Batla Ho Batla

Nalane ea Lintlafatso tsa Google Algorithm (E ntlafalitsoe bakeng sa 2023)

A algorithm ea enjine ea ho batla ke sehlopha se rarahaneng sa melao le lits'ebetso tseo enjine ea ho batla e li sebelisang ho fumana hore na maqephe a tepo a hlaha joang liphethong tsa lipatlisiso ha mosebelisi a kenya potso. Sepheo sa mantlha sa algorithm ea enjine ea ho batla ke ho fa basebelisi liphetho tse nepahetseng le tsa boleng bo holimo tse ipapisitseng le lipotso tsa bona. Mona ke kakaretso ea hore na li-algorithms tsa pele tsa Google li sebelitse joang le mohopolo o tloaelehileng oa li-algorithms tsa enjine ea patlo:

Google Algorithms ea pele

  • PageRank Algorithm (1996-1997): Bathehi-'moho le Google, Larry Page le Sergey Brin, ba thehile algorithm ea PageRank ha e ne e le liithuti Univesithing ea Stanford. PageRank e ne e reretsoe ho lekanya bohlokoa ba maqephe a sebaka sa marang-rang ka ho sekaseka palo le boleng ba likhokahano tse li supang. Maqephe a nang le li-backlink tsa boleng bo holimo a ne a nkoa a le matla le ho beoa maemong a holimo liphethong tsa lipatlisiso. PageRank e ne e le algorithm ea motheo bakeng sa Google.
  • Google's Early Algorithms: Ho elella bofelong ba lilemo tsa bo-1990 le mathoasong a lilemo tsa bo-2000, Google e ile ea hlahisa mekhoa e mengata, ho akarelletsa le Hilltop, Florida, le Boston. Litaolo tsena li ntlafalitse hore na maqephe a tepo a ne a behiloe joang, ho nahanoa ka lintlha tse kang bohlokoa ba litaba le boleng ba lihokelo.

Algorithms ea kajeno:

Li-algorithms tsa kajeno tsa enjine ea ho batla, ho kenyeletsoa le tsa Google, li fetohile haholo empa li ntse li ipapisitse le melaoana ea bohlokoa:

  1. Bohlokoa: Sepheo sa mantlha sa li-algorithms tsa ho batla ke ho fa basebelisi liphetho tse nepahetseng lipotsong tsa bona. Algorithms e lekola litaba tsa maqephe a tepo, boleng ba tlhahisoleseling, le hore na e lumellana hantle hakae le sepheo sa ho batla sa mosebelisi.
  2. Boleng le Botšepehi: Li-algorithms tsa morao-rao li hatisa ka matla boleng le ts'epahalo ea maqephe a webo. Sena se kenyeletsa ho hlahloba lintlha tse kang botsebi ba mongoli, botumo ba sebaka sa marang-rang, le ho nepahala ha tlhahisoleseling.
  3. Phihlelo ea mosebelisi: Li-algorithms li nahana ka boiphihlelo ba mosebelisi (UX) lintlha tse joalo ka lebelo la ho kenya leqephe, ho sebelisana le mehala, le ts'ebeliso ea webosaete. Boiphihlelo bo nepahetseng ba mosebelisi bo bohlokoa bakeng sa maemo a matle liphethong tsa lipatlisiso.
  4. Botebo ba Litaba le Mefuta e fapaneng: Li-algorithms li lekola botebo le mefuta e fapaneng ea litaba webosaeteng. Liwebosaete tse fanang ka tlhaiso-leseling e felletseng mabapi le sehlooho li na le maemo a holimo.
  5. Lihokelo le Matla: Le ha mohopolo oa mantlha oa PageRank o bile teng, lihokelo li ntse li le bohlokoa. Li-backlink tsa boleng bo holimo tse tsoang mehloling e molaong li ka phahamisa maemo a leqephe.
  6. Semantic Search: Li-algorithms tsa sejoale-joale li sebelisa mekhoa ea ho batla ea semantic ho utloisisa moelelo le moelelo oa mantsoe potsong. Sena se thusa algorithm ho fana ka liphetho tse nepahetseng haholoanyane, esita le bakeng sa lipotso tse thata kapa tsa moqoqo.
  7. Ho Ithuta ka Mechini le AI: Lienjineri tse ngata tsa ho batla, ho kenyeletsoa Google, li sebelisa ho ithuta ka mochini le bohlale ba maiketsetso (AI) ho ntlafatsa liphetho. Ho ithuta ka mochini (ML) mehlala e hlahloba lintlha tse ngata ho etsa liphetoho tsa nako ea sebele ho maemo a maemo.
  8. Motho: Litekanyetso li nka nalane ea patlo ea mosebelisi, sebaka, sesebelisoa, le khetho ea hae ho fana ka liphetho tsa lipatlisiso tsa motho ka mong (LITLHAKISO).

Ho bohlokoa ho hlokomela hore li-algorithms tsa enjine ea patlo li lula li nchafatsoa le ho ntlafatsoa ho ikamahanya le maemo a fetohang a basebelisi, tsoelo-pele ea theknoloji, le ho fetoha ha tepo. Ka hoo, SEO litsebi le beng ba liwebsaete ba hloka ho lula ba tseba ka lintlafatso tsa algorithm le mekhoa e metle ho boloka kapa ho ntlafatsa maemo a bona liphethong tsa lipatlisiso.

Nalane ea Liphetoho tsa Algorithm ea Patlo ea Google

letsatsilebitsoSEO Tlhaloso
February 2009VinceE fane ka boima bo eketsehileng ho matšoao a amanang le brand liphethong tsa lipatlisiso.
June 8, 2010caffeineLebelo le ntlafalitsoeng la indexing le bocha ba liphetho tsa lipatlisiso.
February 24, 2011panda eLikahare tsa boleng bo tlase tse fuoeng kotlo, tse hatisang bohlokoa ba litaba tsa boleng bo holimo, tsa mantlha.
January 19, 2012Algorithm ea Sebopeho sa LeqepheLiwebsaete tse nang le kotlo tse nang le lipapatso tse ngata ka holimo.
April 24, 2012PenguinSpam ea lihokelo tse lebisitsoeng le li-backlink tsa boleng bo tlase, tse lebisang tlhokomelong ea moaho oa likhokahano tsa boleng bo holimo le tsa tlhaho.
September 28, 2012Exact Match Domain (EMD) NchafatsoE fokolitse tšusumetso ea libaka tse ts'oanang hantle maemong a lipatlisiso.
August 22, 2013hummingbirdKutloisiso e ntlafalitsoeng ea sepheo le moelelo oa mosebelisi, ho khothaletsa tšebeliso ea mantsoe a bohlokoa a moqoqo le a mohatla o molelele.
August 2012Phatlalatso ea PirateLiwebsaete tse reriloeng tse nang le litaba tsa tlolo ea molao.
June 11, 2013Payday Loan UpdateLipotso tse reriloeng tsa spammy le liindasteri tse ikhethileng, joalo ka likalimo tsa letsatsi la moputso le papali ea chelete.
July 24, 2014LeebaE ntlafalitse liphetho tsa lipatlisiso tsa lehae le ho totobatsa bohlokoa ba SEO e thehiloeng sebakeng.
Liphetoho tse fapaneng lipakeng tsa 2013 le 2015Phantom UpdateBoemo ba litaba bo amehang le lintlha tsa boiphihlelo ba basebelisi, tse lebisang ho feto-fetoha ha maemo.
October 26, 2015RankBrainRe tsebisitse ho ithuta ka mochini ho utloisisa hantle lipotso tsa patlo, litaba tse putsang le tse shebaneng le basebelisi.
March 8, 2017FredLitaba tse reriloeng tsa boleng bo tlase, tse boima, le tse boima tse amanang le tsona, tse totobatsang boleng ba litaba le boiphihlelo ba mosebelisi.
August 22, 2017Hawk UpdateE tsepamisitse maikutlo liphethong tsa lipatlisiso tsa lehae, ho fokotsa ho sefa ha likhoebo tsa lehae.
August 1, 2018MedicE amehang haholo YMYL (Chelete ea Hao kapa Bophelo ba Hao) liwebsaete, tse hatisang haholo tsebo, matla le botšepehi (EF).
October 22, 2019BOTLEKutloisiso e ntlafalitsoeng ea puo ea tlhaho, litaba tse putsang tse fanang ka tlhaiso-leseling ea bohlokoa le e amanang le maemo.
April 21, 2015MobilegeddonE fana ka khetho ho liwebsaete tse sebelisang mehala ho liphetho tsa lipatlisiso tsa mehala, e leng ho etsang hore ntlafatso ea mehala e be ea bohlokoa.
Kajeno 2021 - June 2021Likokoana-hloko tsa Core WebE tsepamisitse maikutlo ho lebelo la sebaka sa marang-rang, boiphihlelo ba mosebelisi, le ts'ebetso ea ho kenya maqephe, e etelletsa pele libaka tse ntle Likokoana-hloko tsa Core Web (CWV) lintlha.
March 26, 2018Mobile-First IndexingE fetiselitsoe ho indexing ea mobile-first, ho beha libaka tsa marang-rang ho ipapisitsoe le mefuta ea tsona ea mehala.
Lintlafatso tsa khafetsa, tse sa phatlalatsoangLintlafatso tse Batsi tsa Algorithm (Tsa ngata)Liphetoho tse pharalletseng tse amang kakaretso ea maemo le liphetho tsa lipatlisiso.
December 3, 2019Nchafatso ea mantlhaGoogle e netefalitse ntjhafatso e pharalletseng ea algorithm, e 'ngoe ea lintlafatso tse kholo ka ho fetisisa lilemong, tse amang liphetho tse fapaneng tsa lipatlisiso.
January 13, 2020Nchafatso ea mantlhaGoogle e lokolotse ntlafatso e pharaletseng ea algorithm e amang maemo a lipatlisiso.
January 22, 2020Featured Snippet DeduplicationGoogle e emisitse ho pheta-pheta maqephe a sebaka sa marang-rang maemong a hlahang ka har'a lethathamo le tloaelehileng la Leqephe la 1.
February 10, 2021Boemo ba PhasehoGoogle e hlahisitse Passage Ranking bakeng sa lipotso tsa puo ea Senyesemane United States, e shebane le litemana tse itseng.
April 8, 2021Tlhahiso ea Tlhahlobo ea LihlahisoaGoogle e kentse tšebetsong ntlafatso ea boemo ba algorithm ea ho batla e putsang maikutlo a tebileng a sehlahisoa mabapi le likakaretso tse nyane tsa litaba.
June 2, 2021Broad Core Algorithm UpdateGoogle Search Liason Danny Sullivan o phatlalalitse ntjhafatso e pharalletseng ea algorithm e amang maemo a fapaneng a maemo.
June 15, 2021Nchafatso ea Boiphihlelo ba LeqepheGoogle e netefalitse ho phatlalatsoa ha ntlafatso ea Boiphihlelo ba Leqephe, e shebaneng le matšoao a boiphihlelo ba basebelisi.
June 23, 2021Spam UpdateGoogle e phatlalalitse ntjhafatso ea algorithm e reretsoeng ho fokotsa litaba tsa spammy liphethong tsa lipatlisiso.
June 28, 2021Spam Update Karolo ea 2Karolo ea bobeli ea ntlafatso ea spam ea Google e reretsoeng ho ntlafatsa boleng ba lipatlisiso.
July 1, 2021Nchafatso ea mantlhaGoogle Search Liaison e phatlalalitse Ntlafatso ea Core ea Phupu 2021, e amang likarolo tse fapaneng tsa sephetho sa lipatlisiso.
July 12, 2021Nchafatso ea Core e PhethiloePhallo ea Phupu ea 2021 Core Update e phethetsoe ka katleho, e bakileng liphetoho tsa maemo.
July 26, 2021Google Link Spam Algorithm UpdateGoogle e qalisitse ntlafatso ea algorithm ho loants'a maqheka a spam le phello ea ona maemong.
November 3, 2021Google Spam UpdateGoogle e phatlalalitse tlhahiso ea spam e le karolo ea boiteko ba bona ba ho ntlafatsa boleng ba lipatlisiso.
November 17, 2021Broad Core UpdateGoogle Search Central e phatlalalitse ntjhafatso e pharalletseng e amang liphetho tse fapaneng tsa lipatlisiso.
November 30, 2021
Ntlafatso ea Patlo ea LehaeGoogle e phatlalalitse Nchafatso ea Patlo ea Lehae ea November 2021, e susumetsang maemo a lehae.
December 1, 2021Tlhahiso ea Tlhahlobo ea SehlahisoaGoogle e hlahisitse Nchafatso ea Tlhahlobo ea Sehlahisoa ea December 2021, e amang maqephe a puo ea Senyesemane ka maikutlo a sehlahisoa.
February 22, 2022Nchafatso ea Boiphihlelo ba LeqepheGoogle e phatlalalitse ntlafatso ea Boiphihlelo ba Leqephe, e totobatsang ts'ebetso ea leqephe la basebelisi.
March 23, 2022Tlhahiso ea Algorithm ea SehlahisoaGoogle e ntlafalitse boemo ba tlhahlobo ea lihlahisoa ho tsebahatsa maikutlo a boleng bo holimo, ho ntlafatsa sistimi ea tlhahlobo ea sehlahisoa.
E se eka 22, 2022Nchafatso ea mantlhaGoogle e lokolotse Nchafatso ea Mots'eanong 2022, e amang maemo a lipatlisiso le boiphihlelo ba basebelisi.
July 27, 2022Tlhahiso ea Tlhahlobo ea LihlahisoaGoogle e phatlalalitse Ntlafatso ea Litlhahlobo tsa Sehlahisoa ka Phupu 2022, e fanang ka tataiso bakeng sa litlhahlobo tsa boleng bo holimo.
August 25, 2022Tlhahisoleseding ea Litaba Tse MolemoGoogle e phatlalalitse Tlhahiso ea Litaba tse Thusang, e khothaletsang tlhahiso ea litaba e shebaneng le basebelisi.
September 12, 2022Ntlafatso ea Algorithm ea CoreGoogle e phatlalalitse ntjhafatso ea mantlha ea algorithm e amang lintlha tse fapaneng tsa boemo ba patlo.
September 20, 2022Tlhahlobo ea Algorithm ea Tlhahlobo ea LihlahisoaGoogle e netefalitse ho phatlalatsoa ha algorithm e ncha ea tlhahlobo ea sehlahisoa, ea ntlafatsa maemo a tlhahlobo ea lihlahisoa.
October 19, 2022Spam UpdateGoogle e phatlalalitse ntjhafatso ea spam e shebaneng le mekhoa ea litaba tsa spammy liphethong tsa lipatlisiso.
December 5, 2022Tlhahisoleseding ea Litaba Tse MolemoGoogle e hlahisitse Nchafatso e Thusang ea Litaba tsa Tšitoe 2022, e shebane le litaba tsa bohlokoa le tse rutang.
December 14, 2022Kopanya Spam UpdateGoogle e phatlalalitse Phatlalatso ea Ts'ebetso ea Ts'ebetso ea Ts'ebetso ea Ts'ebetso ea December 2022, e shebaneng le mekhoa ea li-spam le phello ea eona ho maemo.
February 21, 2023Tlhahiso ea Tlhahlobo ea LihlahisoaGoogle e hlahisitse Nchafatso ea Litlhahlobo tsa Sehlahisoa sa Pherekhong 2023, e ntlafatsa maemo le litataiso tsa tlhahlobo ea lihlahisoa.
March 15, 2023Nchafatso ea mantlhaGoogle e phatlalalitse ntjhafatso ea mantlha ea algorithm e amang maemo a patlo le bohlokoa ba eona.

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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