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Joang ho Optimize Your Landing Pages Ho Maximize Conversions

Mekhoa e mengata e metle e ka u thusa ho ntlafatsa liphetoho le ho ntlafatsa ts'ebetso eohle ea maqephe a hau a ho fihla. Mona ke mekhoa e meng ea bohlokoa e lokelang ho nahanoa:

  1. Likhetho tse Fokotsoeng: Tloaelo e tloaelehileng har'a maqephe a holimo a sebetsang hantle ke ho tlosa ho sesa, bohlasoa, le likhetho tse ling tse ka sitisang mosebelisi ho tsoa leqepheng lena. Ke ka lebaka leo lik'hamphani tse ngata li sebetsang sethala sa maqephe a ho lulisa ho aha le ho tsamaisa maqephe a bona a ho fihla ho fapana le ho a kenyelletsa ka kotloloho tsamaisong ea bona ea taolo ea litaba (jpeg).
  2. Ka ho Khetheha Channel: Ho shebisana hantle le ho lekanya litlamorao tsa matšolo a hau, maqephe a litulo a ikamahanya le mocha oo u o rekisetsang. Maqephe a ho lulisa bakeng sa patlo ea manyolo, mohlala, a kenyelletsa SEO mekhoa e metle. Likanale tse ling li thibela lienjineri tsa lipatlisiso ho supa leqephe.
  3. Khokahano ea Litlhahlobo: Karolo e 'ngoe le e' ngoe ea leqephe la ho fihla e lokela ho lekanyetsoa, ​​kahoo ho lekanya hore na ho lekantsoe likarolo tse kae tsa foromo, hore na motho o theotse leqephe kapa che, esita le ho sebelisa leihlo ho lekanya boitlamo ba bona ho bohlokoa bakeng sa ho sekaseka le ho ntlafatsa leqephe. Latela lintlha tsa bohlokoa joalo ka sekhahla sa phetoho, sekhahla sa ho tlokoma, nako leqepheng, le sekhahla sa ho tobetsa.
  4. Teko ea A/B: Etsa liteko tsa A/B ho bapisa likarolo tse fapaneng tsa leqephe la hau la ho fihla, joalo ka lihlooho, likonopo tsa CTA, meralo, kapa mebala. Lekola ntho e le 'ngoe ka nako ho tseba mefuta e fapaneng e sebetsang le ho etsa liqeto tse tsamaellanang le data ho ntlafatsa leqephe la hau.
  5. Melaetsa ea Chat: Hangata maqephe a lulang a fana ka monyetla oa ho susumelletsa moeti ho thusa ho khanna phetoho. Li-platform tse ling tsa meqoqo li tla fana ka tieho ha mosebelisi a kena leqepheng, ebe o itlhahisa ebe o botsa hore na ba hloka thuso. Tse ling lia hlaha ha mosebelisi a ikemiselitse ho tsoa leqepheng (le tsejoang e le tsoa sepheo).
  6. Sehlooho se hlakileng le se matla: Iqapetse sehlooho se khuts'oane le se hapang tlhokomelo se hlalosang ka ho hlaka boleng ba tlhahiso ea hau. Etsa hore e be e qobellang le e hohelang ho khothaletsa baeti ho lula leqepheng lena.
  7. Kopi e khuts'oane le e susumetsang: Boloka kopi ea hau e khuts'oane, u tsepamisitse maikutlo molemong oa sehlahisoa kapa litšebeletso tsa hau le tlhahiso ea boleng bo ikhethang (UVP). Sebelisa puo e susumetsang le ho totobatsa boleng boo baeti ba tla bo fumana ka ho nka khato.
  8. Pitso e matla ea ho nka khato (CTA): CTA ea hau e lokela ho ba e hlahelletseng, e khahlehang, 'me e bolele ka ho hlaka ketso e lakatsehang eo u batlang hore baeti ba e nke. Sebelisa mantsoe a mabapi le liketso a etsang hore batho ba ikutloe ba potlakile 'me a nolofalletse baeti ho utloisisa seo ba lokelang ho se etsa ka mor'a moo. Ka linako tse ling, kenyelletso ea pitso e 'ngoe ea ho nka khato e thusa haeba mosebelisi a ikutloa a le tlas'a khatello.
  9. Lipontšo tse nepahetseng le tse khahlisang: Kenyelletsa litšoantšo tsa boemo bo holimo le tse loketseng, joalo ka litšoantšo, livideo, kapa litšoantšo, tse tšehetsang molaetsa oa hau le ho hapa maikutlo a baeti. Lipono li lokela ho ntlafatsa boiphihlelo ba mosebelisi le ho matlafatsa tlhahiso ea hau ea boleng. Ho kenyelelitsoe konopo ea 'nete le element mebala e hohelang mosebedisi ho nka khato.
  10. Moralo oa Foromo o Nolofalitsoeng: Haeba leqephe la hau la ho fihla le na le foromo, e boloke e le bonolo 'me u botse feela lintlha tsa bohlokoa. Mefuta e telele le e rarahaneng e ka thibela baeti ho tlatsa phetoho. Sebelisa netefatso ea liforomo ho netefatsa hore data e kenngoa ka nepo.
  11. Moralo o Sebeletsang Mohala: Ho ntlafatsa maqephe a hau a ho fihla molemong oa karabelo ea mehala ho bohlokoa ka ts'ebeliso e ntseng e eketseha ea lisebelisoa tsa mehala. Netefatsa hore leqephe la hau le hlaha ka nepo ka boholo bo fapaneng ba skrineng 'me ho bonolo ho tsamaea ka lisebelisoa tsa mohala.
  12. Matshwao a Bopaki ba Setjhaba le Tshepo: Kenyelletsa bopaki, maikutlo, boithuto, kapa libeche tsa tšepo ho aha bots'epehi le ts'epo ho baeti ba hau. Bopaki ba sechaba bo ka thusa ho fokotsa matšoenyeho leha e le afe le ho khothalletsa baeti ho nka khato.

Joang Personalization Drive Drive Landing Page Conversions?

Ho iketsetsa motho ke mokhoa o matla o sebelisoang ho eketsa litekanyetso tsa ho fetola leqephe la ho lulisa ka ho loants'a litaba le boiphihlelo ba mosebelisi ho tsamaisana le litlhoko tse ikhethileng tsa baeti, likhetho le boitšoaro. Mona ke kamoo mokhoa oa ho iketsetsa motho o ka sebelisoang ka katleho:

  • Litaba tse Matla: Ho iketsetsa maqephe a ho lulisa ho kenyelletsa ho lokisa litaba ho ipapisitse le sebaka, palo ea batho, kapa mohloli oa mohloli. Ka ho hlahisa litaba tse amehang le tse lebisitsoeng, joalo ka litefiso tsa lehae kapa melaetsa e ikhethileng indastering, baeti ba na le monyetla oa ho hokahana le leqephe le ho nka khato eo ba e batlang.
  • Melaetsa e ikhethileng: Ho iketsetsa motho ho u lumella ho bua ka ho toba le moeti ka ho bua le eena ka mabitso kapa ho sebelisa puo e lumellanang le lithahasello tsa bona kapa lintlha tse bohloko. Boemo bona ba ho itlhophisa bo thusa ho theha boiphihlelo bo ikhethileng le bo hohelang, bo eketsang menyetla ea ho sokoloha.
  • Lisosa tsa Boitšoaro: Ho sekaseka boits'oaro ba baeti le ho sebelisa lintho tse susumetsang boitšoaro ho u thusa ho bonts'a litaba tse ikhethileng ho latela liketso tse itseng kapa maemo a boikopanyo. Ka mohlala, ha re re moeti o kile a sebelisana le lihlahisoa kapa maqephe a itseng. Boemong boo, o ka bonts'a litefiso kapa likhothaletso tse tsamaellanang le lithahasello tsa bona, ho eketsa bohlokoa le monyetla oa ho sokoloha.
  • Tebello e Thehiloeng ka Karolo: Ka ho arola bamameli ba hau ho latela maemo a fapaneng joalo ka motho oa moreki, palo ea batho, lintho tseo u li ratang, kapa nalane ea ho reka, o ka theha liphapano tsa maqephe a lulisa tse tsamaellanang le karolo ka 'ngoe. Sena se o lumella ho fana ka liphihlelo tse ikhethileng le tse lebisitsoeng ho uena, ho eketsa bohlokoa le boipiletso ba leqephe ho lihlopha tse ikhethileng.
  • Matšolo a ho Retargeting: Ho iketsetsa motho ho ka matlafatsoa ka matšolo a ho retargeting, moo o bonts'ang lipapatso tse lokiselitsoeng kapa maqephe a ho fihla ho baeti ba kileng ba sebelisana le sebaka sa hau sa Marang-rang kapa lihlahisoa tse itseng. Ka ho ba hopotsa ka lithahasello tsa bona tsa nakong e fetileng le ho fana ka limpho tse loketseng, u ka ba kopanya hape 'me ua khothaletsa ho sokoloha.
  • Liforomo tse bohlale le ho nka ketapele: Liforomo tsa motho ka mong li ka tlatsa masimo a itseng esale pele ka tlhahisoleseling e tsebahalang ka moeti, ho etsa hore ho be bonolo le ho feta hore ba tlatse foromo. Sena se fokotsa likhohlano, se boloka nako, 'me se eketsa monyetla oa ho tlatsa foromo, e leng se lebisang ho sekhahla se phahameng sa phetoho.
  • Litlhahiso tse ikhethileng: Sebelisa li-algorithms tse tsamaisoang ke data ho fana ka tlhahiso ea hau ka sehlahisoa kapa litaba tse hlahang leqepheng la hau la ho fihla. Ka ho fana ka tlhahiso ea lihlahisoa kapa litaba tse ipapisitseng le nalane ea moeti eo a e balileng kapa ea ho reka, o ka ntlafatsa boiphihlelo ba mosebelisi le ho ba tataisetsa ho linyehelo tse loketseng, ho matlafatsa liphetoho.
  • Bopaki ba Sechaba le Bopaki: Boikemisetso bo ka fetela ho kenyeletsang likarolo tsa bopaki ba sechaba, joalo ka bopaki kapa maikutlo, tse amanang ka kotloloho le palo ea batho ba etelang, sebaka, kapa indasteri. Sena se haha ​​tšepo le botšepehi, se eketsa menyetla ea ho sokoloha.

Ka ho sebelisa mekhoa ea ho iketsetsa motho ka mong, o theha boiphihlelo bo lokiselitsoeng le bo loketseng bakeng sa moeti e mong le e mong, o eketsa boitšebelisano, ts'epo, le litefiso tsa ho sokoloha maqepheng a hau a ho fihla.

Moqapi oa Leqephe la Landing

Sena infographic ho tloha Sebopeho sa sebopeho ke ea khale-empa e ntle, e tsamaeang har'a likarolo tsa leqephe le entsoeng hantle la ho fihla. U ka kenyelletsa lintlha tse kaholimo ho infographic ena ho hlahisa liphetoho tse ling!

moralo oa leqephe la ho lulisa infographic

Hopola, ho ntlafatsa leqephe la ho lulisa ke ts'ebetso e tsoelang pele. Tsoela pele ho hlahloba, ho sekaseka le ho ntlafatsa maqephe a hau a ho fihla ho netefatsa hore a sebetsa ka hohle kamoo a ka khonang le ho fana ka liphetho tse lakatsehang.

AI e Ama Leqephe la ho Lulisa Joang?

Bohlale ba maiketsetso e se e bapala karolo ea bohlokoa ho ntlafatso ea maqephe a lulang kajeno ka ho sebelisa li-algorithms tse tsoetseng pele le tlhahlobo ea data ho ntlafatsa litefiso tsa ho sokoloha le ho ntlafatsa ts'ebetso e akaretsang ea maqephe a lulang. Lilemong tse fetileng, ntlafatso ea maqephe a ho lulisa e ne e hloka lihora tsa ho sekaseka boitšoaro ba baeti ba hau, ho fana ka liteko tse ncha, le ho ntlafatsa sephetho. Ka ntlafatso ea maqephe a lulisa a tsamaisoang ke AI, boiteko bona bo felloa ke nako kapele. Mona ke kamoo AI e etsang tšusumetso kateng:

  • Ntlafatso e Ikemetseng: Lisebelisoa tse tsamaisoang ke AI li ka itlhahloba ka bo eona data ho tsoa litšebelisanong tsa baeti, ho kenyeletsoa litefiso tsa ho tobetsa, litefiso tsa bounce, le litefiso tsa ho sokoloha, ho tseba mekhoa le ho etsa likhothaletso tsa ntlafatso tse tsamaisoang ke data. Sena se thusa barekisi ho utloisisa hore na ke likarolo life tsa leqephe la ho lulisa tse sebetsang hantle le tse hlokang ntlafatso.
  • Motho: AI e thusa ho iketsetsa litaba tse matla maqepheng a lulang. Ka ho eketsa lintlha tsa baeti, li-algorithms tsa AI li ka hlophisa litaba, melaetsa, le litlhahiso ho tsamaisana le lithahasello tse ikhethileng tsa basebelisi, palo ea batho le boitšoaro. Mokhoa ona oa motho ka mong o eketsa bohlokoa, likamano, le monyetla oa ho sokoloha.
  • Thuso ea ho Ngola: Lisebelisoa tsa ho kopitsa tse tsamaisoang ke AI li ka hlahisa le ho ntlafatsa kopi ea leqephe la ho lulisa. Lisebelisoa tsena li sebelisa mokhoa oa ho sebetsana le puo ea tlhaho le mekhoa ea ho ithuta ka mochini ho sekaseka datha, ho utloisisa sepheo sa mosebelisi, le ho hlahisa kopi e susumetsang le e qobellang e lumellanang le batho bao ho buuoang ka bona.
  • Teko ea A/B le Teko ea Multivariate: Li-algorithms tsa AI li ka etsa liteko tsa A/B ka nepo le ho etsa liteko tse fapaneng ka ho iketsetsa mefuta e fapaneng ea likarolo tsa maqephe a lulisa, joalo ka lihlooho, lipono kapa li-CTA. Joale AI e ka sekaseka ts'ebetso ea liphapang tsena, ea supa likhokahano tse hapileng, 'me ea etsa liphetoho tsa nako ea nnete ho ntlafatsa liphetoho.
  • Litlhahlobo tsa ho lepa: Li-algorithms tsa AI li ka sekaseka data ea nalane le mekhoa ea boits'oaro ea basebelisi ho bolela esale pele liphetho le mekhoa ea nako e tlang. Sena se thusa barekisi ho etsa liqeto tse nang le tsebo mabapi le moralo oa maqephe a lulisa, sebopeho, le litaba, ho eketsa menyetla ea ho theha maqephe a fetolelang haholo.
  • Smart Traffic Distribution: Baetsi ba maqephe a ho lulisa ba nang le matla a AI ba ka tsamaisa sephethephethe ho mefuta e fapaneng ea leqephe la ho fihla ho ipapisitse le litšobotsi tsa moeti, boitšoaro kapa likhetho. Ka ho khetha ka matla phapang e ntle ka ho fetisisa ea leqephe la ho fihla bakeng sa moeti e mong le e mong, AI e ntlafatsa boiphihlelo ba mosebelisi mme e eketsa monyetla oa ho sokoloha.
  • Boiphihlelo ba mosebelisi (UX) Ntlafatso: Li-algorithms tsa AI li ka sekaseka boitšoaro ba basebelisi, litšebelisano, le maikutlo ho tseba mathata a ts'ebeliso le ho ntlafatsa boiphihlelo ba mosebelisi maqepheng a ho lulisa. Sena se kenyelletsa lebelo la ho kenya maqephe, karabelo ea mehala, le ho tsamaea ka mokhoa o hlakileng, ho netefatsa hore baeti ba na le boiphihlelo bo monate le bo monate.
  • Tsebo ea Ts'ebetso le Tsebiso: AI e khona ho beha leihlo le ho sekaseka metrics ea ts'ebetso ea leqephe la ho fihla. E ka tsebahatsa litloaelo, liphapang, le menyetla ea ntlafatso, e lumella barekisi ho etsa liqeto tse tsamaellanang le data le ho ntlafatsa maqephe a ho lulisa bakeng sa liphetho tse ntle.

Ka ho sebelisa AI ho ntlafatsa maqephe a ho lulisa, barekisi ba ka rua molemo tsebong e tsamaisoang ke data, liphihlelo tsa motho ka mong, tlhahlobo ea othomathiki, le litlhahlobo tse reriloeng esale pele. Sena se qetella se lebisitse ho litefiso tse ntlafetseng tsa ho sokoloha, ho eketseha ha tšebelisano ea bareki, le ts'ebetso e ntle ea letšolo ka kakaretso.

Haeba u sebelisa leqephe la hau la ho fihla ho khanna patlo ea lintho tse phelang, mona ke sengoloa se tsamaeang ka lintlha tsohle tsa bohlokoa tsa SEO le maqephe a lulang:

Malebela a SEO a Leqephe la ho Lulisa

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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