4 Litšitiso ho Phethahatsong e Ikemetseng ea Ts'ebetso ea Papatso

liphephetso tsa papatso ka boiketsetso lia hloloa

Ha re ntse re rata ho ts'ehetsa batšehetsi le basebetsi-'moho le rona khoebong ea martech, re ntse re le barekisi mabapi le tharollo mabapi le litharollo tse ngata. Lebaka ha se seo re sa lumeleng hore lipalo tse ling li teng ho molemo ho feta e 'ngoe, ho hlile ho na le lik'hamphani tse ling tse hlahelletseng. Lebaka ke hore sethala se tlameha ho nepahala bakeng sa k'hamphani ee sebelisang le ho e sebelisa.

Li-platform tsa Marketing Automation li sehlopheng sena ka botlalo. Tse ling li shebana le ho rekisa, tse ling ho tsa ho bapatsa. Tse ling li shebana le thekiso ea B2B, tse ling thekisong ea B2C. Ba bang ba na le likhokahanyo tse ikhethang, ba bang ba leka ho e etsa kaofela ka tlung. Ha ho na sethala sa boiketsetso sa boholo bo le bong. Tse ling li hloka lisebelisoa tse matla tsa ho kenya tšebetsong, tse ling li na le matšolo a ho aha esale pele a loketseng ho a phetha. Likhamphani tse batlang ho iketsetsa boiteko ba tsona ba ho bapatsa li hloka ho sekaseka lisebelisoa tsa bona, tatellano ea nako le leano pele Kamehla o batla tharollo ea boiketsetso.

Likhamphani tse ka bang 58% li ntse li lokela ho amohela mechini e ikemetseng, ho latela Thuto ea 2015 ea Ascend2. Kahoo ekaba ke khaello ea bajete, lithibelo tsa nako kapa lits'ebetso tsa ho saena kahare tse thibelang khoebo ea hau ho oela, infographic ena e tla u thusa ho hlola mathata a ho amohela boiketsetso ka har'a khoebo ea hau. Ross Barnard, dotmailer

Dotmailer e kopantse tšoaetso ena ka litšitiso tse hlano tse tloaelehileng ho katleho ea ts'ebetso ea ho bapatsa:

  1. Time - Ho ka ba thata ho roba tloaelo mme o iphe nako ea ho sekaseka leano la hau.
  2. Resources - Hangata barekisi ha ba na tse lekaneng matsoho ho inehela ho batlisisa mekhoa e meng ea tharollo.
  3. Mehato ea ka hare - Liphetoho tse nyane li ka nka nako e telele ho li kenya tšebetsong k'hamphaning e thata haholo.
  4. Budget - Moetsi oa liqeto ea sa tsebeng theknoloji e ka etsa hore ho be thata ho 'maraka ho bonts'a hore na hobaneng projeke ea papatso ea software e le ntho ea mantlha. Hape, li kanna tsa se khone ho kenya tšebetsong, ho koetlisa, ho hlokomela le ho kopanya litšenyehelo hammoho le laesense ea sethala.
  5. Mekhoa ea Lefa - Lits'ebetso tse ngata tsa clunky tse bileng khoebong ka lilemo li ka liehisa tsoelo-pele ka boiketsetso ba ho bapatsa.

Litebello tsa Papatso ea Ts'ebetso ea Infographic

ba fane ka tlhaloso e le 'ngoe

  1. 1

    Lumela Douglas,
    Sengoloa se setle haholo! e hlalositse litšitiso ka bobeli le melemo ea boiketsetso ba ho bapatsa. Ha e le hantle ke tšenolo ho baetsi ba liqeto ba bangata bao e seng tech savvy. Ke leboha ho arolelana.

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