Ho nka nako e kae ho beha maemo liphethong tsa lipatlisiso tsa Google?

Ho nka nako e kae ho fumana maemo ho Google?

Nako le nako ha ke hlalosetsa bareki ba ka maemo, ke sebelisa papiso ea peiso ea sekepe moo Google e leng leoatle mme bahlolisani bohle ba hau ke liketsoana tse ling. Likepe tse ling li kholo ebile li betere, tse ling ke tsa khale ebile ha li na metsi. Ho sa le joalo, leoatle le lona lea sisinyeha… le lifefo (liphetoho tsa algorithm), maqhubu (batla botumo ba li-crests le li-trough), 'me ehlile botumo bo tsoelang pele ba litaba tsa hau.

Hangata ho na le linako tseo ke khethollang likheo tse re lumellang ho kena hantle le ho bokella ponahalo ea maemo a patlo ea tlhaho, empa hangata ho hloka nako ho bona se etsahalang indastering ea moreki, hore na ke bahlankana ba mofuta ofe ba ikitlaetsang, le hore na matla a bona a ho batla a anngoe joang ke liphetoho tsa algorithm le litaba tsa bophelo ba sebaka.

  • Ho ea ka Ahrefs, ke feela 5.7% ea maqephe a macha a kileng a fumana boemo ba liphetho tsa Top 10 ho Google pele selemo se fela.
  • Ho ea ka Ahrefs, ke feela 0.3% ea maqephe a macha a kileng a ba maemong a Liphetho tse 10 tse holimo ho Google nakong ea selemo bakeng sa lentsoe la sehlooho le nang le tlholisano.
  • Ho ea ka Ahrefs, ke 22% feela ea maqephe a maemong a Top 10 ho Google a phatlalalitsoeng pele ho selemo.

Le ha seo se utloahala se nyahamisa, ke ntoa eo u lokelang ho e latela. Khafetsa re qala bareki ba rona ka ho khetholla mantsoe a bohlokoa a lehae le a mohatla o molelele moo ho nang le ponahalo ea patlo mme mantsoe a bohlokoa a bontša sepheo se seng mabapi le ho reka. Re ka sekaseka tlholisano, ra tseba moo leqephe la bona le khothaletsoang (backlinked to), ra rala leqephe le betere le tlhaiso-leseling ea morao-rao le media (litšoantšo le video), ebe re etsa mosebetsi o motle oa ho e khothaletsa. Hafeela sebaka sa bareki ba rona se phetse hantle mabapi le Beng ba Liwebosaete, hangata re ba bona ba le maemong a holimo ho 10 nakong ea likhoeli tse 'maloa.

Mme ke eona manyolo a rona chate. Mantsoe ao a mohatla o molelele a shebaneng le sehlooho se bohareng ebe a thusa boemo ba sebaka sa marang-rang ho kopanya mantsoe a motlakase ka tlholisano. Re ntse re tsoela pele ho tsetela ho ntlafatsa maqephe a hajoale a seng a ntse a le maemong le ho eketsa maqephe a macha a koahelang lihlooho tse tla thusa. Ha nako e ntse e ea, re bona bareki ba rona ba nyoloha ka mantsoe a tlholisano, hangata ba fetang tlholisanong nakong ea selemo kapa tse peli. Ha ho bonolo ebile ha e theko e tlase, empa ho khutla ho tsetela hoa makatsa.

Mokhoa oa ho beha maemo kapele ho Google:

  1. Etsa bonnete ba hore u saete e potlakile, o sebelisa marang-rang a phano ea litaba, khatello ea litšoantšo, compression ea khoutu le caching.
  2. Etsa bonnete ba hore u saete e entsoe hantle, e baleha habonolo, hape e arabela ka boholo bo fapaneng ba skrini.
  3. Batlisisa mohatla oa lehae le o molelele mantswe tse sa hlolisaneng haholo 'me ho tla ba bonolo ho li beha maemong.
  4. Hlahisa litaba seo sea ikhetha, sea khahlisa ebile se felletse ka sehlooho seo u lekang ho se hohela.
  5. Add lits'oants'o, audio le video dikahare ho etsa hore leqephe le be matla le ho feta.
  6. Netefatsa hore leqephe la hau le na le likhoutu tse nepahetseng ka lihlooho tse nepahetseng, libalaka le tse ling Lintho tsa HTML.
  7. Netefatsa hore leqephe la hau le na le tlotla e kholo e tsamaellana le mantsoe a bohlokoa ao u a batlang.
  8. Etsa bonnete ba tlhaloso ea meta e tla bokella bohelehele mme e etse hore leqephe la hau le hlahelle ho ba bang Leqepheng la Liphetho tsa Enjine ea Patlo (SERP).
  9. Khothaletsa litaba tsa hau libakeng tsa marang-rang tse nang le kgokagantswe maqepheng a mang a maemo a lihlooho tse tšoanang.
  10. Bapatsa litaba tsa hau kahare liforamu tsa indasteri le ka imeile le litaba tsa sechaba. U kanna ua lakatsa ho bapatsa.
  11. Tsoela pele ho ntlafatsa dikahare tsa hau ho boloka pele ho tlholisano.

Ka lehlohonolo, li-algorithms tsa Google li fetohile ka potlako ho feta baeletsi ba "blackhat organic search" ba se nang… kahoo u se ke ua hira motho ea u romellang lengolo-tsoibila le u joetsang hore ba ka u fumana leqepheng la pele. Pele hlokomela hore ha ba na leseli la hore na ke mantsoe afe a bohlokoa ao u a tobileng, hore o se o ntse o le maemong a leqephe le le leng bakeng sa mabitso a nang le lebitso, tlholisano ea hau e kanna ea ba mang, kapa hore na o tla bontša joang ho khutla ho tsetelo. Hangata, lits'ebeletso tsena li tla senya bokhoni ba hau ba ho beha maemo a nako e telele ka ho tlola melao ea ts'ebeletso ea Google le ho fana ka domain ea hau. Ho lokisa sebaka sa kotlo ho thata haholo ho feta ho beha e ntle haholo!

Boemo bo botle bo hloka ntlafatso ea sebaka sa marang-rang, ho kenyeletsoa lebelo la maqephe, karabelo ea boholo bo boholo ba skrini, leruo la litaba, le bokhoni ba leqephe leo hore li ka arolelanoa habonolo le ho suptjoa ke libaka tse ling tse amehang. Ke motswako oa litšobotsi tse ling le tse ling tse sa sebetseng - eseng feela ho sebetsana le leano le le leng. Mona ke infographic e felletseng, Ho nka nako e kae ho fumana maemo ho Google?

Ho nka nako e kae ho beha maemo ho Google?

Lits'oants'o tsa: Sehlopha sa Webosaete

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