Infographics ea KhoeboPapatso ea mehala ea thekeng le ea Letlapa

Lisebelisoa tsa mobile: Hobaneng u aha, o lokela ho aha joang, le ho o khothaletsa joang

Re bone likhoebo li atleha ka lits'ebetso tsa mehala mme likhoebo tse ling li hlile li sokola. Ntho ea mantlha ea katleho e bile boleng kapa boithabiso boo sesebelisoa sa mohala se tlisitseng moetapele kapa moreki. Taba ea mantlha ho lits'ebetso tse ngata tse neng li sokola e ne e le boiphihlelo bo bobe ba mosebelisi, bo rekisoang haholo, bo nang le boleng bo fokolang haholo ho mosebelisi. Re boetse re hlokometse lits'ebetso tsa mohala tse tsoileng matsoho tse ntlafalitsoeng empa ha lia ka tsa amoheloa ka lebaka la boiteko bo fokolang ba papatso.

Nts'etsopele ea lits'ebetso tsa mehala e ntse e theoha theko ha lik'hamphani tse ngata li ntse li haha ​​​​meralo le sethala sa lisebelisoa tsa mehala. Seo se hlahisitse mathata a mangata indastering kaha joale motho e mong le e mong o ntse a hatisa lits'ebetso. Bothata ke hore ha hoa sebelisoa chelete e lekaneng litekong tsa mosebelisi, boiphihlelo ba mosebelisi le papatso…

E ntse e le khoebo e lokelang ho tsetela ho eona, u tlameha feela ho fumana balekane ba nepahetseng. Lisebelisoa tsa mehala li ka ntlafatsa botšepehi ba khoebo le ho holisa thekiso ea hau. E le mohlala, re thehile kopo e bonolo ea phetoho bakeng sa k'hamphani ea lik'hemik'hale e thusitseng bareki ba bona ho etsa lipalo tse nepahetseng tsa phetoho ntle le ho khutlela komporong ea bona. Mme, ehlile, sesebelisoa se ne se na le tšobotsi ea ho tobetsa-to-call e ba nolofalletsang ho letsetsa moreki oa rona bakeng sa thuso kapa ho etsa odara.

18% ea barekisi ba 500 ba holimo UK le ba fetang 50% ba US ba fa bareki app ea transaction. Ha halofo ea basebelisi ba mehala ba fetohela lits'ebetsong ho etsa liqeto tsa ho reka, li-brand li tlameha ho ipha nako ea ho ithuta litlhoko tsa bareki le ho theha liphihlelo tsa app tse khotsofatsang litlhoko tsa bareki ka kotloloho. Empa pele o qala app ea hau e kholo e latelang, ho na le lintlha tsa bohlokoa tseo u lokelang ho li hopola.

Lintlha tsa bohlokoa ho tsoa ho infographic ea morao-rao ea Usablenet:

  • Karolo e le 'ngoe ho tse tharo ea basebelisi ba lisebelisoa tsa mehala ba hlakola li-app hobane ba lahlehetsoe ke thahasello
  • 30% ea basebelisi ba lisebelisoa tsa mohala ba ka sebelisa sesebelisoa hape haeba ba fana ka theolelo
  • 2/3rds ea basebelisi ba mecha ea litaba ea mehala lefatšeng ka bophara e nka ponaletso e le ea bohlokoa haholo
  • 54% ea batho ba limilione lefatšeng ka bophara ba re boiphihlelo bo bobe ba mehala bo ka etsa hore ho be bonolo hore ba sebelise lihlahisoa tse ling tsa khoebo.

Bala haholoanyane mabapi le ho rala leano le nepahetseng la lisebelisoa tsa mehala ho Usablenet mahala Tataiso ea ho Mobile Apps.

Ke hobane'ng ha Mobile Apps?

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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