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Kissmetrics: Sibolla Matla a Boitšoaro Analytics Ka Actionable Insights

Likhoebo li tobane le liphephetso tsa ho fumana leseli le sebetsang ho tsoa ho data ea bona. Ka lehlakoreng le leng la ponahalo, lihlahisoa tse kang Google Analytics li fana ka moepa oa ho ithuta, tse hlokang ho etsoa ka mokhoa o pharaletseng le ho sefa ho etsa hore data e sebelisoe. Ka lehlakoreng le leng, li-analytics tsa sethala hangata li nolofatsa boitšoaro ba basebelisi, li fana ka metrics ea mantlha e haelloang ke ho senola mathata a ts'ebeliso ea bareki. Ke ka har'a lekhalo lena, sebaka se pakeng tsa ho rarahana le bonolo, moo Kissmetrics e hlahang e le tharollo e nepahetseng.

  • Litlhahlobo tsa Setso: Lisebelisoa tsa li-analytics joalo ka Google Analytics ha ho pelaelo hore li fana ka bokhoni bo matla. Leha ho le joalo, hangata ba fana ka mokhoa o makatsang oa ho ithuta. Basebelisi ba tlameha ho tsamaisa litlhophiso le li-filters tse ngata ho hlahisa lintlha tse hlakileng tse tsoang ho data. Mokhoa ona oa ho ithuta o ka ba boima bakeng sa likhoebo, oa ba siea ba phathahane ka data ntle le tsela e hlakileng ea ho fumana sephetho se ka etsahalang.
  • Platform Analytics: Ka lehlakoreng le leng, li-analytics tsa sethala hangata li fana ka pono e nolofalitsoeng ho feta tekano ea ts'ebetso ea mosebelisi. Leha ba ka fana ka metrics ea mantlha joalo ka chebo ea maqephe kapa litefiso tsa ho tobetsa, ba haelloa ke botebo bo hlokahalang ho utloisisa likaroloana tsa boitšoaro ba basebelisi. Litlaleho tsena tse nolofalitsoeng hangata li baka menyetla e fetotsoeng ea kholo, kaha ha li arabele lipotso tsa bohlokoa mabapi le palo ea bareki, ho sebelisana le lisebelisoa tse ngata, kapa mekhoa e ntseng e fetoha ea boitšoaro.

Kissmetrics

kena Kissmetrics, tharollo eo ka boqhetseke e koalang lekhalo pakeng tsa ho rarahana le ho nolofatsa ha li-analytics. Kissmetrics ke sethala se matla sa tlhahlobo ea boits'oaro se khonang ho beha tekano e phethahetseng lipakeng tsa matla le botsoalle ba basebelisi.

Kissmetrics e fana ka lisebelisoa tse hapileng likhau ho notlolla matla a temohisiso ea bareki. O ka lekola le ho sekaseka ts'ebeliso ea likarolo, basebelisi ba mafolofolo, maikutlo a maqephe, le tse ling. Lintlha tsena tse qaqileng mabapi le boitšoaro ba bareki li bohlokoa bakeng sa ho holisa kholo le ho netefatsa hore sehlahisoa kapa tšebeletso ea hau e lumellana le litlhoko tsa bareki.

Mona ke kamoo Kissmetrics e etsa mosebetsi ona:

  1. Litlhaloso tse akaretsang, tse nolofalitsoeng: Kissmetrics e fana ka leseli le tebileng mabapi le boitšoaro ba bareki ntle le basebelisi ba bangata. E latela ka hloko le ho tlaleha tšebelisano e 'ngoe le e' ngoe, e nolofalletsa likhoebo ho tebela maetong a basebelisi, ho utloisisa palo ea batho ba bohlokoa, le ho supa liteishene tse kenyang chelete.
  2. Mokhoa oa Mosebelisi: Ho fapana le li-analytics tsa setso, tseo hangata li shebaneng le lintlha tsa data, Kissmetrics e beha basebelisi ka pele. E theha lintlha tse felletseng tsa basebelisi tse kenyelletsang litšebelisano tsohle tsa bona, e fana ka pono e akaretsang ea boitlamo ba moreki e mong le e mong.
  3. Actionable Data ho tloha qalong: Kissmetrics e etselitsoe ho fana ka data e sebetsang hanghang. E felisa tlhoko ea ho itlhophisa ho hoholo ho etsa hore data e sebelisoe. Likhoebo li khona ho bona libaka tseo li lokelang ho li ntlafatsa le ho etsa liqeto tse nang le tsebo ntle le tieho.
  4. Phetoho e Matla: Ha boits'oaro ba bareki bo ntse bo fetoha, Kissmetrics e ikamahanya le maemo. E latela ka hloko liphetoho, e netefatsa hore likhoebo li lula li le ka pele ho mekhoa e tsoelang pele le ho etsa liqeto tse tsamaisoang ke data tse matlafatsang kholo.

Kissmetrics ha se sesebelisoa feela bakeng sa tech-savvy; ke motsoalle ea matla bakeng sa lihlopha tseo e seng tsa theknoloji, haholo-holo limmarakeng tse ntseng li hōla. E hlomella lihlopha tsena ka lintlha tsa bohlokoa tse bohlokoa molemong oa ho fumana batho ba tšoanelehang, ho fetolela liteko ho ba bareki ba tšepahalang, le ho fokotsa litheko.

le Kissmetrics, o khona ho fihlella lintlha tsa bohlokoa tsa hang-hang tse fanang ka motheo oa ho etsa liqeto ka tsebo. Litlhahiso tsena li u lumella ho fokotsa tsitsipano le ho eketsa liphetoho, ho etsa bonnete ba hore boiteko ba hau bo lula bo lumellana le lipakane tsa hau tsa kholo.

Kissmetrics e feta ho latela metrics ea mantlha. E u thusa ho latela, ho sekaseka le ho ntlafatsa likarolo tse ngata tsa bohlokoa, ho kenyeletsoa basebelisi ba matla, mehloli ea ho fumana, bareki ba kaholimo, le ts'ebeliso ea likarolo. Litlhahiso tsena li fana ka lintlha tse sebetsang ho ntlafatsa maano a hau le ho tsamaisa kholo.

  • Likarete tsa Dashboard tsa Kissmetrics Metrics
  • Kissmetrics Cross-Site Analytics
  • Kissmetrics Funnel Analytics

Ho theha mekhoa e sebetsang ea onboarding ho bohlokoa bakeng sa khoebo efe kapa efe. Kissmetrics e u thusa ho utolla libaka tsa ho theoha le tse khohlano ho phallo ea hau ea teko-to-paholo. Lintlha tsena tsa bohlokoa li u fa monyetla oa ho hlophisa hantle ts'ebetso ea hau ea ho kena, ho etsa bonnete ba hore basebelisi ba na le boiphihlelo bo sa feleng.

Ka Kissmetrics, u ka fumana likarabo hang hang hanghang. U ka sebelisa libilione tsa liketso tsa basebelisi ka har'a sehlahisoa sa hau, ho fumana lintlha tsa bohlokoa ka ho botsa lipotso le ho hlahloba ka botebo. Phihlello ena e u fa matla a ho etsa liqeto u ipapisitse le data ea 'nete ea basebelisi, e lebisang maqhekang a sebetsang haholoanyane.

Ho utloisisa lekeno la hau ke khubu ea kholo e tsitsitseng. Kissmetrics e u thusa ho fumana leseli le tebileng la bareki ho tsamaisa kholo ea khoebo. U ka bala boleng ba bareki ba bophelo bohle, ho latela litefiso tsa churn, ho lekola lipalo tsa bareki, le ho tseba lihlahisoa tse kenyang chelete. U hlometse ka tsebo ena, u ka etsa liqeto tsa leano tse tla eketsa katleho ea hau.

Likopano tsa Kissmetrics

Kissmetrics e na le likhokahano tse pharalletseng le li-platform tse fapaneng. Bokhoni bona ba ho kopanya bo e khetholla ho lisebelisoa tse se nang mekhoa e mengata e joalo. Ka Kissmetrics, likhoebo li ka hokahanya data ea tsona ka mokhoa o ts'oanang le li-platform tse fapaneng, ho kenyeletsoa Lisebelisoa, Zapier, Maximo, Hubspot, Thusa Scout, Callrail, CallTrackingMetrics, Live Chat, maraka, Ka botlalo, Fetola, Li-Mailchimp, Haufinyane, VWO, PayPal, Qualaroo, PayPlans, sebelisa a Sethala sa Tlhahlobo sa A/B, Tapstream, wufo, Wordpress, Shopify, UltraCart, Ringostat, 'me WooCommerce.

Lethathamo lena le pharalletseng la likhokahanyo le lumella likhoebo ho kopanya lintlha tsa tsona ho tsoa mehloling e fapaneng, ho fumana pono e felletseng ea ts'ebetso ea tsona, le ho etsa liqeto tse nang le tsebo. Ho fapana le lisebelisoa tse nang le likhokahano tse lekanyelitsoeng kapa tse se nang letho, Kissmetrics e matlafatsa likhoebo ho sebelisa matla a data ea bona ka ho e hokahanya ka mokhoa o se nang moeli le liforomo tseo ba itšetlehileng ka tsona, ho ntlafatsa bokhoni ba bona ba tlhahlobo ka kakaretso.

Kissmetrics Business Intelligence

Bakeng sa ba labalabelang tlhahlobo e tebileng, Kissmetrics e fana ka e tsoetseng pele BI bokgoni ba ho tlaleha. U ka hlahloba data e tala u sebelisa SQL lipotso, hlahisa li-export bakeng sa kopanyo ea data, sekaseka DAU ho WOW (Daily Active Users to Monthly Active Users) 'me u hlahlobe boitšoaro ba mosebedisi nakong ea metsotso ea ho ingolisa. Likarolo tsena tse tsoetseng pele li u fa matla a ho etsa tlhahlobo e rarahaneng ho lokisa maano a hau.

Kissmetrics ha se sesebelisoa feela; ke tharollo e pharaletseng e matlafatsang lihlopha tseo e seng tsa theknoloji limmarakeng tse ntseng li hōla. E ba hlomella ka lintlha tsa bohlokoa tsa ho fumana menyetla, ho fetolela liteko ho ba bareki, le ho fokotsa litefiso tsa churn. Ka Kissmetrics, leeto la hau la kholo le tataisoa ke liqeto tse tsamaisoang ke data le kutloisiso e tebileng ea boitšoaro ba bareki ba hau.

Kissmetrics e sebetsana le mefokolo ea analytics ea setso le tlaleho e bonolo haholo ea sethala. E matlafatsa likhoebo ho notlolla bokhoni bo felletseng ba data ea bona ka ho fana ka phihlello, ts'ebetso, le tsepamiso ea laser ho basebelisi. Ka Kissmetrics, ho utloisisa boitšoaro ba bareki ho fetoha leeto le se nang moeli ho ea kholo le botšepehi ba bareki. Kissmetrics e sebetsa hantle, e fetola lefatše la analytics.

Qala Teko ea Hau kapa U kope Demo ea Kissmetrics

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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