Liphephetso tsa ho Iketsisa tsa Barekisi, Barekisi le li-CEO (Keletso + ea Ditaba)

Liphephetso tsa ho Iketsisa tsa Barekisi, Barekisi le li-CEO

Marketing Automation esale e sebelisoa ke likhoebo tse kholo ho tloha ha e qala ho phela. Ketsahalo ena e ile ea tšoaea theknoloji ea ho bapatsa ka mekhoa e mengata. Litharollo tsa pele li ne li le matla (haholo-holo li ntse li le joalo), li ruile haholo, 'me ka hona li rarahane ebile li theko e boima. Tsena tsohle li entse hore ho be thata ho lik'hamphani tse nyane ho kenya tšebetsong mechini e ikemetseng. Le ha khoebo e nyane e ka khona ho lefella software ea ho bapatsa ba na le bothata ba ho fumana boleng ba 'nete ho eona.

Tloaelo ena e ile ea nkhathatsa hobane likhoebo tse nyane tse nang le lisebelisoa tse fokolang li ka una molemo ka ho sebelisa mechini e ikemetseng. Ho sebelisa mechine e ikemetseng ho ka eketsa tlhahiso mme ka hona ho etsa chelete ka bongata. Ka bomalimabe, litharollo tsa hajoale ha lia etsetsoa likhoebo tse nyane.

Kahoo, joalo ka morekisi ho khamphani ea SaaS ea ho bapatsa ka lengolo-tsoibila, ke ile ka utloa eka ke mosebetsi oa ka ho tseba lintho tseo barekisi ba thatafalloang ke ho li tseba. Ke entse joalo ka ho lekola litsebi tse fetang 130 tse sebetsang khoebong.

Empa ke ne ke utloa eka ha ea lekana. Ke ne ke batla ho arolelana temohisiso le tlhaiso-leseling ena kaofela kahoo ke entse file sengoloa sa roundup mme a ngola e Tlaleho ea maqephe a 55 e mahlo-mafubelu e tletse lintlha ho arolelana seo ke se fumaneng le lefats'e. Sengoliloeng sena se totobatsa tse ling tsa bohlokoa tse fumanoeng le tlhaiso-leseling ea tlaleho. Hape, ke nkile letsoho likeletso tse ntle ka ho fetisisa tsa ho bapatsa tse fanoeng ke litsebi nakong ea lipatlisiso tsa ka.

Khoasolla Tlaleho e Felletseng

Liphephetso tsa Khoebo ea Phephetso ea Tlaleho ka kakaretso

Ha re bue hanyane ka kabo ea boholo ba likhamphani, maemo a ba arabelitsoeng le liindasteri tseo ba sebetsang ho tsona. Sena se tla beha litaba tsohle tse tlang maemong.

  • Boholo ba Khamphani - Phuputsong ea ka, 90% ea ba arabelitsoeng ba tsoa lik'hamphaning tse nang le basebetsi ba 50 kapa ka tlase. Sena se bolela hore likhoebo tse nyane le tse nyane li emetsoe haholo. Ha re e senye hanyane. Ba fetang halofo ba ba arabelitsoeng (57%) ba sebetsa lik'hamphaning tse nang le basebetsi ba 2-10. Karolo ea bohlano (20%) ea likarabo e tsoa likhamphaning tse nang le basebetsi ba 11-50. Litlhahiso tse 17 (13%) li tsoa ho li-solopreneurs.
  • Likhetho - Litlhahiso tse ngata (38%) li tsoa ho litsebi tse sebetsang maemong a Kholo joalo ka Papatso le Thekiso. 31% ea ba arabelitsoeng phuputsong ea rona ke beng ba likhoebo. Kotara ea bankakarolo (25%) ke li-CEO. Lihlopha tsena tse tharo li nka 94% ea litlhahiso.
  • Liindasteri - Kabo ea liindasteri har'a ba arabelitsoeng e its'etlehile ho Mmaraka, ka 47%. Sena e ne e le ka boomo ha re ntse re bokella data e le hore hoo e ka bang halofo ea ba arabelitsoeng e tla tsoa indastering ea papatso. Indasteri ea Nts'etsopele ea Software e bile ea bobeli phuputsong, ka 25% ea litlhahiso tse tsoang indastering ena.

Lintlha tsena kaofela tse monate li monate, empa u tlil'o tla mona ho bala ka mathata a ho itsamaisa, na ha ho joalo? Kahoo a re e fihlele!

Liphephetso tse ka Sehloohong tsa Papatso

Liphephetso tsa Khoebo ea Boits'oaro

Phuputsong ea rona, 85% ea ba arabelitsoeng ba sebelisa mofuta o mong oa boiketsetso ba ho bapatsa.

  • Phephetso e atileng ka ho fetesisa eo batho ba tobanang le eona ka ho iketsa mebaraka ke ho etsa li-automation tsa boleng, ka 16% ea ba arabelitsoeng ba e bua
  • Ho ipapisitsoe le tlhaiso-leseling eo re nang le eona, likhokahano (14%) ke bothata bo bong bo boholo boo basebelisi ba tobanang le bona ka theknoloji ea boiketsetso.
  • Iketsetse ea ho bapatsa e hloka litaba tse ngata. Ha ho makatse hore ebe ho hlahisa litaba ho bile sebakeng sa boraro, ka 10%.
  • Ho kenya letsoho (8%) ke phephetso e 'ngoe e kholo mme e amana haufi le litaba. Automation e hloka boleng ba boleng bo holimo ho tsamaisa boitlamo.
  • Karolo, taolo ea data le ntlafatso li boletsoe ke 6% ea bankakarolo joalo ka phephetso ea boiketsetso ea ho bapatsa.
  • Ho fumana lisebelisoa (5%), tlhahiso ea motho ka mong (5%), lintlha tsa pele (5%), li-analytics (4%), ho tlaleha (3%), le ho fana ka (1%) kaofela li boletsoe e le phephetso ke litsebi tse ling tse entsoeng lipatlisiso .

Ha re hlaha, re tlo sheba hore na liqholotso tsena li fapana joang lipakeng tsa mekhahlelo e 'meli ea kholo: Kholo (Marketing & Sales) le CEO.

Liphephetso tsa Khoebo tsa Boits'oaro tsa Batho ba maemong a Kholo

Liphephetso tsa Khoebo tsa Boits'oaro tsa Batho ba maemong a Kholo

  • Qholotso e boletsoeng khafetsa le litsebi tsa thekiso li na le li-automation (29%), ka thoko e phahameng
  • Likopanyo ke phephetso e 'ngoe e kholo ho litsebi maemong a kholo tse tobaneng le ho iketsa ha papatso, ka 21% ea ba arabelitsoeng ba e supa.
  • Ho theha litaba ho bile sebakeng sa boraro ka 17% ea litsebi tsa kholo e buang ka eona.
  • Karolo e tlisitsoe ke 13% ea ba arabelitsoeng maemong a kholo.
  • Tsamaiso ea data le lintlha tsa pele li bontšitsoe e le liphephetso ke 10% ea bankakarolo.
  • Liphephetso tse ling tse sa buuoang khafetsa li kenyelletsa: ho iketsetsa motho ka mong (6%), ho ntlafatsa (6%), boitlamo (4%), ho fumana lisebelisoa (4%), analytics (4%), le ho tlaleha (2%).

Liphephetso tsa Khoebo tsa Boits'oaro ba li-CEO

Liphephetso tsa Khoebo tsa Boits'oaro ba li-CEO

  • Ho rarahana ha boiketsetso ba ho bapatsa ke phephetso ea pele ho li-CEO, ka 21% ea bankakarolo ba maemo ana ba e tlisa
  • Lik'hamphaning tse nyane le tse nyane hangata ke CEO e etsang qeto ea hore na k'hamphani e sebelisa software efe. Kahoo, ha ho makatse hore likhokahano (17%) le lisebelisoa tsa ho fumana (14%) ke liphephetso tsa bohlokoa ho bona.
  • Ho kenya letsoho ho tsamaiseng melaetsa e ikemetseng ea ho bapatsa ho ile ha suptjoa e le phephetso ke 14% ea li-CEO.
  • Ho theha li-automation (10%) ho boletsoe ka tlase haholo ke li-CEO ho feta litsebi tsa kholo le beng ba likhoebo. Lebaka la sena ke hore li-CEO tse ngata ha li sebetsane le ho theha li-automation.
  • Tsamaiso ea data le ntlafatso ka bobeli li tlisitsoe ke 10% ea ba arabelitsoeng mesebetsing ea CEO.
  • Tse ling tsa liqholotso tse sa buuoang khafetsa tsa li-CEO li theha litaba, boits'oaro, karohano, litlaleho le litlhahlobo, e 'ngoe le e' ngoe ea tsona e hlahile ho 7% ea likarabo.

Keletso ea Ts'ebetso ea Papatso e tsoang ho Litsebi le Bahlohlelletsi

Joalokaha ke boletse re boetse re botsa basebelisi ba mebaraka

“U ka re'ng ho motho ea sa tsoa qala ka ho bapatsa ka boiketsetso? O lokela ho ela hloko eng? ”.

Ke khethile tse ling tsa likarabo tse ntlehali, o ka bala litlatsetso tsohle ho potoloha ena.

SaaS guru le Mothehi oa SaaS Mantra, Sampath S o re ha ho tluoa ho ba qalang ba itšebetsang ba lokela ho tsepamisa maikutlo ho:

Mantsoe a SaaS Mantra, Sampath S

Ryan Bonnici, CMO oa G2Crowd le eena o arolelane malebela a makatsang ao barekisi ba lokelang ho a ela hloko qalong:

Ryan Bonnici, CMO oa G2Crowd

Mothehi oa Ghacklabs, Luke Fitzpatrick o totobatsa bohlokoa ba ho ama batho molemong oa ho bapatsa:

LITABA TSE LING

Nix Eniego, Hlooho ea Papatso ho Sprout Solutions o eletsa ba qalang ho bapatsa ka mokhoa oa ho bapatsa ho tsepamisa mohopolo litholoana tse tlase tse leketlileng le ho nts'etsapele moralo oa kakaretso pele ba itihela nitty-gritty.

Nix Eniego, Hlooho ea Papatso ho Sprout Solutions

Ho e phuthela

Ha re pheteng mathata a mantlha. Ha ho tluoa ho basebelisi ba boiketsetso maemong a kholo liphephetso tsa bona tse kholo ke:

  • Ho theha li-automation
  • Litšebelisano
  • Ho theha litaba

Ka lehlakoreng le leng, li-CEO tse sebetsang le mebaraka li fumana ho le thata ho:

  • Bothata
  • Litšebelisano
  • Ho fumana lisebelisoa

Khoasolla Tlaleho e Felletseng

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