Bohlale ba maiketsetsoLi-CRM le Li-Platform tsa DataKhoebo ea Khoebo le RetailEmail Marketing & AutomationMatlafatso ea Lithekiso

Mathata a 10 a holimo a hlahisitsoeng ke Marketing Automation le Mokhoa oa ho a Qoba

Ha ho na pelaelo hore mebaraka ea boiketsetso ke mokhoa o makatsang oa ho fetola mokhatlo oa hau ka mokhoa oa dijithale, mokhoa oa ho sebelisa chelete ka ho buisana ka katleho le litebello tsa hau le bareki, le mokhoa oa ho fokotsa lisebelisoa le mosebetsi oa ho bapatsa ka letsoho. Leha ho le joalo, ka leano lefe kapa lefe le sebelisoang mokhatlong le tla le mathata a mangata. Marketing automation ha e fapane.

Papatso e Ikemetseng

Marketing automation e sebelisa software le theknoloji ho iketsetsa le ho tsamaisa mesebetsi ea ho bapatsa, lits'ebetso le matšolo. E kenyelletsa ho sebelisa lisebelisoa le lits'ebetso ho rala, ho etsa, le ho lekola mesebetsi e fapaneng ea papatso ho liteishene tse ngata tsa inthanete. Boikemisetso ba ho bapatsa bo ikemiselitse ho ntlafatsa ts'ebetso, ts'ebetso, le ho iketsetsa motho ka mong boitekong ba ho bapatsa, qetellong e tsamaisa tlhahiso ea lead, ho kenya letsoho ha bareki le thekiso. Mehlala e meng:

  • Matšolo a Drip: Matšolo a Drip ke letoto la mangolo-tsoibila le etselitsoeng ho holisa batho ba etellang pele kapa bareki ka nako. Ba romella melaetsa e latellanang ka linako tse boletsoeng esale pele ho kenya letsoho, ho ruta le ho sokolla baamoheli.
  • Bangoli ba litaba: Li-Autoresponders li romella mangolo-tsoibila a ngotsweng esale pele ho araba lintho tse susumetsang kapa liketso tse itseng, joalo ka ho ingolisa bakeng sa koranta kapa ho reka.
  • Lintlha tse ka sehloohong: Ho fana ka lintlha tse etellang pele ho fana ka boleng ba linomoro ho baetapele ba ipapisitseng le boits'oaro le boitlamo, ho thusa ho etelletsa pele le ho tseba menyetla e ts'episang bakeng sa lihlopha tsa barekisi.
  • Email Marketing Automation: Sena se kenyelletsa mefuta e mengata ea mesebetsi ea lengolo-tsoibila, ho kenyeletsoa mangolo-tsoibila a amohelehang, likhopotso tsa likoloi tse lahliloeng, le likhothaletso tsa sehlahisoa, ho ntlafatsa puisano ea lengolo-tsoibila.
  • Kopanyo ea Tsamaiso ea Likamano tsa Bareki (CRM): Ho kopanya li-automation tsa ho bapatsa le sistimi ea CRM ho lumella ho latela le ho laola litšebelisano tsa bareki le data.
  • Social Media Automation: Kemiso ea lisebelisoa tsa mecha ea litaba ea sechaba le ho beha litaba ho li-platform tsa sechaba, laola litšebelisano, le ho lekola ts'ebetso ho boloka boteng ba marang-rang bo sebetsang.
  • Motho ka mong le karohano: Automation e thusa barekisi ho arola bamameli ba bona ho latela palo ea batho, boitšoaro, kapa likhetho le ho fana ka litaba tsa motho ka mong le limpho ho sehlopha ka seng.
  • Teko ea A/B le Ntlafatso: Lisebelisoa tsa othomathike li thusa tlhahlobo ea A/B ea likarolo tse fapaneng matšolong a ho bapatsa (joalo ka litaba tsa lengolo-tsoibila kapa meralo ea maqephe a lulisa) ho fumana hore na ke eng e khahlang bamameli hantle.
  • Leqephe la ho Lulisa le Foromo ea Boiketsetso: Automation e nolofatsa ho theha le ho ntlafatsa maqephe a ho lulisa le liforomo ho hapa li-lead le ho khanna liphetoho.
  • Mosebetsi oa Boiketsetso: Workflow automation e nolofatsa mekhoa ea ho bapatsa ka hare, joalo ka tataiso ea lead, tumello, le syncing ea data lipakeng tsa litsamaiso tse fapaneng, ho ntlafatsa ts'ebetso.

Boiketsetso ba ho bapatsa bo ikemiselitse ho boloka nako, ho fokotsa boikitlaetso ba matsoho, le ho fana ka litaba tse lebisitsoeng le tse bohlokoa ho bamameli ba nepahetseng ka nako e nepahetseng ho ntlafatsa sephetho sa thekiso le papatso ho thekenoloji ea inthaneteng le masimong a thekiso. Joale, ke liphephetso life tse atileng haholo tsa ho bapatsa, 'me k'hamphani ea hau e ka li qoba joang?

1. Mokhathala oa Puisano

hlahisitse phephetso

Marketing automation e ka lebisa ho pepesehong ho feteletseng haeba e sa laoloe ka hloko. Batho ba amohelang melaetsa ba ka 'na ba fumana mangolo-tsoibila kapa melaetsa e mengata haholo, e leng se bakang mokhathala le ho se itšepe.

tharollo

Mekhatlo e lokela ho boloka leeto le khalendara e hlophisitsoeng hantle. Ho arola bamameli ba bona ho ipapisitse le boits'oaro le likhetho ho netefatsa hore baamoheli ba fumana litaba tse nepahetseng. Ho feta moo, ho kenya tšebetsong li-caps tsa khafetsa le ho lumella baamoheli ho laola seo ba se ratang ho ka thusa ho laola molumo oa puisano.

2. Bohlokoa

hlahisitse phephetso

Karohano e sebetsang hantle le ho iketsetsa motho ka mong li itšetlehile ka lintlha tse nepahetseng. Haeba lintlha tse sebelisoang ho arola likarolo li se nakong kapa li sa nepahala, melaetsa e ka 'na ea se be ea bohlokoa ho batho ba e amohelang, e leng se lebisang ho fokotseheng ha lipuisano.

tharollo

Ho netefatsa bonnete ba data ho qala ka pokello e matla ea data le mekhoa ea ho netefatsa. Kamehla ntlafatsa le ho hloekisa sebaka sa polokelo ea boitsebiso ho boloka boitsebiso bo nepahetseng. Kenya ts'ebetsong licheke tsa netefatso ea data nakong eo u kenang, 'me u sebelise profil e tsoelang pele ho bokella lintlha tse eketsehileng ka nako. Tsetela ho lisebelisoa tsa boleng ba data 'me nako le nako u hlahlobe mehloli ea hau ea data.

3. Liketsahalo Tse Sieo

hlahisitse phephetso

Khaello ea lintlha tsa netefatso ea ketsahalo kapa lintho tse susumetsang ho ka etsa hore boits'oaro bo se ke ba arabela ka nepo liketsong tsa mosebelisi. Mohlala, haeba ho se na netefatso ea phetoho, mochini o ikemetseng o kanna oa se fetole melaetsa ka nepo.

tharollo

Ho bohlokoa ho kenyelletsa lintlha tsa netefatso ea ketsahalo le maikutlo a phetoho hore e be tšebetso ea othomathike ho bohlokoa. Hlalosa liketsahalo tse hlakileng tsa ho sokoloha 'me u behe lintho tse susumetsang ka nepo. Kamehla hlahloba le ho lokisa lintho tse susumetsang ho ipapisitse le lintlha tsa ts'ebetso ho netefatsa likarabelo tse nakong liketsong tsa basebelisi.

4. Ho tsamaisana ha Leeto

hlahisitse phephetso

Ho etsa bonnete ba hore mochine o ikamahanya le leeto la moreki ho bohlokoa. Ho khaoha lipakeng tsa tšebetso ea othomathike le moo tebello e leng teng leetong la bona ho ka lebisa ho hlokeheng ha bohlokoa melaetsa.

tharollo

Lulahanya metsamao ea mosebetsi oa ho bapatsa le methati ea leeto la moreki. Utloisisa litlhoko tsa bamameli ba hau le lintlha tsa bohloko mothating o mong le o mong, ebe u hlophisa litaba le ho romella melaetsa ka nepo. Kamehla hlahloba le ho ntlafatsa mohopolo oa hau oa othomathike ho boloka tumellano le boitšoaro bo fetohang ba bareki.

5. Tlhokomelo ea Litaba

hlahisitse phephetso

Ha nako e ntse e ea, litaba le mohopolo o sebelisoang ho bapatsa o iketsang o ka felloa ke nako. Tlhokomelo ea kamehla e bohlokoa ho boloka tšebetso ea othomathike e sebetsa hantle ebile e le nakong.

tharollo

Theha kemiso bakeng sa litaba le tlhokomelo ea kelello. Kamehla hlahloba le ho nchafatsa melaetsa e itirisang, ho netefatsa hore e lula e sebetsa ebile e hohela batho. Kenya tšebetsong taolo ea mofuta bakeng sa litempele le metsamao ea mosebetsi, 'me u kenyelle ba amehang tšebetsong ea tlhahlobo.

6. Kopanyo

hlahisitse phephetso

Khokahano e sa phethahalang le litsamaiso tse ling le li-silos tsa data li ka sitisa katleho ea boits'oaro ba ho bapatsa. Ho bohlokoa ho etsa bonnete ba hore litsamaiso tsohle tse amehang le mehloli ea data li kopantsoe ka mokhoa o phethahetseng.

tharollo

Beha pele ho hokahanngoa ho se nang moeli pakeng tsa sethala sa hau sa li-automation le litsamaiso tse ling, joalo ka CRM le lisebelisoa tsa e-commerce. Arola li-silos tsa data ka ho kopanya lintlha tsa bareki sebakeng sa polokelo ea litaba se kopaneng kapa Sethala sa Lintlha tsa Bareki (

CDP). Netefatsa hore data e tsamaea hantle lipakeng tsa litsamaiso ho fana ka pono e akaretsang ea litšebelisano tsa bareki.

7. Teko le Ntlafatso

hlahisitse phephetso

Mokhoa oa ho sebetsa oa othomathike o kanna oa se sebetse hantle ntle le liteko tse tsoelang pele le ntlafatso. Ka mehla A / B liteko 'me tlhahlobo e bohlokoa ho ntlafatsa liphetho tsa othomathike.

tharollo

Theha moetlo oa ho ngola litokomane, tlhahlobo e tsoelang pele, le ho ntlafatsa. Etsa liteko tsa A/B linthong tse fapaneng tsa tšebetso ea hau ea boiketsetso, ho kenyeletsoa litaba, litaba, le mehala ea ho nka khato (Li-CTA). Sekaseka metrics ea ts'ebetso 'me u sebelise leseli ho ntlafatsa leano la hau la ho iketsetsa.

8. Tumellano le Lekunutu

hlahisitse phephetso

Ho netefatsa hore mebaraka e tsamaisana le melaoana ea lekunutu ea data, joalo ka GDPR or CCPA, ke ea bohlokoa. Ho se ikobele melao ho ka baka mathata a molao le ho senya seriti sa lebitso.

tharollo

Lula u tsebisitsoe ka melaoana ea lekunutu ea data 'marakeng oo u o batlang. Kenya tšebetsong mekhoa e matla ea taolo ea tumello le ho fa baamoheli likhetho tse hlakileng tsa ho kena/ho tsoa. Kamehla hlahloba le ho ntlafatsa pholisi ea hau ea lekunutu ho netefatsa hore e latela melao e ntseng e fetoha.

9. Ho ba le bothata

hlahisitse phephetso

Ha mekhatlo e ntse e hola, litlhoko tsa bona tsa boiketsetso li ka fetoha. Liqholotso tsa scalability li ka hlaha ha sistimi ea othomathike e sa khone ho sebetsana le molumo o eketsehileng kapa ho rarahana.

tharollo

Khetha sethala sa li-automation se ka holang ka kholo ea mokhatlo oa hau. Rera bakeng sa molumo o eketsehileng le ho rarahana ka ho rala mekhoa ea ho sebetsa e feto-fetohang. Kamehla hlahloba ts'ebetso ea sethala le scalability ho rarolla mathata a ka bang teng.

10. Nts'etsopele ea Setso

hlahisitse phephetso

Khaello ea botsebi le koetliso ka har'a sehlopha e ka ba phephetso e kholo. Ho bohlokoa ho ba le litho tsa sehlopha tse utloisisang ho sebelisa lisebelisoa tsa othomathike ka nepo le ho sebelisa likarolo tse ncha ha li ntse li qala.

tharollo

Tsetela ho therisano, koetliso, le manane a ntlafatso a sehlopha sa hau sa papatso. Netefatsa hore ba na le litsebo le boiphihlelo ba ho sebelisa lisebelisoa tse teng tsa othomathike ka nepo kapa ho fumana tse ncha tse ka fanang ka tse kholoanyane Roi. Khothaletsa ho ithuta le ho fana ka setifikeiti ho li-platform tsa li-automation tsa mebaraka. Li-platform tsa kajeno li kenyelletsa kapele AI mahlale a morao-rao, kahoo lihlopha tsa hau li tlameha ho ithuta ho sebelisa lintlafatso tsena.

Liqholotso tsena li totobatsa bohlokoa ba ho rera ka hloko, tsamaiso ea data, tlhokomelo e tsoelang pele, le ho hokahanya ha leano ha ho kenngoa ts'ebetsong ea ho iketsetsa lipapatso. Haeba o hloka thuso ea ho ngola, ho kopanya, ho ntlafatsa, le ho laola maano a boiketsetso a k'hamphani ea hau, ikopanye le rona.

Moetapele oa Molekane
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Ka kopo fana ka leseli le eketsehileng mabapi le hore na re ka u thusa joang ka tharollo ena.

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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