Tsebo ea Bohlokoa ka ho Fetisisa ea Khoebo ea Kae ho 2018?

Tsebo ea ho Maketa bakeng sa 2018

Likhoeling tse 'maloa tse fetileng ke ntse ke sebetsa ho likharikhulamo bakeng sa lithupelo tsa dijithale tsa ho bapatsa le setifikeiti bakeng sa k'hamphani ea machabeng le univesithi ka ho latellana. E bile leeto le makatsang - ho sekaseka ka botebo hore na barekisi ba rona ba ntse ba lokisoa joang mananeong a bona a semmuso, le ho supa likheo tse tla etsa hore litsebo tsa bona li rekisoe haholo mosebetsing.

Senotlolo sa mananeo a degree ea setso ke hore hangata likharikhulamo li nka lilemo tse 'maloa ho amoheloa. Ka bomalimabe, seo se beha baithuti morao lilemo ha ba ntse ba kena mosebetsing ntle le haeba ba bile le li-internship tse hahang.

Ho bohlokoa ho feta ho ithuta sebopeho se feto-fetohang sa sethala sa mahlale a papatso, barekisi ba hloka ho ba le mokhoa o laolehileng oa ho rala, ho lekanya le ho etsa mohato ofe kapa ofe oa papatso. Ke ka lebaka leo ke ntlafalitseng file ea lenane la letšolo la ho bapatsa… Ke lenane le phethahetseng le netefatsang hore boikitlaetso ba hau bo tla atleha kamoo ho ka khonehang.

Theknoloji le litaba tsa sechaba li bile le tšusumetso e kholo papatsong lilemong tse 'maloa tse fetileng. Haholo, hore beng ba likhoebo tse nyane, bo-rakhoebo le barekisi ba kanna ba hloka ho ntlafatsa lisebelisoa tsa bona tsa boiphihlelo ho sebelisana hantle le moloko o tlang oa bareki (Gen Z) ha ba ntse ba sebelisa theknoloji e tsoelang pele hantle. Bachelor's in Bachelor ea Univesithi ea Maryville

Univesithi ea Maryville e hlophisitse lenane lena le qaqileng la litsebo tse hlokahalang bakeng sa barekisi ho atleha mosebetsing. Etsa bonnete ba hore u bala poso ea bona e felletseng ka infographic e ka tlase, Tsebo ea sejoale-joale ea ho bapatsa bakeng sa bo-ramahlale ba khoebo ho ea ho Master.

Tsebo ea Bohlokoa ka ho Fetisisa ea Kajeno ea Ho Maketa bakeng sa 2018

  1. Papatso ea Litaba - Mekhatlo ea mefuta eohle e ka sebelisa barekisi ba hlahisang litaba tsa mantlha, tse hohelang le tse iqapetsoeng. 86% ea barekisi ba sebelisa papatso ea litaba e le karolo ea leano la bona khafetsa, ekaba ba sebeletsa li-conglomerate tsa lefatše kapa likhoebo tse nyane tsa lehae Leha ho le joalo, ke 36% feela e lekolang boiphihlelo ba bona ba ho bapatsa ka litaba tsa litaba e le ba holileng tsebong kapa ba tsoetseng pele. Tlhahiso ea litaba le taolo, li-analytics tsa webo, le taolo ea merero ea dijithale kaofela ke boiphihlelo ba mantlha kahare ho sebaka sena.
  2. Papatso ea Mohala - Maamerika a limilione tse 219.8 - 67.3% ea baahi ba Amerika - ba na le smartphone. Sena se etsa hore maano a mehala a bohlokoa molemong oa mekhatlo ea ho bapatsa. Monyetla oa ho fihlella bamameli ba bangata ka mehala ea cellular o moholo, kaha Maamerika a sheba lifono tsa bona ka karolelano makhetlo a 47 ka letsatsi. Palo eo e batla e imenne habeli bakeng sa MaAmerika a lilemo li 18 - 24, ba lekolang lifono tsa bona ka karolelano makhetlo a 86 letsatsi le letsatsi tsebo ea mantlha sebakeng sena e kenyelletsa moralo oa mehala, nts'etsopele ea mehala le li-analytics tsa e-commerce.
  3. Ho bapatsa ka imeile - Ho bapatsa ka lengolo-tsoibila e bile leano le tloaelehileng bakeng sa lilemo tse 'maloa' me ho tla tsoelapele ho ba. 86% ea barekisi ba sebelisa lengolo-tsoibila ho aba litaba tsa papatso. Ho iketsa mebaraka, maano a ho ingolisa ho ba ngolisitseng le maano a kholo ea ba ngolisitseng kaofela ke lintho tsa bohlokoa tse bolaeang ka har'a leano lena.
  4. Papatso ea litaba tsa sechaba - 70% ea Gen Z e reka lihlahisoa le lits'ebeletso ka mecha ea litaba ea sechaba, e etsa hore papatso ea litaba tsa sechaba e be leqheka la bohlokoa la ho fihlela palo ea batho ba 69% ea Gen Z e sebelisang Instagram, e e etsa sethala sa litaba tsa sechaba se tsebahalang haholo. Sena se lateloa ke Facebook le Snapchat, e 'ngoe le e' ngoe e sebelisoang ke 67%. Ka karolelano, barekisi ba sebelisa liforomo tse hlano tsa litaba tsa sechaba ho aba litaba. Tsebo ea mantlha sebakeng sena e kenyelletsa taolo ea litaba tsa sechaba, leano la litaba, le tataiso ea boqapi.
  5. Papatso ea Enjine ea Patlo - Ho fumana sephethephethe ka lipatlisiso tsa manyolo le tse lefelloang ho hloka hore barekisi ba lule ba le teng ka liphetoho tse sa feleng. Mohlala, Google e ntlafatsa algorithm ea eona makhetlo a fetang 500 ka selemo. Kholiso ea enjine ea patlo (SEO) le boteng ba manyolo ke tsona tse ka pele-pele hara barekisi ba kenang kahare ho 69% ba Amerika Leboea SEO, papatso e batloang ea patlo, le ntlafatso ea sebaka sa marang-rang kaofela ke boiphihlelo ba mantlha sebakeng sena.
  6. Tlhahiso ea livideo - 76% ea barekisi ba hlahisa livideo e le karolo ea leano la bona la papatso Livideo tsena li ka kenyelletsa lipuisano, litšoantšo le mekhoa e meng ea ho pheta lipale. Ena ke karolo ea bohlokoa ea ho fihlela Gen Z. 95% ea moloko e sebelisa Youtube, mme 50% ea bona e re "ba ke ke ba phela ntle le" webosaete e tsamaisoang ke video. Tsebo ea mantlha sebakeng sena e kenyelletsa ho hlophisa livideo, ho qapa le ho boloka litaba.
  7. Tlhahlobo ea Boitsebiso - 85% ea barekisi ba sebelisa lisebelisoa tsa analytics mekhoeng ea bona ea ho bapatsa. Analytics ke boiphihlelo ba bobeli bo boima ka ho fetisisa bo fumanehang ho fumana talenta e ncha ea ho bapatsa, ka 20% ea barekisi ba bolelang hore ho thata ho e fumana Le ha ho na le bothata bona, 59% ea barekisi ba rerile ho eketsa tsebo ea bona ea ho sekaseka khoebo ea dijithale mekhatlong ea bona. Merafo ea data, pono ea data le tlhahlobo ea lipalo ke boiphihlelo ba mantlha sebakeng sena.
  8. Ho ngolla - 70% ea barekisi ba sebelisa li-blog ho aba litaba bakeng sa ho bapatsa le ho blogga khafetsa ho ka matlafatsa sephethephethe Likhamphani tse phatlalatsang lipapatso tse 16+ ka khoeli li fumane sephethephethe se fetang makhetlo a 3.5 ho feta lik'hamphani tse phatlalatsang lipakeng tsa lipehelo tsa khoeli le khoeli tsa 0-4. Tsebo ea mantlha sebakeng sena e kenyelletsa boiqapelo, sengoloa le qaleho.
  9. Tsebo ea Ts'ebetso - Tsebo ea ts'ebetso ea leano ke boiphihlelo bo ka sehloohong boo barekisi ba dijithale ba bo khethang e le ba bohlokoa ho ba nolofalletsa ho fihlela litlhoko tsa bona ka kakaretso. Leha ho le joalo, ho fumanoe hape e le boiphihlelo bo thata ka ho fetesisa bo ipapisitseng le talenta e ncha ea ho bapatsa. Moralo oa lichelete, khokahano ea mokhatlo, le ROI le metric ke litsebo tsa bohlokoa kahare ho sebaka sena.
  10. Tsebo ea boiphihlelo ba mosebelisi - Litlhahlobo tsa boiphihlelo ba mosebelisi ke mokhoa o thata ka ho fetisisa ho barekisi. Leha ho le joalo, litsebi tsa boiphihlelo ba basebelisi li ka fana ka leseli la khetho le boits'oaro ba bareki le ho thusa ho rala liwebosaete le lisebelisoa ho tsamaisa ho boloka bareki le ho li rekisa. Patlisiso, ho fana ka temohisiso ea boits'oaro ba moreki, le ho ngola likh'outu kaofela ke boiphihlelo ba bohlokoa sebakeng sena.
  11. Bokgoni ba Moralo oa Motheo - 18% ea barekisi ba tlaleha boiphihlelo ba boqapi bo thata ho bo fumana ho talenta e ncha ea ho bapatsa, e etsa hore e be boiphihlelo ba boraro bo boima ka ho fetesisa bo fumanoeng ho talenta e ncha ea ho bapatsa Leha ho le joalo, litaba tsa papatso ka mefuta eohle ea tsona li ntse li hloka ho hohela, 'me tsebo ena e ntse e tsoela pele ho ba tse batloang. Tsebo ea mantlha sebakeng sena e kenyelletsa moralo oa lits'oants'o, boiqapelo le moralo oa pono.

Mona ke infographic e felletseng:

Tsebo ea Khoebo

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