bareki ba hau mme ha e na lintlha tse hlokahalang ho emela bongata ba bareki ba hau le boits'oaro ba bona bo ikhethileng.
  • E tsitsitseng ho latela data e ipapisitseng le nako - Litekanyetso tsa maeto a bareki li tsamaisoa ke tlhaiso-leseling e thehiloeng ho nako, e u lumellang ho bona hore na maeto a bareki a fetoha joang ha nako e ntse e tsamaea. Bokhoni ba ho tsoela pele ho metha maeto a rarahaneng a bareki ba liteishene tse ngata le libaka tse amang maikutlo maetong li thusa barekisi ho noha katleho ea bareki.
  • Teko le Phoso khahlanong le Teko ea Nako ea Sebele - Ntle le ponahalo ea tlhaiso-leseling ea morao-rao ts'ebelisanong ka 'ngoe leetong la bareki, likhoebo li sala li leka liteko tse ncha leetong lohle la bareki. Sena ha se senye nako le lisebelisoa feela, ho bolela hore barekisi ba tla be ba emetse sephetho se kopaneng se sa supeng hore na litaba li hokae.

Litlhahlobo tsa maeto a bareki li fa barekisi pono ea ho bona hore na bareki ba arabela joang lintlafatsong ka linako tse 'maloa tsa ho ama le linako. Ntle le moo, ts'ebeliso ena e etsa hore barekisi ba leke le ho lekola katleho ea ntlafatso ea boiphihlelo ba boiphihlelo ba moreki ka nako ea 'nete.

E tsamaisoa ke ho ithuta ka mochini le AI, tlhahlobo ea maeto ea bareki e thusa barekisi ho tseba lintlha tsa bohloko leetong lohle la bareki le amang CX hampe. Leseli lena le lumella likhoebo tse tsamaisoang ke data ho beha ka pele menyetla ea ntlafatso ea maeto a bareki le khanna kholo ea lekeno.

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