Mokhoa oa ho nolofalletsa ho latela Google Analytics UTM Tracking ho Salesforce Marketing Cloud

SFMC - Leru la Lipapatso: Lokisa Google Analytics bakeng sa ho Tracking ka ho Fetisisa ka Liparamente tsa UTM

Ka ho sa feleng, Salesforce Marketing Cloud (SFMC) ha e kopane le Google Analytics bakeng sa ho e sebelisa UTM tracking querystring variables ho sehokelo se seng le se seng. Litokomane tse mabapi le khokahano ea Google Analytics hangata li supa Ditlhahlobo tsa Google 360 ho kopanya… o kanna oa batla ho sheba sena haeba u hlile u batla ho isa analytics ea hau boemong bo latelang kaha e u lumella ho hokahanya tšebelisano ea sebaka sa bareki ho tsoa ho Analytics 360 litlalehong tsa hau tsa Marang-rang.

Bakeng sa kopanyo ea mantlha ea Google Analytics Campaign Tracking, leha ho le joalo, ho bonolo ho kenya e 'ngoe le e 'ngoe ea liparamente tsa hau tsa UTM ho sehokelo se seng le se seng se tsoang ho lengolo-tsoibila la Salesforce Marketing Cloud. Ha e le hantle ho na le lintlha tse 3:

  1. Litekanyetso tsa ho sala morao lihokelo tse pharalletseng tsa Akhaonto ho Setupo sa Akhaonto.
  2. Likarolo tse ling tsa Khokahano ho Sehahi sa Imeile seo u ka se khethang ho li-parameter tsa UTM.
  3. Lihokelo tsa pina li nolofalitsoe ho Wizate ea Romela Imeile.

Google Analytics Link Tracking ho SFMC Business Unit Level

Ke leka ho qoba mehato e meng ka nako ea ho romella hobane hang ha u etsa lets'olo, ha ho na ho khutla. Ho romela lets'olo la lengolo-tsoibila ebe u hopola hore ha u na ts'ebetso ea phutuho e nolofalitsoeng ke hlooho e bohloko, ka hona ke khothaletsa liparamente tsa mantlha tsa UTM hore li lateloe ka bo eona boemong ba ak'haonte ka har'a SFMC.

Ho etsa sena, molaoli oa ak'haonte ea hau o tla ea ho Setupo sa Akhaonto ea hau (khetho e kaholimo ho le letona tlas'a lebitso la hau la mosebelisi):

  • Tsamaea ho Seta > Tsamaiso > Tsamaiso ya Ditaba > Tsamaiso ya Parametha
  • Seo se bula leqephe la li-setting moo o ka hlophisang hau Sehokelo sa Web Analytics

sfmc google analytics web analytics sehokelo

Ka phoso, li-parameter li behiloe ka tsela e latelang bakeng sa ho latedisa matsholo ka hare:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%

Keletso ea ka ke ho ntlafatsa sena ho:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%&utm_campaign=SFMC&utm_source=%%ListName%%&utm_medium=Email&utm_content=%%EmailName_%%&utm_term=%%__AdditionalEmailAttribute1%%

TLHOKOMELISO: Re bone moo likhoele tsa ho fetola li fapana ho latela bareki. U ka lakatsa ho netefatsa likhoele tsa hau ka tšehetso ea Cloud Marketing. Mme, ehlile, o lokela ho romella lethathamong la 'nete la liteko mme o netefatse hore likhoutu tsa UTM li kentsoe.

Sena se eketsa tse latelang:

  • utm_letšolo e behiloe ho SFMC
  • utm_medium e behiloe ho Email
  • utm_mohloli e behiloe ka matla ho ea hau Lebitso la lenane
  • khotsofalo e behiloe ka matla ho ea hau Lebitso la Imeile
  • motsetse is ka boikhethelo seta u sebelisa tšobotsi e eketsehileng ea lengolo-tsoibila ho tsoa ho sehahi sa hau sa lengolo-tsoibila

Boloka litlhophiso tsa hau 'me parameter e tla eketsoa bakeng sa akhaonto eo.

Ho Nchafatsa Semelo sa Hao sa E-mail se Ekelitsoeng

Ke patile lintlha tsa boemo ba ak'haonte ho skrineng sena, empa ua bona hore joale nka khona ho fetola paramethara ea semelo sa lengolo-tsoibila ho seta. motsetse kgetho. Nka batla ho sebelisa sena bakeng sa likarolo tsa mantlha tsa lengolo-tsoibila la ka joalo ka upsell, cross-sell, retention, news, how-to, joalo-joalo.

lengolo-tsoibila sehahi utm nako e eketsehileng ea imeile tšobotsi

Track Links Ha Romella ka SFMC

Ka nako e sa lekanyetsoang, Track Clicks e ea sebetsa ha o romella SFMC mme ke khothaletsa hore le ka mohla u se ke oa tima khetho eo. Haeba u etsa joalo, ha e tlose mokhoa oa hau oa ho latela UTM feela, empa e tlosa lits'oants'o tsohle tsa ka hare tsa letšolo la ho romella ka har'a Cloud Cloud.

Track Clicks ho Salesforce Marketing Cloud

Ke eona… ho tloha joale ho ea pele neng kapa neng ha mangolo-tsoibila a romelloa ka ak'haonte eo, ho nepahetse Litlhahlobo tsa Google Analytics UTM Tracking querystring e kenyellelitsoe e le hore u ka bona liphetho tsa papatso ea hau ea lengolo-tsoibila ka har'a akhaonto ea hau ea Google Analytics.

Thuso ea Cloud ea Salesforce Marketing: Laola Litlhophiso

Haeba khamphani ea hau e hloka ho kengoa tšebetsong kapa ho thusoa ho kopanngoa le Salesforce Marketing Cloud (kapa lits'ebeletso tse ling tse amanang le Salesforce), ka kopo kopa thuso ka Highbridge. Tlhaloso: Ke molekane ho Highbridge.