Highbridge sa tsoa saena ka Litekanyetso tsa lipatlisiso 'me joale re ntse re bapatsa karolo ea bona ea ho ba setho sa mona Martech Zone. Lebaka la mantlha ke hore ke ba bang ba ba seng bakae Lisebelisoa tsa SEO e shebaneng haholo le kameho ea sechaba le maemo joalo ka lintlha tse ling tsa setso tsa SEO.
Maqephe a web a behiloeng hantle ke Google a tšoana ka eng, 'me ke eng e a khethollang ho maqephe a maemo a tlase? Searchmetrics e hlahlobile li-URL tse 300,000 tse hlahang maemong a holimo a sephetho sa lipatlisiso bakeng sa boteng le boholo ba thepa e itseng. Liphetho li bonts'oa ho latela hore na thepa ena (lintlha) li hokahana joang le maemo a Google (sebelisa Sekhahla sa khokahano ea Spearman).
Tlaleho ena e felletseng ebile ha e emele data hampe (lebaka le kopano) joalo ka ha lik'hamphani tse ngata tse ntlafatsang tsa enjine ea patlo le litsebi li li etsa. Ntho ea bohlokoa eo re lokelang ho e nka ke tšusumetso ea mekhoa e tloaelehileng ea ho batla e kopantsoeng le ho arolelana sechaba…. Joooh!
ka sena Martech Zone Puisano, re bua le Kate Bradley-Chernis, CEO ho Haufinyane (https://www.lately.ai). Kate o sebelitse le lihlahisoa tse kholo ka ho fetisisa lefats'eng ho nts'etsapele maano a litaba tse tsamaisang boitlamo le litholoana. Re buisana ka hore na bohlale ba maiketsetso bo thusa joang ho tsamaisa sephetho sa papatso ea litaba tsa mekhatlo. Haufinyane ke taolo ea litaba ea litaba tsa sechaba ea AI…
ka sena Martech Zone Puisano, re bua le Mark Schaefer. Mark ke motsoalle oa hlooho ea khomo, moeletsi, mongoli ea hloahloa, sebui, podcaster le moeletsi indastering ea papatso. Re tšohla buka ea hae e ncha ka ho fetesisa, Cumulative Advantage, e fetang ho bapatsa mme e bua ka kotloloho le lintlha tse susumetsang katleho khoebong le bophelong. Re phela lefatšeng…
ka sena Martech Zone Puisano, re bua le mothehi-'moho le CEO oa Casted, Lindsay Tjepkema. Lindsay o na le lilemo tse mashome a mabeli a bapatsa, ke podcaster ea khale, mme o bile le pono ea ho aha sethala sa ho holisa le ho metha boiteko ba hae ba ho bapatsa ka B2B ... ka hona a theha Casted! Ketsahalong ena, Lindsay o thusa bamameli ho utloisisa: * Hobaneng ha video…
Hoo e ka bang lilemo tse leshome, Marcus Sheridan o ntse a ruta melao-motheo ea buka ea hae ho bamameli ho pota lefatše. Empa pele e e-ba buka, pale ea Noka ea Noka (eo e neng e le motheo) e ne e hlahisoa libukeng tse ngata, lingoliloeng le likopanong bakeng sa mokhoa oa eona o ikhethang o ikhethang oa ho bapatsa le ho bapatsa kahare. Ho sena Martech Zone Puisano,…
ka sena Martech Zone Puisano, re bua le Pouyan Salehi, rakhoebo ea hloahloa 'me o nehetse lilemo tse leshome tse fetileng ho ntlafatsa le ho etsa ts'ebetso ea thekiso bakeng sa barekisi ba likhoebo tsa B2B le lihlopha tsa lekhetho. Re tšohla mekhoa ea mahlale e bōpileng thekiso ea B2B mme re lekola lintlha, tsebo le mahlale a tla tsamaisa thekiso…
ka sena Martech Zone Puisano, re bua le Michelle Elster, Mopresidente oa Rabin Research Company. Michelle ke setsebi sa mekhoa ea lipatlisiso tse ngata le tse nang le boiphihlelo tse nang le boiphihlelo bo pharaletseng machabeng mabapi le ho bapatsa, nts'etsopele ea lihlahisoa tse ncha le likhokahanyo tsa maano. Puisanong ena, re tšohla: * Hobaneng ha lik'hamphani li tsetela ho lipatlisiso tsa mmaraka? * Joang…
ka sena Martech Zone Puisano, re bua le Guy Bauer, mothehi le motsamaisi oa boqapi, le Hope Morley, ofisiri e ka sehloohong ea ts'ebetso ea Umault, lefapha la papatso la livideo. Re buisana ka katleho ea Umault ea ho nts'etsapele livideo bakeng sa likhoebo tse atlehileng indastering e nang le livideo tse kopaneng tsa khoebo. Umault e na le potefolio e ntle ea katleho le bareki…
ka sena Martech Zone Puisano, re bua le Jason Falls, sengoli sa Winfluence: Reframing Influencer Marketing To Ignite Your Brand (https://amzn.to/3sgnYcq). Jason o bua ka tšimoloho ea papatso e susumetsang ho latela mekhoa e metle ea kajeno e fanang ka liphetho tse phahameng bakeng sa lihlahisoa tse sebelisang maano a matla a ho bapatsa. Ntle le ho fumana le…
ka sena Martech Zone Puisano, re bua le John Vuong oa Patlo ea SEO ea Lehae, patlo e felletseng ea litšebeletso tsa manyolo, litaba le litaba tsa sechaba bakeng sa likhoebo tsa lehae. John o sebetsa le bareki machabeng mme katleho ea hae e ikhethile har'a baeletsi ba Local SEO: John o na le degree ea lichelete mme e ne e le adapter ea pele ea dijithale, a sebetsa ka setso…
ka sena Martech Zone Puisano, re bua le Jake Sorofman, Mopresidente oa MetaCX, pula-maliboho mokhoeng o mocha o ipapisitseng le sephetho sa ho laola bophelo ba bareki. MetaCX e thusa SaaS le lik'hamphani tsa lihlahisoa tsa dijithale ho fetola hore na ba rekisa joang, ba tsamaisa, ba nchafatsa le ho holisa ka boiphihlelo bo le bong bo hokahaneng ba dijithale bo kenyelletsang moreki maemong ohle. Bareki ba SaaS…
Infographic e ntle. Lipontšo tsa sechaba le Bangoli ba Google le tsona ke lintlha tsa bohlokoa ka ho fetisisa tsa ho fumana maemo a matle ho SERP.