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Mokhoa oa ho eketsa Ponahalo ea Letšoao la Hao ho Facebook

Facebook ea mantlha EdgeRank algorithm ha e sa sebelisoa. Likarolo tsa bohlokoa tsa algorithm ea EdgeRank ea mantlha e ne e le:

  1. Affinity Score: Sena se ile sa etsa qeto ea hore na mosebelisi o hokahane haufi hakae le mohloli oa litaba, joalo ka motsoalle kapa leqephe.
  2. Edge Weight: Litšebelisano tse fapaneng (maikutlo, lintho tseo u li ratang, likabelo) li ne li lekanngoa ka tsela e fapaneng.
  3. Ho Senya ha Nako: Ha poso e tsofetse, ho na le monyetla o fokolang oa hore e ka hlaha ho News Feed.

Le hoja EdgeRank e ne e le algorithm ea pele e sebelisoang ke Facebook ho fumana hore na ke litaba life tse bontšitsoeng - le hore na li phahame hakae - ho News Feeds ea basebelisi, mokhoa oa sethaleng oa ho hlophisa le ho hlahisa litaba o bile teng haholo ho theosa le lilemo.

Algorithm ea hajoale ea Facebook e rarahane ho feta EdgeRank ea mantlha. E sebelisa ho ithuta ka mochini (ML) le ho nahana ka lintlha tse likete tse fapaneng. Lintlha tsena li kenyelletsa khetho ea motho ka mong, mofuta oa litaba (joalo ka livideo, litšoantšo, kapa mongolo), litšebelisano le basebelisi ba bang, le ho ba teng ka nako ha lipapatso. Le hoja melao-motheo ea likarolo tsena e ntse e sebetsa (joaloka bohlokoa ba ho kopanela le morao-rao), algorithm e se e le ea botho le e rarahaneng haholoanyane. E ikemiselitse ho bolela esale pele le ho beha lintho pele tseo basebelisi ba li fumanang li khahla ebile li le monate.

Sena se bolela ho tsoela pele ho ikamahanya le mekhoa ea ho ikamahanya le algorithm e tsoelang pele bakeng sa barekisi. Litaba tse khahlang tse amanang le bamameli, tse khothatsang likamano tse nang le morero, le ho utloisisa boitšoaro ba bamameli li bohlokoa bakeng sa ponahalo ho Facebook. Ntle le moo, lisebelisoa tsa papatso tsa Facebook le li-analytics li ka tlatselletsa maano ana a manyolo ho eketsa phihlello le boitlamo.

Ho utloisisa Algorithm ea Facebook

Bahoebi ba ka sebelisa li-algorithms tsa sethala ho ntlafatsa maano a papatso ea Facebook le ho ntlafatsa ponahalo ea lintlafatso tsa maqephe. Ho utloisisa le ho sebetsa ka li-algorithms tsena ke senotlolo sa ho matlafatsa boitlamo le ho fihlella.

Algorithm ea Facebook e etelletsa litaba pele ho latela lintlha tse fapaneng, ho kenyelletsa bohlokoa, boitlamo, le likhetho tsa basebelisi. E rata litaba tse hlahisang litšebelisano, joalo ka maikutlo, lintho tseo u li ratang, le likabelo. Sena se bolela hore barekisi ba hloka ho theha litaba tse khahlang le ho khothaletsa basebelisi ho sebelisana. Mona ke maano a ho eketsa boitlamo le ponahalo ho Facebook:

  1. Ho kopanela litaba: Kenya litaba tse amanang le bamameli ba hau. Sena se kenyelletsa ho sebelisa litšoantšo tsa boemo bo holimo, kopi e matla, le likarolo tse amanang le lipuisano joalo ka likhetho kapa lipotso ho khothaletsa maikutlo le likabelo.
  2. Khatiso e tsitsitseng: Ho romella khafetsa ho boloka leqephe la hau le sebetsa ebile le hohela, ho eketsa menyetla ea hore bamameli ba hau ba bone litaba tsa hau. Leha ho le joalo, ho bohlokoa ho leka-lekanya bongata le boleng.
  3. Ntlafatsa Litaba tsa Video: Lifitio, haholo-holo livideo tse phelang, li na le litekanyetso tse holimo tsa ho kopanela. Sebelisa mokhoa ona ho hapa tlhokomelo ea bamameli ba hau.
  4. Ntlafatsa Linako tsa Phatlalatso: Ngola ha bamameli ba hau ba le mafolofolo haholo. Ho sekaseka lintlha tsa leqephe la hau ho ka u thusa ho fumana linako tse ntle tsa ho ngola.
  5. Khothalletsa Litaba Tse Hlahetsoeng ke Basebelisi: Arolelana litaba tse entsoeng ke bamameli ba hau (UGC). Sena ha se fane feela ka litaba tsa 'nete empa se boetse se khothaletsa tšebelisano e eketsehileng ho tsoa sechabeng sa heno.
  6. Sebelisa Lipale tsa Facebook: Tsena li hlaha kaholimo ho liphepelo tsa basebelisi 'me ke tsela e ntle ea ho lula e bonahala.

Le ha tsena e le malebela a bohlokoa a ho eketsa boitlamo ho Facebook, u seke oa lebala ho khothaletsa leqephe la hau la Facebook ka sebaka sa hau sa marang-rang, ho saena lengolo-tsoibila, le li-mediums tse ling! Ha u e-na le balateli ba bangata, u tla ba le ponahalo e ntle haholoanyane.

Phatlalatso ea Facebook

Papatso ea Facebook ke sesebelisoa se matla sa ho eketsa ponahalo ntle le phihlello ea manyolo. E ka boela ea thusa ho qhomela lipuisano.

  1. Lipapatso tse lebisitsoeng: Sebelisa lintlha tse qaqileng tsa khetho ea Facebook ho fihlela bamameli ba hau ho latela palo ea batho, lithahasello, boitšoaro le tse ling.
  2. Matšolo a ho Retargeting: Sebelisa retargeting ho fihlela batho ba kileng ba sebelisana le litaba tsa hau kapa ba etela sebaka sa hau sa Marang-rang.
  3. Tlhahlobo ea A / B: A / B Lekola mefuta e fapaneng ea lipapatso, litšoantšo, le likopi ho bona hore na ke eng e khahlang bamameli ba hau hantle.
  4. Sebelisa Facebook Pixel: Kenya Pixel ea Facebook sebakeng sa hau sa marang-rang ho latela liphetoho le ho ntlafatsa lipapatso tsa hau bakeng sa ts'ebetso e ntle.
  5. Khothaletso ea Khothaletso: Phahamisa liphatlalatso tsa hau tse sebetsang hantle ho holisa phihlello ea tsona.
  6. Ntlafatso ea Lichelete: Sebelisa lisebelisoa tsa ntlafatso ea tekanyetso ea Facebook ho netefatsa hore tekanyetso ea hau e sebelisoa ka nepo ho fihlela lipheo tsa hau.

Hangata re reka lipapatso ho nts'etsapele lintlafatso tsa rona ha ntlafatso e le ntho e makatsang. U tla makala hore na chelete e nyane ea papatso e ka tsamaisang boitlamo bo bongata ho Facebook!

Lipalopalo tsa Facebook tsa 2023

Ho na le lipelaelo tse fokolang mabapi le puso e tsoelang pele ea Facebook mecheng ea litaba tsa sechaba.

facebook lipalo 2023
Source: Boemo

Ka ho utloisisa li-algorithms tsa Facebook le ho sebelisa maano a manyolo le papatso ea Facebook, barekisi ba ka ntlafatsa haholo ponahalo ea lintlafatso tsa maqephe a bona. E mabapi le ho theha litaba tse hohelang, tse bohlokoa le ho sebelisa lisebelisoa tse matla tsa papatso ho fihlela le ho hohela bamameli ba hau ka nepo.

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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