Hlahisa Lipakane Pele ho App ea Mobile

mobile analytics whitepaper

Batho ba hantle ho Webtrends (moreki) ba lokollotse pampiri e makatsang ho tsoa ho Motsamaisi oa bona oa Mobile Analytics, Eric Rickson. Ho nts'etsapele leano la kholo ea mohala le matsete e tsamaea ka lits'ebetso tsa bohlokoa tsa ts'ebetso leanong la mobile. Ntle le sehlooho sa mobile Analytics, e 'ngoe ea lirapa tsa bohlokoa tseo ke li fumaneng e ne e le:

Nako le nako, barekisi ba tlola mohato oa bohlokoa oa ho hlalosa le ho rala leano la mmaraka le tsamaeang ka kotloloho ho nts'etsopele ea ts'ebeliso ho fapana. Ba bangata ba kena lebaleng la mehala le nang le li-app tsa iPhone, ba tšela menoana ea bona, 'me ba ts'epa hore e tla fihlela ntho e ntle. Ba bang ba hlahisa li-software tsa mobile ho li-platform tsohle tse kholo 'me ba ts'epa hore e mong o tla li fumana. Hangata likhamphani li phatlalatsa sesebelisoa ebe li sebelisa lisebelisoa tsa tsona ho li boloka li le teng. 'Me ba bang ba khetha ho tsepamisa mohopolo ho web mobile hobane ba lumela hore li-apps li tla tsamaea ka tsela ea dinosaur.

Re ntse re ngola haholo ka Marketing selefouno mona ho Martech. Joaloka seaplane, ke e 'ngoe ea tse hola ka potlako empa e sa latelloe. Likhamphani tse hlaselang mobile li kotula melemo, leha ho le joalo. EBay ea Retailer e finyeletse tse fetang $ 2.5 billion tsa thekiso ka mobile ka 2010 mme e lebelletse ho eketsa chelete eo habeli ka 2011.

mobile vs desktop

Etsa bonnete ba hore u jarolla pampiri e tšoeu bakeng sa tataiso e tebileng ho metriki eo barekisi ba ka e sebelisang ho lekola le ho ntlafatsa leano la bona la mehala. Ka li-Apps tse fetang 450,000 kantle moo, ho bonolo ho lahleha ka har'a motsoako. Ho nts'etsapele leano la mehala - ebe ho hlasela sethala ke boeletsi bo betere ho feta ho lahlela chelete e le ngoe ho theha sesebelisoa seo ho seng motho ea se batlang, a se hlokang kapa a sa faneng ka molemo ho sona.

3 Comments

  1. 1

    Kea leboha, Douglas ka malebela mabapi le pampiri ea Eric Rickson… e bala ka mokhoa o khahlisang. Joaloka moqapi oa mehala, ke thabile haholo ke se boletsoeng esale pele sa Stanley mabapi le basebelisi ba marang-rang ba marang-rang ba fetang basebelisi ba desktop ka 2014.

    Ua ipotsa hore na li-apps tse kae li tla be li fumaneha ka nako eo?

    Oho, mme qotsulo ea hau ea li-apps tse 450,000 e ne e le bakeng sa App Store ea Apple - ho na le tse ling tse ngata tse fumanehang (haufinyane li tla ba ngata ho feta Apple!) Lebenkeleng la Google, lebenkeleng la Amazon, hammoho le tsa RIM, Microsoft, jj.

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