Sebaka sa Moz: Eketsa Boteng ba Hau ba Sebaka sa Marang-rang ka Lenane, Botumo le Tsamaiso ea Tsamaiso

Sebaka sa Moz: Tsamaiso ea Lintlha, Tsamaiso ea Botumo le Linyehelo

E le bongata ba batho ithute ka le ho fumana likhoebo tsa lehae inthaneteng, boteng bo matla ba inthanete bo bohlokoa. Tlhahisoleseling e nepahetseng ka khoebo, linepe tsa boleng bo holimo, lintlafatso tsa morao-rao le likarabo ho litlhahlobo li thusa batho ho ithuta ho eketsehileng ka khoebo ea hau mme hangata ba etsa qeto ea hore na ba khetha ho reka ho uena kapa mohatelli oa hau.

Lenane la botsamaisi, ha e kopantsoe le taolo ea botumo, e ka thusa likhoebo tsa lehae ho ntlafatsa boteng ba tsona bo fumanehang marang-rang le botumo ka ho li nolofalletsa ho tsamaisa tse ling tsa lintlha tsa bohlokoahali ho baeti le lienjineri tsa ho batla. Ka tharollo e 'maloa kantle ho naha, ho bohlokoa ho nahana ka lintlha tse kang katleho, tšebeliso e bonolo le theko. 

Ka taolo e ikemetseng ea lethathamo le kabo ea data ea libaka libakeng tse ngata le taolo ea botumo, Moz Local e o nolofalletsa ho boloka mathathamo a nepahetseng kapele, ho arabela litlhahlobo, le ho beha lintlafatso le litefiso. Sesebelisoa sa rona se bonolo ho sebelisoa se etselitsoe ho ntlafatsa boteng ba hau ba inthanete, ho eketsa ts'ebeliso ea bareki, le ho ntlafatsa ponahalo ea hau lipatlisisong tsa lehae ka nako le boiteko bo fokolang. E hahiloe bakeng sa mefuta eohle ea lik'hamphani, ho tloha likhoebong tse nyane ho isa likhoebong tse kholo, likhoebo tse le 'ngoe ho isa libakeng tse ngata, le mekhatlo.  

Boloka Lintlha Tse Nepahetseng

Tsamaiso ea Likhoebo tsa Lehae

Bakeng sa SEO ea lehae, litaba tse felletseng le tse nepahetseng li bohlokoa. Ho boloka aterese, lihora tsa ts'ebetso, le linomoro tsa mohala li lula li le teng le hona joale li bohlokoa ho batla le boiphihlelo ba moreki. Moz Local eu thusa ho theha le ho tsamaisa mathathamo a khoebo ea hau ea lehae ho Google, Facebook, le libaka tse ling ho thusa bareki ho fumana le ho khetha khoebo ea hau.

O ka ntlafatsa manane ohle a hau ho tsoa ho dashboard e le 'ngoe,' me u ithute hore na ke lintlha life, linepe kapa lintho tse ling tse hlokahalang ho phethela lethathamo la hau le li profiles e le hore bareki ba ka tseba kapele hore na khoebo ea hau e etsa eng le hore na e ba loketse. Lethathamo le ajoa ka boiketsetso ho marang-rang a molekane oa rona, 'me ka lethathamo la manane a rona a sa khaotseng, mathathamo a hau a lula a ntlafalitsoe lienjiniking tsohle, litsamaiso tse fumanehang marang-rang, litaba tsa sechaba, liapp le li-aggregator tsa data ka nako le boiteko bo fokolang. Ts'ebetso ea rona ea ho khetholla, ho netefatsa le ho hlakola manane a likopi e thusa ho felisa pherekano.

Moz Local e boetse e u fa lits'oants'o tsa ts'ebetso ea ts'ebetso, joalo ka Ponahalo ea Ponahalo, lintlha tsa ho ba teng marang-rang le lintlha tsa botlalo. E tla u tsebisa nako ea ho nka bohato ka litlhokomeliso le litsebiso bakeng sa lintho tse hlokang tlhokomelo.

Re sebelisa Moz Local ho lekola boemo ba lethathamo la rona, ho bona habonolo ponahalo ea lenane la rona ha re batla le ho utloisisa ts'ebetso ea lethathamo maemong a fapaneng. Re atlehile ho sutumelletsa tlhaiso-leseling e thathamisitsoeng ho li-directory tsa mantlha mme re thabile ke liphetho tseo re li boneng.

David Doran, Motsamaisi oa Leano ho Oneupweb

Lekola Lisebelisoa tsa hau tsa Khoebo mahala

Laola Botumo ba Hao

Litekanyetso tsa Khoebo ea Lehae, Litlhahlobo, le Bolaoli ba Botumo

Boemong ba lehae, litlhahlobo li ka etsa kapa tsa senya khoebo. Ho feta 87% ea bareki e boletse ba ananela litlhahlobo tsa bareki mme ke 48% feela ba ka nahanang ho sebelisa khoebo e nang le linaleli tse ka tlase ho tse 'ne. Ebile, likhoebo tse nyane li kanna tsa se ke tsa hlaha liphellong haeba litlhahlobo tsa bona li sa fihle moeling o itseng. 

Litlhahlobo tse ntle li ka thusa ho eketsa boemo ba hau ba lipatlisiso tsa tlhaho, empa karabelo ea 'nete tlhahlobisong e mpe kapa e tsoakaneng e boetse e khothaletsa tšebelisano e ngata le khoebo ea hau hape e fa mohlahlobi monyetla oa ho fetola lintlha tsa bona.

Sebaka sa Moz se lumella basebelisi ho lekola, ho bala le ho araba habonolo ho lienjineri le liwebosaete ho tsoa dashboard e le 'ngoe. Tsamaiso ea botumo e bohlokoa haholo bakeng sa SEO le lebitso la hau, 'me Moz Local e romela liapdeite tsa nako ea' nete le litsebiso ha ho ngolisoa tlhahlobo e ncha. Holim'a moo, dashboard e u lumella ho latela mekhoa ea litlhahlobo, ho khetha mantsoe a ikhethang le likarolo tse hlahang litekong tse ngata. Mekhoa ena e fana ka maikutlo a bohlokoa ho tsoa ho bareki mabapi le seo khoebo ea hau e se etsang hantle le seo e ka hlokang ho se lokisa.

Arolelana Lintlafatso le Litlhahiso

Litaba tsa Khoebo le Litlhahiso

Ho kenya letsoho bareki ho feta metsotsoana e seng mekae ho ntse ho thatafala ka letsatsi. Ka libaka tse ling tse ngata, lihokela le tlhaiso-leseling e fumanehang leqepheng la pele la sephetho sa lipatlisiso, ho hlahella ho bahlolisani ke phephetso. 

Seo bareki ba itšoarang ka sona le ho ikopanya le sona, leha ho le joalo, ke lintlafatso le litefiso khafetsa. Ho tsebisa bareki ka litaba tsa morao-rao mabapi le khoebo ea hau, lihlahisoa tse ncha kapa litšebeletso kapa litšebeletso tse khethehileng ho ka ba susumetsa hore ba reke ho uena. U ka arolelana litaba ho Facebook kapa ua romella Lipotso le Likarabo profilong ea hau ea khoebo ea Google ho tsoa Moz Local.

Moz Local eu thusa ho laola manane a khoebo ea lehae le botumo ho Google, Facebook le libaka tse ling ho thusa bareki ho fumana le ho khetha khoebo ea hau. E etselitsoe ho holisa boteng ba khoebo ea lehae marang-rang, ho eketsa ts'ebeliso ea bareki le ho ntlafatsa ponahalo lipatlisisong tsa lehae ka nako le boiteko bo fokolang.

Re fumane Moz Local e le sethala se khanyang ho thusa ho matlafatsa ponahalo ea lehae ea bareki ba rona. Ka lienjineri tsa ho batla tse ikhethileng liphetho ho ipapisitse le sebaka seo mosebelisi a leng ho sona, Moz Local e ka ba le tšusumetso e kholo ho sephethe-phethe sa tlhaho.

Niall Brooke, Motsamaisi oa SEO ho Matalana

Fumana lintlha tse ling ka Moz Local

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