'Na le Marty re ne re le haufi le Mecha ea litaba tsa sechaba Chicago e ts'oeroeng ke batho ba hantle ho Edelman. Sehlooho e ne e le Transparency in Social Media mme li-panelists e ne e le Tom Chernaik, CEO oa Cmp, Michael Kiefer, GM ho BrandProtect, Rich Sharp, SVP ea Digital Health Group Edelman le Roula Amire, Motsamaisi ea Tsamaisang oa Ragan.com. Puisano e shebile ts'oaetso le kotsi e amanang le litaba tsa sechaba le hore na lik'hamphani li ka rala joang, tsa sireletsa le ho arabela litaba joang. E ne e le puisano e ntle ebile e le hore mefuta e meholoanyane e sebetsana le eona hona joale… Ke ts'epa hore likhoebo tse nyane le tse mahareng li tla qala ho hlokomela!
Babapatsi ba papatso ba hlahisa lisebelisoa tse tsoetseng pele tsa ho latellana ha bareki marang-rang, mekhatlo ea koporasi le lihlopha tsa lithahasello tsa bareki li phehella litekanyetso tse thata tsa lekunutu. Do Not Track, mokhatlo oa morao-rao oa ho khetha marang-rang ho la US o ntse o tsoela pele, ka libatli le lik'hamphani ka mokhoa o ts'oanang li hatelloa ho fana ka mahlale a bonolo a ho khetha ho boloka tlhaiso-leseling ea motho ka mong e le lekunutu. Ho na le mohlala ho Europe: European ePrivacy Directive ke molao o hlokang hore libaka tsa marang-rang li fumane tumello ho baeti ho li latela. Bona litaba tse haufi, hammoho le likotsi tse ka bang teng tsa lekhetho le litlamorao tse ling.
Infographic ena e lokollotsoe ke Bona. Ensighten Privacy ke tharollo ea lekunutu le ho latela melao e netefatsang hore pokello ea lintlha tsa bareki ea sebaka sa hau sa marang-rang e latela melaoana ea hau ea lekunutu hammoho le molao oa Amerika le oa machabeng ka ho lekola li-tag tsohle tsa sebaka sa hau sa marang-rang. Ensighten Privacy e etsa hore libaka tsa marang-rang li ikamahanye ka botlalo le lihlooho tsa sebatli tsa Do Not Track (DNT) le melaoana ea ho khetha ea Cookie ea UK, hape e o nolofalletse ho fa bareki mokhoa oa ho khetha kapa oa ho khetha ho kena sebakeng sa hau sa marang-rang.