Boikarabello: Ntlafatsa tšusumetso ea lipapatso tsa hau tsa litaba tsa sechaba

Lerato

Ha nako e ntse e tsamaea, barekisi ba qapile mekhoa e ikhethileng le e ncha ea ho hlahisa litsamaiso. Empa lipapatso tsa inthaneteng li ntse li na le boemo bo hlaheletseng 'marakeng. Boithuto ba Appssavvy, "Social Activity Index - Ho Lekanya Katleho ea Papatso ea Sechaba" e entsoe ka Mmesa 2011, e senola hore papatso e kopantsoeng le mesebetsi ea sechaba e hasantsoeng lipapaling tsa sechaba, ts'ebeliso le libaka tsa marang-rang li sebetsa hantle ka makhetlo a 11 ho feta patlo e lefuoang, hape habeli e sebetsang hantle joaloka media o ruileng.

Lipapatso tse tloaelehileng tsa inthanete, mecheng ea litaba tsa sechaba kapa kae kapa kae, ke lipapatso tsa mabokose kapa li-banner. Ha li ntse li sebetsa qalong, lipapatso tse joalo joale li hlahisa li-CPM tse tlase ebile li fokotsehile tšebetsong ka lilemo. Phuputso ea 2010 Harris Interactive e senola hore liperesente tse 43 tsa basebelisi ba inthanete ba hlokomoloha lipapatso tsa banner. Sena se bakoa ke taba ea hore basebelisi ba liwebosaete tsa marang-rang ba na le nako e nyane (le nako ea tlhokomelo) ho fana ka lipapatso, tseo ba li nkang e le tšitiso.

Lesebelisoa e leka ho netefatsa hore lipapatso tsa litaba tsa sechaba li fana ka ROI e phetseng hantle ka mokhoa o mocha oa lipapatso tsa inthanete.

Boikarabello bo tsoang ho Appssavvy ke sethala sa thekenoloji sa papatso se sebetsanang le mesebetsi se lumellang barekisi ho bula menyetla e mecha ea papatso ho fapana le ho reka feela sebaka lethathamong le seng le le teng.

Sethala sa Adtivity se netefatsa hore basebelisi ba lula ba amohela lipapatso tsa sona. E latela boits'oaro ba mosebelisi mme e fana ka papatso ha mosebelisi a nka khefu bohareng ba ketsahalo. E boetse e netefatsa hore papatso e hokahana le boiphihlelo ka kakaretso. Ka mantsoe a mang, e bonts'a lipapatso tse nepahetseng, e etsa bonnete ba hore lipapatso li amana le mosebetsi o ratehang oa mosebelisi, hape e leka ho se sitise mosebelisi.

Ntlafatsa katleho ea lipapatso tsa litaba tsa sechaba ka botaki | Martech Zone

Morekisi o fumana leseli la katleho ea lipapatso ka metric ea phutuho, Analytics le lipatlisiso tse fanoeng ke Adtivity.

Bakeng sa tlhaiso-leseling e batsi, litheko, kapa ho qala ho phatlalatsa lipapatso u sebelisa Adtivity, ka kopo etela:  http://appssavvy.com/#contact.

ba fane ka tlhaloso e le 'ngoe

  1. 1

    Ee. Lintho li lula li fetoha le SM 'me ho monate hore ebe u khona ho fumana malebela a thusang ho ntlafatsa phetoho le ho matlafatsa katleho ea SMA.

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