Ho Sebelisa Tsamaiso ea Thepa ea Digithale ho Tsamaisa Papatso ea Sechaba

hodisa pontsho

Re na le bareki ba babeli hona joale ba nang le limilione tsa bareki naheng ka bophara. Khatello ea ho holisa leano la litaba tsa sechaba le khothalletsang, le arabelang le ho arabela boholo ba marang-rang ha se ntho e nyane - ebile e ka khonahala kannete ntle le ts'ebeliso ea phallo ea mosebetsi le boiketsetso.

Seo likhoebo li sa se tsebeng ke hore lithulusi tsa curation le workflow tsa ho nolofatsa bokhoni ba ho fumana, ho amohela le ho phatlalatsa litaba tse hlahisitsoeng ke basebelisi li se ntse li le teng. Litaba tse hlahisitsoeng ke mosebelisi (UGC) lia hlolla hobane ke litaba tsa mahala tse lumellang k'hamphani ho tsoa ho motho e mong. Ha ua tlameha ho ea e fumana - e se ntse e le teng mecheng ea litaba tsa sechaba!

LERATO Interactive, lebitsong la MINI USA, e kopanya marang-rang a litaba tsa sechaba (joalo ka Facebook, Twitter le Instagram), lisebelisoa tsa phallo ea mosebetsi le lihokelo tsa leru (joalo ka IFTT.com), lisebelisoa tsa ho arolelana lifaele (joalo ka Dropbox) le sethala sa taolo ea thepa ea dijithale ho kopanya litaba ho eona Laebrari ea thepa ea dijithale e nang le matla a maholo.

Atolosa Sebelisa Case # 1

Bareki ba MINI ba theha le ho arolelana litšoantšo le MINI ea bona. Litšoantšo tsena li teng marang-rang a mangata a sechaba mme li hloka ho beoa bohareng le ho hlophisoa hore li sebelisoe. BEAM e sebelisa IFTT.com le kopano ea Widen le Dropbox ho thibela litaba tse hlahisoang ke bareki ka ho shebella li-hashtag tsa mecha ea litaba ea sechaba.

BEAM e sebelisitse Widen DAM mme e nts'etsapele phallo ea mosebetsi, e sebelisa Koketso ea Dropbox e kopaneng, ho hlahisa litaba ho tsoa ho Instagram, Facebook le Twitter le ho hlahisa lintho tsa MINI habonolo ho tsoa matšolong a mangata.

Atolosa Sebelisa Case # 2

MINI e hloka sebaka bakeng sa beng ba MINI ho fana ka litaba tsa video bakeng sa tlholisano. Livideo tsena li hloka ho hlahlojoa ke Sehlopha sa MINI pele li hlahisoa webosaeteng. BEAM e kopanya litaba tse hlahisitsoeng ke bareki bakeng sa litlholisano ho MINIUSA.com 'me hamorao e hlahisa litaba tse fapaneng holima gallery ea tlhahiso ea sechaba.

BEAM e sebelisitse Atolosa API ho lumella ho kenya livideo, ho tharollo ea Widen DAM, ka kotloloho ho tloha MINIUSA.com. Likahare tsa video li romelloa ka kotlolloho ho Widen DAM moo li hlahlojoang ebe likhoutu tse kenelletseng tsa video tsa Widen li sebelisoa gallery ea sechaba ea MINIUSA.com.

phatlalatso: Re sebelitse le Widen ka maano a papatso ea infographic le imeile nakong e fetileng. Ke batho ba lokileng ba nang le sehlahisoa se setle bakeng sa lefapha lefe kapa lefe la khoebo kapa la khoebo le hlokang ho tsamaisa thepa ea dijithale. Ntle le linyeoe tsena tsa tšebeliso, etsa bonnete ba hore u bona infographic ea tsona, Taba ea Khoebo bakeng sa Tsamaiso ea Thepa ea Digithale ho utloisisa haholoanyane.

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