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TurnTo: Litlhahlobo tsa Syndicate le Barekisi ba Lihlahisoa tsa Hau

Syndication ke tsela e atlehang haholo bakeng sa barekisi ba inthaneteng ho potlakisa ho eketsa molumo oa litekanyetso tsa sehlahisoa le litlhahlobo (litlhahlobo) tseo ba li bontšang. Brands, bao e leng bona ba pele ba ho bokella litaba tsa bohlokoa tse hlahisitsoeng ke mosebelisi (UGC), ba labalabela hore barekisi ba li hlahise libakeng tsa bona tsa eCommerce. Ka ho arolelana litlhahlobo tsa bona le balekane ba bona ba ho aba, lihlahisoa li ka thusa lihlahisoa ho hlahella le ho rekisa hantle, kaha meqolo e mengata ea tlhahlobo e netefalitsoe ho eketsa thekiso.

Ho fihlela joale, kopano e joalo e ne e khonahala feela ka koaloa marangrang. Bothata ke hore, mokhoa ona o hloka hore lihlahisoa ka bobeli li fane ka litlhahlobo le barekisi ba li amohelang ho sebelisa sethala se le seng mme ba be le tumellano ea semmuso ea ho fapanyetsana litaba. Ba sebelisang liforomo tse ling ba thibetsoe ho tsoa phapanyetsanong, mme lihlahisoa tsa inthanete li lefisoa litefiso tse boima ke mofani oa bona oa sethala bakeng sa phihlello ea marang-rang.

Mokhatlo oa TurnTo Networks Review Syndication

TurnTo Networks ke mofani oa tharollo ea lihlahisoa tsa bareki ba moloko o tlang bakeng sa barekisi ba phahameng le lihlahisoa. Ka lethathamo le ikhethang la lihlahisoa tse 'ne tse ncha:

  • Lintlha le Litlhahlobo
  • Q&A ea Sechaba
  • Litlhahlobo tse bonoang
  • Maikutlo a Checkout

TurnTo Syndication CPO

TurnTo e fana ka litaba tse nang le mosebetsi o fokolang, ho netefatsa bonnete, bophahamo ba phetoho, ntlafatso ea enjine ea patlo (SEO) le leseli la thekiso. Ho thusa bareki ho hlola phephetso ea indasteri ea nako e telele, TurnTo haufinyane e hlahisitse marang-rang a bulehileng. Open Syndication Syndication e eketsa ho arolelanoa ha litaba ka mokhoa o tsotehang, e nolofalletsa molumo o moholo oa ho lekola, le ho fokotsa "litefiso tsa phihlello" tse nyarosang tse lefisitsoeng ke marang-rang a koetsoeng ka moetlo.

le Open Syndication Syndication, mofuta o fe kapa o fe joale o ka fana ka litlhahlobo ho barekisi ka TurnTo's Customer Content Suite, ho sa tsotelehe sethala sa pokello le taolo eo ba e sebelisang. Ha ho kopanyo ea tekheniki e hlokahalang, 'me lihlahisoa li ka ba le litlatsetso tse kenyellelitsoeng marang-rang a TurnTo le ho bonts'oa libakeng tsa balekane ba eCommerce pele ho letsatsi kapa a mabeli.

Hlahloba Tlaleho ea Syndication

Barekisi ba sheba le ho laola litaba tse hokahaneng ho tsoa ka har'a dashboard ea TurnTo bakeng sa taolo e felletseng ea tekanyetso le leseli la ho tlaleha. TurnTo hape e fana ka API phihlello e le hore barekisi ba sebelisang liforomo tse ling - ka tloaelo mekhoa ea bohahi e hahiloeng hae - le bona ba ka una molemo ho tsoa kopanong ea tlhahlobo ea lihlahisoa ka lekhetlo la pele.

Marang-rang a koetsoeng a kopanetsoeng ha a utloisise. Ho tšoana le lebenkele la korosari le hira motho e mong ho theha lipontšo tsa bona tsa bofelo ba tsela, ke motho feela ea rekisang sebaka seo sa lishelefo ho likhamphani tsa soda ebe o kenya chelete. TurnTo's Open Review Syndication e hahiloe haufi le mofuta o fapaneng. Likahare ke tsa lihlahisoa - ba lokela ho tseba ho li arolelana ho thusa barekisi ba bona. Marang-rang ke a barekisi - ba lokela ho bonts'a litlhahlobo ho tsoa ho mofuta ofe kapa ofe o batlang ho o arolelana. Mosebetsi oa rona ke ho etsa hore ho be bonolo hore ba babeli ba sebetse 'moho. George Eberstadt, CEO oa TurnTo

CPO Commerce, e rekisang lisebelisoa tsa motlakase ho tsoa mefuteng eohle e meholo, e fetotse ho TurnTo's Open Review Syndication mme e bile le leruo le matla. Pejana, morekisi o ne a sebelisa marang-rang a koetsoeng, 'me hobane lihlahisoa le baetsi ba bangata bao lihlahisoa tsa bona tse rekisoang ke CPO li neng li se sethaleng sa marang-rang, ba ile ba fetoa ke kopano ea litlhahlobo tse ka bang teng, barekisi ba nyahamisang ba neng ba lakatsa ho nka karolo empa ba sa khone .

TurnTo Syndication CPO

Ka theknoloji ea TurnTo, CPO e imenne habeli ho feta palo ea lihlahisoa tseo ba fumaneng litaba tse kopaneng ho tsona ha e ntse e eketsa palo ea litlhahlobo tse bontšitsoeng ke ho feta karolo ea 250.

Ithute haholoanyane mabapi le TurnTo Open Review Syndication

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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Martech Zone e khona ho u fa litaba tsena ntle ho tefo hobane re etsa chelete sebakeng sa rona sa marang-rang ka lekeno la lipapatso, likhokahano tsa kopanelo le lithuso tsa lichelete. Re ka thabela ha o ka tlosa se thibelang lipapatso ha u ntse u sheba sebaka sa rona sa marang-rang.