Ho romellana melaetsa ka selefouno ho tla ka Matla!

melaetsa ya mongolo

006656 034267 7sekgoanyane Haufinyane tjena o entse patlisiso ea basebelisi ba Mohala oa Mohala mme o fumane hore 64% ea basebelisi ba mehala ha ba sebelise melaetsa. Ha ke ntse ke batlisisa poso ena, ke ile ka makatsoa ke hore libaka tse 'maloa li ne li le joalo tšoha ke linomoro.

Mohlomong ke mosebelisi ea holileng ho feta ba bang ba li-blogger ba ileng ba fana ka maikutlo, empa ke hlile ke maketse ka lebaka le fapaneng. Ke ile ka makatsoa ke hore 65% ea basebelisi ehlile o ile a sebedisa melaetsa ya mongolo. Mohlomong ke feela hore ke se ke le lilemo li 40 empa… kannete? Ho tšoana le ho makatsoa ke hore 35% ea basebelisi ba mehala ha ba so ka ba sebelisa mochini oa telegraph.

Liphesente tse 35 tsa basebelisi ba mehala ea thekeng ha ba romellane melaetsa hobane ba fumane hore ba hlile ba ka khona bua ka lebokoseng leo le lenyenyane le nang le nako ea sebele le motho ea ka lehlakoreng le leng. Mme ha ba a tlameha ho sosobanya menoana ea bona ea maoto ho etsa joalo. Ehlile, ho romellana melaetsa ho ka u thusa ha u batla ho khaohana le motho empa u sa batle ho bua le bona.

Kea phoqa ehlile, ke rata ho romellana melaetsa. Bana ba ka ba romella metsoalle ea bona melaetsa ka ho sa feleng mme kea leboha ha ba nthomella molaetsa sebokeng ho fapana le ho ntetsetsa. Ho romellana melaetsa ka selefouno ho batla ho le thata ho feta, 'me ho hang hang hang. Mme e ntse e phahama.

Likhoebo haesale li loantšana le hore na li etse eng ka mobile nakoana. Khopolo-taba indastering ea litšebeletso tsa lijo ke kamoo bareki ba arabelang hantle ho litlankane le litemoso tse thehiloeng melaetsa. Ke kopane le Adam Small, Mopresidente oa Mongolo ka Kopo, hoseng hona mme Adam o ile a roka thothokiso ka lintho tse khahlisang haholo tse tlang tlase.
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Mongolo ka Kopo o se ntse o na le ts'ebeliso e khahlisang ea mobile. E 'ngoe ea tsona e fa basebelisi ba Marathon nako ea bona ea ho qetela ka ho ba ngolla ka nomoro ea bona ea ngoliso. Ha ho hlokahale hore u eme ho fihlela u fihla hae ho sheba nako ho PC ea hau!

Adam o ile a tsoela pele ho hlalosa SMS khahlanong le MMS. Hokae SMS (Short Message Service) e lumella litlhaku tse 160 tsa mongolo hore li romeloe koana le koana, MMS (Multimedia Messaging Service) e lumella litšoantšo, video le molumo hore li romeloe koana le koana.

3kholo 2Ha bafani ba Mobile ba ntse ba tsoela pele ho ntlafatsa marang-rang a bona bakeng sa lebelo (mohlala 3g, e fetoletsoeng = moloko oa boraro) le mehala ea thekeng e ntse e tsoela pele ho ntlafatsa li-skrini ka liqeto tse phahameng, sena se kanna sa bula mmaraka!

96pxSebakeng sa ho romella molaetsa ho sutumetsa litlhapi lijong tsa mots'eare, mohlomong o ka romella video e khuts'oane ho tsoa ho mookameli ea mosebetsing kapa video e ntle ea sejana ka boeona! U ka fetisa setlankane se ikhethileng u sebelisa theknoloji ea morao-rao ea barcode e le hore morekisi a tsokele 'mali ka pel'a mohala ho lopolla setlankane.

Adam o arolelane le nna mahlale a mang a khahlisang ao ke se nang tumello ea ho a arolelana mona (empa), empa ke labalabela ho bona le ho a sebelisa.

Na ho romellana melaetsa ho lokela ho lokoloha?

Ke ile ka botsa Adam hore na o nahana hore litheko li tla fetoha bakeng sa ho romellana melaetsa mona United States (hangata ho romellana melaetsa ka mose ho maoatle) mme a re ha a tšepe. Ponahalo e le 'ngoe ea bongata ba spam ho inbox ea hau e hlalosa hore na hobaneng… haeba ho romellana melaetsa ho sa jelle chelete, lifono tsa rona li tla be li tlala ha re bua!

4 Comments

  1. 1

    Well, yes, although I’m one of these seriously old people and I don’t use a mobile except to text – useful as a courtesy that doesn’t require the recipient to stop work and listen, when I know they aren’t near an email device…

  2. 2

    If your company focused on mobile content or IM, you would want your survey to reflect low useage of text messaging. but the most recent numbers from the CTIA, an un-biased international organization shows that out of the 262 million US phone owners, over 176-million text message. Over 400,000 a minute in just the US.

    Text messaging in the US is growing at the rate of 151% annually, with the 30 to 45 years olds growing at the rate of 130%.

    Only 3 of the major US providers currently allow mass MMS and most of the major players are focused on expansion of their data access market because of the challenges in delivering MMS, which is less than 30%.

    Data accessed mobile content is the future for mobile marketing, but SMS for pure communications and the number of applications available via text continues to grow.

    Currently almost 50% of the US phones have data capability but only approximately 30% pay the additional fees to activate the feature.

    • 3

      Great stats, Rbowen! Thanks so much for taking the time to share these stats. I’ve been scouring the net to find out what I can on the topic. Messaging definitely has the buzz, but still seems to have a ways to go to get mainstream marketing adoption. Perhaps this is the year!

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