Martech Zone ke blog e entsoeng ke Douglas Karr 'me e tšehetsoa ke bafani ba rona. Bakeng sa lipotso mabapi le blog ena ka kopo iteanye le rona.
Blog bona bo amohela mefuta ea papatso ea chelete, tšehetso ea lichelete, kenyelletso e lefuoang kapa mefuta e meng ea matšeliso.
Blog bona bo etsa chelete likhokahano tsa eona tse ling.
Blog ena e latela melao ea ho bapatsa ka molomo. Re lumela botšepehing ba kamano, maikutlo le boitsebiso. Matšeliso a fumanoeng a ka susumetsa litaba tsa papatso, lihlooho kapa lipehelo tse entsoeng ho blog ena. Likahare tseo, sebaka sa papatso kapa poso se tla tsejoa ka ho hlaka e le litaba tse lefuoang kapa tse tšehelitsoeng.
Beng ba blog ena ba lefisoa ho fana ka maikutlo ka lihlahisoa, lits'ebeletso, libaka tsa marang-rang le lihlooho tse ling tse fapaneng. Leha beng ba blog ena ba fumana matšeliso bakeng sa melaetsa ea rona kapa lipapatso, re lula re fana ka maikutlo a rona a tšepahalang, liphetho, litumelo kapa boiphihlelo lihloohong tseo kapa lihlahisoa. Maikutlo le maikutlo a hlahisitsoeng ho blog ena ke a li-blogger feela. Kopo efe kapa efe ea sehlahisoa, lipalo-palo, qotsulo kapa boemeli bo bong mabapi le sehlahisoa kapa tšebeletso e lokela ho netefatsoa le moetsi, mofani kapa mokete o amehang.
Blog bona bo na le litaba tse ka hlahisang khohlano ea lithahasello. Litaba tsena li tla lula li khetholloa.
ka sena Martech Zone Puisano, re bua le Kate Bradley-Chernis, CEO ho Haufinyane (https://www.lately.ai). Kate o sebelitse le lihlahisoa tse kholo ka ho fetisisa lefats'eng ho nts'etsapele maano a litaba tse tsamaisang boitlamo le litholoana. Re buisana ka hore na bohlale ba maiketsetso bo thusa joang ho tsamaisa sephetho sa papatso ea litaba tsa mekhatlo. Haufinyane ke taolo ea litaba ea litaba tsa sechaba ea AI…
ka sena Martech Zone Puisano, re bua le Mark Schaefer. Mark ke motsoalle oa hlooho ea khomo, moeletsi, mongoli ea hloahloa, sebui, podcaster le moeletsi indastering ea papatso. Re tšohla buka ea hae e ncha ka ho fetesisa, Cumulative Advantage, e fetang ho bapatsa mme e bua ka kotloloho le lintlha tse susumetsang katleho khoebong le bophelong. Re phela lefatšeng…
ka sena Martech Zone Puisano, re bua le mothehi-'moho le CEO oa Casted, Lindsay Tjepkema. Lindsay o na le lilemo tse mashome a mabeli a bapatsa, ke podcaster ea khale, mme o bile le pono ea ho aha sethala sa ho holisa le ho metha boiteko ba hae ba ho bapatsa ka B2B ... ka hona a theha Casted! Ketsahalong ena, Lindsay o thusa bamameli ho utloisisa: * Hobaneng ha video…
Hoo e ka bang lilemo tse leshome, Marcus Sheridan o ntse a ruta melao-motheo ea buka ea hae ho bamameli ho pota lefatše. Empa pele e e-ba buka, pale ea Noka ea Noka (eo e neng e le motheo) e ne e hlahisoa libukeng tse ngata, lingoliloeng le likopanong bakeng sa mokhoa oa eona o ikhethang o ikhethang oa ho bapatsa le ho bapatsa kahare. Ho sena Martech Zone Puisano,…
ka sena Martech Zone Puisano, re bua le Pouyan Salehi, rakhoebo ea hloahloa 'me o nehetse lilemo tse leshome tse fetileng ho ntlafatsa le ho etsa ts'ebetso ea thekiso bakeng sa barekisi ba likhoebo tsa B2B le lihlopha tsa lekhetho. Re tšohla mekhoa ea mahlale e bōpileng thekiso ea B2B mme re lekola lintlha, tsebo le mahlale a tla tsamaisa thekiso…
ka sena Martech Zone Puisano, re bua le Michelle Elster, Mopresidente oa Rabin Research Company. Michelle ke setsebi sa mekhoa ea lipatlisiso tse ngata le tse nang le boiphihlelo tse nang le boiphihlelo bo pharaletseng machabeng mabapi le ho bapatsa, nts'etsopele ea lihlahisoa tse ncha le likhokahanyo tsa maano. Puisanong ena, re tšohla: * Hobaneng ha lik'hamphani li tsetela ho lipatlisiso tsa mmaraka? * Joang…
ka sena Martech Zone Puisano, re bua le Guy Bauer, mothehi le motsamaisi oa boqapi, le Hope Morley, ofisiri e ka sehloohong ea ts'ebetso ea Umault, lefapha la papatso la livideo. Re buisana ka katleho ea Umault ea ho nts'etsapele livideo bakeng sa likhoebo tse atlehileng indastering e nang le livideo tse kopaneng tsa khoebo. Umault e na le potefolio e ntle ea katleho le bareki…
ka sena Martech Zone Puisano, re bua le Jason Falls, sengoli sa Winfluence: Reframing Influencer Marketing To Ignite Your Brand (https://amzn.to/3sgnYcq). Jason o bua ka tšimoloho ea papatso e susumetsang ho latela mekhoa e metle ea kajeno e fanang ka liphetho tse phahameng bakeng sa lihlahisoa tse sebelisang maano a matla a ho bapatsa. Ntle le ho fumana le…
ka sena Martech Zone Puisano, re bua le John Vuong oa Patlo ea SEO ea Lehae, patlo e felletseng ea litšebeletso tsa manyolo, litaba le litaba tsa sechaba bakeng sa likhoebo tsa lehae. John o sebetsa le bareki machabeng mme katleho ea hae e ikhethile har'a baeletsi ba Local SEO: John o na le degree ea lichelete mme e ne e le adapter ea pele ea dijithale, a sebetsa ka setso…
ka sena Martech Zone Puisano, re bua le Jake Sorofman, Mopresidente oa MetaCX, pula-maliboho mokhoeng o mocha o ipapisitseng le sephetho sa ho laola bophelo ba bareki. MetaCX e thusa SaaS le lik'hamphani tsa lihlahisoa tsa dijithale ho fetola hore na ba rekisa joang, ba tsamaisa, ba nchafatsa le ho holisa ka boiphihlelo bo le bong bo hokahaneng ba dijithale bo kenyelletsang moreki maemong ohle. Bareki ba SaaS…