Bohlale ba maiketsetsoKhoebo ea Khoebo le Retail

Enjine ea ho Tsamaisa Botle: Litlhahiso tsa AI tse Ikhethileng Tse Tsamaisang Lithekiso tsa Botle Inthaneteng

No one could have realized the apocalyptic effect COVID-19 would have on our daily lives, the economy, and retail, with the closure of many leading high street stores. It’s made brands, retailers, and consumers rethink the future of retailing. 

Enjene ea Lipapali tsa Botle

Enjene ea Lipapali tsa Botle (BME) is a solution for beauty-specific retailers, e-tailers, supermarkets, hairdressers, and brands. BME is an innovative white-labeled AI-based personalization engine that predicts and personalizes the product choices customers are more likely to buy. As well as being able to recommend products, BME personalizes all points of the customer’s online journey, from up-sells to landing pages.

Joaloka mohoebi oa theknoloji, sena ha se moqapi Nidhima KohliTharollo ea pele ea dijithale. Nidhima hape ke mothehi oa Lipapali tsa ka tsa Botle (MBM), founded in 2015 and has since become the world’s first personalized beauty product recommendation and price comparison site, one of the world’s largest beauty websites with lihlahisoa tse fetang 400,000.

MBM has partnered with some of the best beauty retailers and brands including Harrods, Harvey Nichols, Liberty, Look Fantastic, Clarins, Bobbi Brown, and more, allowing customers to shop from just one website and compare prices. Thanks to the learnings from MBM, Kohli could take five years of data, analyze consumer shopping habits, and apply them to her new business model, BME, which is aimed at giving invaluable insights and behavioral tools to B2B.

Kamoo AI Ho iketsetsa motho ho khannang liphetoho

Beauty Matching Engine works actively by having consumers enter their information using the Virtual Assistant (VA) anywhere online to access interactive diagnostic style questions about their skin type, skin concerns, hair and body concerns, and product or scent preferences.

Digital Beauty Mothusi

This data allows BME to instantly use AI and data to recommend the right products. It also works passively by observing purchasing and browsing behavior. The real-time proprietary beauty tech solution transforms the beauty customer experience by enabling unique, personalized engagement at each touchpoint on their online shopping journey, from up-sells to landing pages and product recommendations. 

Digital Beauty Mothusi

With BME, consumers get a one-on-one, in-store sales assistant-like experience online and from their homes. As stores have reopened, BME can also be implemented onto store touchpads in-store to create an effective omnichannel strategy. The higher level of personalization and recommendations gives retailers artificial intelligent capabilities without having to build them. 

Litlhahiso tsa Mothusi oa Digital Beauty

And, now more than ever, when the transformation of retail is led by the new world post-COVID, there is more of a need for the retail sector to implement the BME platform to ensure the success and, most importantly, the survival of their business in today’s volatile climate. 

Boleng ba Lihlahisoa tsa Botle

This is the first time that a personalization tool has been created specifically for the beauty industry and is powered by competitor data, which was entirely unheard of before. 

So, How Does BME Work?

By merging AI with beauty-specific intelligence and five years of competitor intelligence, BME applies dynamic machine learning algorithms to identify nuanced patterns within consumer datasets. In other words, BME identifies preferred beauty products by age, skin concerns, and buying patterns. The more consumers visit the online shop, the more information the tool learns and automatically optimizes. 

The engine then narrows down customer choice, predicting which product the customer is most likely to buy, increasing sales le botshepehi. BME e iketsetsa likhothaletso tsa sehlahisoa, lihlahisoa tse tlatselletsang, mangolo-tsoibila, maqephe a lulang, le tse ling e le hore bareki ba fumane boiphihlelo bo felletseng ba boiphihlelo ba 360-degree bo tlatsetsang e ntlafatsa liphetoho tsa thekiso ka 30 ho isa ho 600%.

BME has effectively been implemented in the UK with The French Pharmacy, which has already seen a 50% increase in AoV (Average Order Value) and a 400% increase in conversion rates (CR) to sales. BME has also partnered up with premium cosmetic brand By Terry and one of the biggest Beauty retailers Douglas.  

Based on recent case studies, BME has made 18m beauty product recommendations. It has increased the average order value by an impressive 50% and increased conversion rates to sales by an incredible 400%. 

Mochini o Ikhethileng oa ho Rekisa oa Botle

BME adopts a practical omnichannel approach to retailing, working online, through apps, email, and in-store. Most importantly, BME is powered by competitor data and beauty intelligence data from cosmetic scientists, making BME’s trademarked

beauty matches more accurate, authentic, and trustworthy in terms of personalized results. Unlike other platforms that take longer to learn the consumers’ habits, these matches benefit their real needs from the moment they sign up. 

From a business perspective, the plugin takes clients just 1-2 hours to implement, so it doesn’t have a massive impact on the day-to-day running of their business, as it is an integrated platform that optimizes with AI automatically, clients can wave goodbye to time-consuming manual systems. 

BME e fapane joang?

Compared to other beauty personalization platforms on the market, BME doesn’t offer just product recommendations based on a quiz but also predicts consumer behavior and personalizes EVERY touchpoint for EVERY beauty category, from hair to fragrances to skincare and body and nails. It is a unique beauty-specific personalized platform that only recommends the right products and colors that work for every beauty category, from skincare to hair, and not just one category best suited to the customer. Also, as it is powered by 5 years of data, it uplifts its clients and their customer experience from day 1.

Currently, in the market, many 360-degree personalization solutions are not optimized for beauty as they are not beauty-specific, so they do not give the same 400% uplift in sales as using a beauty-specific solution, or they take 3-6 months to show an uplift and are quite manual.

Enjine ea Matching ea Botle e na le mokhoa o mocha oa ho khetha boiphihlelo ba mabenkele a bareki sebakeng se seng le se seng sa ho thusa bareki ho fumana botle ba bona ba Matches ™ ka mokhoa oa Virtual Beauty Assistant kapa ntle le lefats'e la COVID. Re lebelletse ho potlakisa nts'etsopele ea bona ka ho ba tlisetsa marang-rang le boiphihlelo ba rona indastering ea botle. 

Camille Kroely, Hlooho ea Lefats'e ea Open Innovation & Services ea Digital

The future is digital, and the success of beauty retail….is Beauty Matching Engine™. 

Schedule a Beauty Matching Engine Demo

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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