Mokhoa oa ho hula tšusumetso, Blogger, kapa Sengoli

Mokhoa oa ho kenya tšusumetso, blogger kapa moqolotsi oa litaba

Nakong e fetileng, ke ngotse ka u SE KE UA kenya blogger. Saga e ntse e tsoela pele ha ke ntse ke fumana mesebetsi e mengata e sa itokisetsang ea likamano tsa sechaba e se nang leseli leo ke le hlokang ho bapatsa lihlahisoa kapa litšebeletso tsa bareki ba tsona.

Ho nkile nakoana ho fumana molumo o neng o lokela ho bontšoa. Ke fumane lengolo-tsoibila le tsoang ho setsebi sa leano la litaba tsa sechaba le Tlhahiso ea Supercool. Supercool ke lefapha la boqapi le sebetsanang le boqapi le tlhahiso ea livideo tsa inthanete, ho bapatsa ka vaerase, peo ea livideo, lipapatso tse kopaneng tsa litaba tsa sechaba, livideo tsa vaerase, boithabiso bo tsebahalang le li-webisodes. Ena ke lengolo tsoibila le makatsang!

mokhoa oa ho kenya blogger

Likarolo tsa Plog e kholo ea Blog

  1. Lebala e ne e le Personalized. Ka tloaelo ke amohela kobo e sehiloeng ebe o e beha. Ke hlakola mabala ao hanghang. Haeba o sa tsebe ho tseba hore na ke mang, hobaneng ke lokela ho u mamela?
  2. Lebala ka bokgabane mpolella leseli. Batho ba bangata ba PR ba khaola le ho maneha phatlalatso e qabolang 'meleng oa lengolo tsoibila.
  3. Lebala le fana ka 'na ka qotsa ho kena ka kotloloho ho poso ea ka ea blog!
  4. Sethala sena se kenyelletsa sehokelo sa pale ea 'nete (le moo nka supang le ho supa baeti ba ka).
  5. Lebala lea mpolella litsela tse fapaneng Nka sebelisa tlhaiso-leseling eo! Ke ka nako ena moo ke ileng ka seka meokho… ho fofonela. Nahana hore… ho boloka nako, Darci o ne a se a ntse a nahanne ka hore na nka nka bohato joang ka tlhaiso-leseling eo… mme a eketsa molaetsa ho ikopanya le eena haeba ke na le lipotso.
  6. Lebala le fana ka semelo sa ho setsebi le hore na hobaneng a le bohlokoa hoo a ka mo mamelang.
  7. Lebala le koaloa ka la Darci lebitso la 'nete, sehlooho le k'hamphani (e leng nna a sheba hodimo!)
  8. Lebala le na le file ea khetha ho tsoa! PR batho hangata ba romella li-imeile tse sehiloeng le ho li beha ka ntle ho Outlook - ka kotloloho tlolo ea molao oa CAN-SPAM.

Ena ke lengolo tsoibila le phethahetseng… Ke tla le lekanya e le B + e tiileng. Tlhahiso e nyane feela ea tlhaiso-leseling e tlolang ke nahana hore batho ba bangata ba PR ba ke ke ba tsotella - empa ho ka be ho bile monate ho utloa hore na hobaneng e ne e tla ba ea bohlokoa ho bamameli ba ka. Mantsoe a bonolo feela ho lengolo tsoibila joalo ka

ke hlokometse Martech Zone e kile ea bua ka livideo le litaba tsa sechaba nakong e fetileng, ka hona ke ne ke nahana hore sena se ka u khahla…

5 Comments

  1. 1

    Hi Douglas

    Thanks for sharing this – really interesting. As someone who sits on the PR fence, and as a blogger myself (although not important enough to get pitched!), it’s very helpful to see the sort of pitches that work. Great learning opportunity, so thank you!

    One thing I am surprised about though is point 5. I run a small but effective PR/Marketing team as my day job, and occasionally receive this sort of pitch (and rarely, make them as well).
    In the pitches I’ve made, I’ve never included the sort of information contained in point 5, because I assume that the people I’ve pitched can think of these things for themselves – and I don’t want to tell them how to do their jobs (equally I get a little annoyed when people do that to me).
    However, your post is making me rethink that position!

    I totally agree about personalisation though – so important especially considering the hyperconnected nature of the ‘modern’ communications function.

    So, thanks again!
    Neil

  2. 2

    Im taking the dissenting view here. What in the heck does political video and political social marketing have to do with you or the Marketing Tech blog? #1 its not “personalized” sure it has your name in it but who cant access that and have it auto import into the email (I think an ex employer of yours is good at that) #5 I agree with interacter completely about not putting that info in, you should know the best way to use the info for your audience but the link to a tweet is a nice idea. Basically just because most other PR pitches suck doesnt make this good, it just makes it less sucky than the others. This pitch would be better served going to someone in the political realm in my opinion.

    As an aside anyone who markets themselves as viral anything loses credibility with me (but probably gains search and eyeballs for using that term)

    • 3

      Politics and marketing are hand in hand, Chris. I would argue that it was marketing that landed Obama in office. His ‘campaign’ of hope and change was devoured by voters. His use of followers and influencers was pretty amazing, truly a grass roots movement. RE: #1, I kind of agree with you. My point was that Darci did actually come check us out before pitching… something most batch and blast PR firms do not do.

  3. 4

    Doug, how would you recommend someone create an opt-out link for an email when it is written for just one person (blogger or journalist) and sent to that one person and it’s not connected to a list in an email marketing platform?

    Most legit PR folks don’t send mass email pitches so I don’t know how an opt-out would be possible. Obviously, if a company subscribes you to its marketing emails (without your opt in), that’s a different story.

    • 5

      Hi Carri! Actually many of the legit PR folks do send mass emails. Most of the PR platforms allow you to select all your journalists and bloggers and then send. Some, like Meltwater (a sponsor) have Unsubscribe features on their platform but most of the others don’t. If you don’t have a business relationship, you really need a program that will log the opt-out. Outlook and Gmail just don’t cut it. I suppose one means would be to use a tool like Formstack and just have folks fill in a form (or a Google Form on an spreadsheet)… but that’s tough to keep track of.

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