5 Litekanyo tsa Ts'ebetso e Ntle ea Ts'ebetso

katleho ea ho bapatsa

Bakeng sa lilemo tse fetang leshome, re bone Ts'ebetso ea Ts'ebetso e thusa ho lekola le ho etsa maano a thekiso ka nako ea nnete mekhatlong. Ha Motlatsi oa Mopresidente a ntse a sebetsa ka maano a nako e telele le kholo, ts'ebetso ea thekiso e ne e le bohlale haholo mme e fana ka boetapele le koetliso ea letsatsi le letsatsi ho boloka bolo e tsamaea. Ke phapang lipakeng tsa mokoetlisi oa hlooho le mokoetlisi ea khopisang.

Ts'ebetso ea Papatso ke eng?

Ha ho fihla maano a papatso ea omnichannel le mechini e ikemetseng, re bone katleho indastering ka taolo ea ts'ebetso ea papatso. Lefapha la papatso le tlatsa lisebelisoa tsa mahlale, le sebetsa ho ntlafatseng le tlhahiso ea litaba, matšolo le matsapa a mang. Joalokaha Nadim Hossein oa BrightFunnel o ngotse selemo se fetileng:

Ha ho bapatsa ho ja makhetlo a mangata a thekiso, mahlale ana a bohareng. Mme hona ho bolela hore ts'ebetso ea ho bapatsa e fetoha karolo ea leano le ntseng le eketseha - ho iphetola mateanong a mebaraka Analytics le maano a ho etsa liqeto le ho hlahisa chelete.

David Crane le sehlopha ho Integrate ba kopantse infographic ena e monate, Papadi ya Tsebo ya Tshebetso ya Papatso, litekanyetsong tse 5 tsa bohlokoa tse netefatsang ts'ebetso ea ho bapatsa ka bokhabane.

Ke Eng e Etsang Hore Ts'ebetso ea Papatso e Atlehe?

  1. Tsamaiso ea Khoebo - Ts'ebetso ea Papatso e tlameha ho sebelisana haufi-ufi le lihlopha tsohle tse haufi ho etsa bonnete ba ho laola lisebelisoa le theknoloji e nolofalletsang ho hokahana ha thekiso le papatso. Ke 24% feela ea barekisi ba reng ho na le tšebelisano 'moho lipakeng tsa ho bapatsa le ho rekisa.
  2. Khokahano ea Sisteme - Ts'ebetso ea Papatso e netefatsa litsamaiso tsohle le lisebelisoa tse amehang li tla ntlafatsa puisano ea bareki. Ke tla eketsa hore sepheo e lokela ho ba pono e le 'ngoe ea moreki ea arolelanoeng hohle. Ke likhamphani tse 33% feela tse sebelisang #CRM le Marketing #Automation tse bolelang hore tse peli li kopantsoe hantle.
  3. Boleng ba data - Ts'ebetso ea Papatso e tlameha ho ba mafolofolo katamelong ea eona ea bohloeki ba data le ts'ebeliso ea mokhatlo ka bophara. 25% ea database ea B2B Marketing ha ea nepahala mme 60% ea lik'hamphani li na le lintlha tse sa tšepahaleng.
  4. Lebisa Velocity - Ts'ebetso ea Papatso e lefisitsoe lihlopha tsa barekisi ba hlometseng ka tlhaiso-leseling e hlokahalang ho sebeletsa litebello hanghang. 30 ho ea ho 50% ea thekiso e ea ho morekisi ea arabang pele.
  5. Tekanyo le li-Analytics - Ha bokhoni ba mahlale a ho bapatsa bo ntse bo hola, lintlha tse ngata li tla isoa mokhatlong o hlophisitsoeng. Sena se tla hloka hore motho e mong a tsamaise kutloisiso ea mokhatlo mabapi le ts'ebetso. Ho bapatsa Analytics tekanyetso e hakanyetsoa hore e tla eketsa 84% lilemong tse 3 tse tlang.

Ts'ebetso ea Papatso

U nahana eng?

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