Rise of Social and Mobile Native Ads

Screen Shot 2013 12 16 ka 10.33.49 hoseng

Ka lebaka la ho tsebahala ha li-smartphone, batho ba bangata ba sebelisa lisebelisoa tsa bona tsa mehala ho lekola liakhaonto tsa bona tsa sechaba ho feta li-desktops tsa bona. Barekisi ba bohlale ba nka monyetla ka phetoho ena ka ho eketsa tšebeliso ea bona ho bapatseng ka mehala, le ho kopanya lipapatso tsa bona ka mokhoa o se nang sekoli liphelisong tsa bamameli ba bona le papatso ea lehae.

Ho la US selemong se fetileng, ho sebelisitsoe chelete e fetang $ 4.6 billion ho papatso ea litaba tsa sechaba, 35% ea eona e le lipapatso tsa matsoalloa a sechaba. Ho hakanngoa hore ka 2017, palo ena e tla nyolohela ho hoo e ka bang $ 11 billion, ka papatso ea lehae e nang le 58% ea tšebeliso ea chelete. Bokamosong bo haufinyane, li-agency tsa 66%, le 65% ea barekisi, ba re ba na le monyetla kapa ba ka sebelisa chelete e ngata papatsong ea lehae halofo ea bobeli ea selemo.

Ka 2014, barekisi le mekhatlo e tla fetola chelete ea bona ea lipapatso mecheng ea litaba. Boholo e tla ba chelete e ntseng e eketseha ho bapatsa ka mobile, media oa sechaba le papatso ea dijithale, ha cable, khaso, limakasine le likoranta tsa naha li tla bona ho fokotseha ho hoholo.

Phew, ke lintlha tse tebileng, eh? Ka lehlohonolo, LinkedIn e roba lipalo tsena le litebello ho ea fihla ponong e sebetsang ka tlase Ha o ntse o rala le ho fetola likhakanyo tsa lichelete tsa selemo, etsa bonnete ba hore o ela hloko likhakanyo le maqheka ana.

LinkedIn Graphic - Lipapatso tsa Matsoalloa a Naha

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