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DandyLoop: Arolelana bareki ba inthaneteng lipakeng tsa mabenkele

Tloaelo e tloaelehileng haholo masimong a mangata a inthanete ke tšebelisano lipakeng tsa lik'hamphani tse fapaneng tse sebetsang tšimong eo, tse kholo kapa tse nyane. Sena se atile haholo ho li-software tsa mehala, lipapaling tsa inthanete, livideo le ho liwebosaete tsa litaba. Libakeng tsa litaba tsa marang-rang re bona khothaletso e lumellanang ea litaba lipakeng tsa libaka tsa marang-rang, leha e le bahlolisani. Ho thata ho fumana batsamaisi ba ke keng ba tšehetsa tloaelo ena. Leha ho le joalo, ho hloka kholo e phahameng ea kholo ho tsoa lik'hamphaning tse lebaleng - ba hloka ho utloisisa hore ho arolelana ha se ho fana ka tsela e le 'ngoe, ho fapana le ho teba - motho e mong le e mong oa hapa.

Leha o bile le rona ho tloha ts'imolohong ea inthanete, ke lilemong tsa morao tjena indasteri ea eCommerce e ileng ea qala ho ipusa. Ho ata ha lisebelisoa tsa SaaS ho thusitse hore mabenkele a mangata a marang-rang a bulehe, 'me kajeno ho na le a fetang 12m. Ntho e le 'ngoe e neng e haella mona ke tloaelo ea tšebelisano-'moho: mabenkele a ntse a tlamahane le mekhoa ea setso ea ho bapatsa e turang,' me ba batla mekhoa e mecha ea ho fihlela bareki bao e ka bang bareki - sechaba e ne e le ntho e le 'ngoe, ebe ba khotsofetse. Hona joale ba hlokomela bohlokoa ba tšebelisano-'moho, leha ho le joalo ha ba na mokhoa oa ho e etsa.

The best practice for cooperation between online stores is in their core business – selling products. Once two related stores decide to cooperate and recommend on each other’s products, we see a CTR that is higher than anything else we know in traditional marketing (more than 7% on average). This is because unlike so much of the traditional marketing – here the value to the shopper is real – this is what he/she looks for when he/she shops.

Keitumetse e nolofalletsa tloaelo ea tšebelisano 'moho ho sebelisa sethala sa tšebelisano bakeng sa mabenkele a marang-rang, moo lebenkele ka leng le ka fumanang le ho mema mabenkele a mang ho sebelisana, ho bolelang hore ba tla khothaletsa lihlahisoa tsa e mong. Sena se ea ka lehlakoreng le leng hape - lebenkele le leng le le leng le ka fumanoa 'me la memeloa ho ba molekane oa ba bang. Ba khona ho tsamaisa ts'ebetso ea bona ea marang-rang le ho lekola ts'ebetso ea molekane ka mong.

Tšebelisano-'moho e ipapisitse le tekano, mme ke moo algorithm ea rona ea khoebo e laolang - bakeng sa moeti e mong le e mong ea fuoang ke lebenkele ho e mong oa balekane ba hae, o tla fumana moeti e mocha. 1 bakeng sa 1. Sena se ikhethile lefats'eng la eCommerce: bareki ba rona ha ba khoebong ea ho rekisa sephethephethe ka chelete, ba khoebong ea ho rekisa lihlahisoa - mme ke seo re fanang ka sona - sephethephethe se eketsehileng, baeti ba bangata, le thekiso e ngata.

Hajoale beta ea Shopify basebedisi, Keitumetse e fana ka taolo e felletseng ho lihlahisoa tsa hau tse khothalelitsoeng, litlaleho tse hlakileng le ho seta kapele le habonolo!

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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