Ho phahama ha Motsamai oa Mehleng ea Kajeno

mekhoa ea sejoale-joale ea maeto a ho tsamaea

Usablenet e hlophisitse letoto le lecha la infographics le bontšang setšoantšo sa phetoho e potlakileng ea mobile indastering ea maeto, ka lipalo-palo tse buang ka ho phahama ha moeti oa sejoale-joale ea tsamaeang, litholoana tse makatsang tseo lenaneo la ts'epahalo ea mehala li ka bang le tsona khafetsa ea ho boloka libuka, hore na lilemo tse sekete li beha pele mohala joang liqetong tsa bona tsa maeto, le tse ling.

Letoto la lihlooho tse felletseng le kenyelletsa lintho tse nkiloeng tse kang:

  • Millennials etella pele litefiso tsa maeto a mehala: baeti ba bangata ba tsamaeang ke bareki ba pakeng tsa lilemo tse 25-44. Ka karolelano, ba qeta 35% ea nako ea bona ba batla litaba tsa maeto ho li-smartphone le matlapa.
  • Libaka tsa mehala e se e le tebello ea mantlha ea bareki: lipehelo tsa mehala li holile 20% karolong ea pele ea 2014 ha li bapisoa le keketseho ea 2% feela ea peeletso ea li-desktop.
  • Multichannel ke senotlolo sa leeto la bareki: 40% ea bareki ba Expedia ba sebelisa lisebelisoa tse ngata ho boloka ha halofo ea baeti bohle ba etsa lipatlisiso tsa libaka tsa ho etela le ho fana ka mehopolo pele ba tsamaisa sesebelisoa se seng.
  • Mananeo a botšepehi eketsa haholo menyetla eo moreki a ka ngolisang sefofane kapa kamore ea hotele ka 86%, mme hoo e ka bang 50% ea millennials e nka mananeo a ts'epahalo "a le bohlokoa haholo" ho boloka.
  • Baeti ba 4 ho ba leshome joale ba ikemiselitse ho arolelana lintlha tsa hau molemong oa ho fumana melemo ea motho ka mong

Motsamai oa sejoale-joale o lula a hokahane 'me o lebelletse boiphihlelo ba mehala bo nolofatsang leeto ka kakaretso la ho boloka. Buka ea rona e ncha ea maeto ea maeto e bonts'a hore na lihlahisoa tsa maeto li ka etsa joang ho ba le liphihlelo tse hohelang ho bareki liteisheneng tsa mehala ka ho etsa menyetla e mengata ho mobile.

Khoasolla eBook ho Usablenet, The Modern Mobile Traveler le How Brands li ka hokahana le tsona hamolemo.

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