NetBase: Sethala sa Bohlale ba Sechaba sa Khoebo

NetBase

NetBase, eo pele e neng e le Accelovation, ke sethaleng sa bohlale ba sechaba se lumellang bafuputsi ba mmaraka ho lekanya boitlamo ba bona ba litaba tsa sechaba.

Sethala sa Net Base Monitoring se matlafatsa barekisi ka lisebelisoa tsa nako ea nnete tsa ho lekola le ho lekanya tse fanang ka leseli la hanghang le le sebelisanang ho se tsamaisang maikutlo le boits'oaro ba bareki. NetBase Insight Workbench e fa bafuputsi ba mmaraka sete ya Analytics, lichate le lisebelisoa tsa ho etsa lipatlisiso.

Mohlala ke ona oa NetPase oa BrandPassion Index, o sebelisetsoang ho fumana tlhahlobo ea tlholisano ea lebitso (ka mohlala o motle oa ho reka matsatsi a phomolo ho barekisi ba ka sehloohong):

CustomerBase, sesebelisoa sa morao-rao moo Sethala sa Bohlale ba Sechaba se sebetsang teng, se khasa letlooa, se tšoaea likhoeli tse 12 tse fetileng tsa tšebetso ea inthanete, mme se kopanya maikutlo, maikutlo le maikutlo a lebitso, ho fana ka leseli le sebetsang.

Phapang ea bohlokoa ho tsoa lisebelisoa tse ling tse tšoanang ke ts'ebetso ea puo ea Tlhaho. CustomerBase e kenyelletsa emisa mantsoe joalo ka hobane, by, etsoe or ka mor'a eo Google le lienjineri tse ling tsa setso li e hlokomolohang. Kenyelletso e joalo e lumella ho hlalohanya moelelo hammoho le maikutlo a nnete, ho lumella pono e ntle. Taba ka mohlala: Google e ne e tla tšoaea chesa ka moelelo o mobe, empa CustomerBase e ka nahana chesa ka leseli le letle ha polelo e sebelisoa moelelong oa ho hlatsoa molomo.

USP ea bobeli e kholo ke bongata ba data. Ts'ebetso ea likhoeli tse 12 e lekana le li-byte tsa molumo tse libilione tse mashome a mabeli ho tsoa litokomaneng tse fetang limilione tse likete tse supileng tsa dijithale Khamphani e re e hlahisa lipolelo tsa 50,000 motsotso ho tsoa mehloling e kang Facebook, li-blog, liforamu, Twitter le libaka tsa tlhahlobo ea bareki.

Barekisi ba ka sebelisa NetBase e le sesebelisoa sa lipatlisiso tsa mmaraka, ho lekola mecha ea litaba ea sechaba, kapa ho nyolla litefiso tsa bona ho tsetelo ea sechaba. Ho tsoa sebakeng sa bona sa marang-rang:

  • Etsa litokiso tse potlakileng tsa tsela eo eketsa katleho ea letšolo le chelete e hlahisoang. Ha lentsoe la kahisano le u joetsa hang-hang hore na matšolo a hau a atleha kae le hore na hobaneng ba sokola, o ka nka khato ho ntlafatsa chelete eo u e sebelisang ho bapatsa.
  • Eketsa phutuho e fihlelloang ke ho khetholla bahloekisi ba bohlokoa le litebello. Ua tseba hore ho na le "li-VIP tsa sechaba" kantle moo - batho bao mantsoe a bona a utluoang ha ba ntse ba bolella balateli ba likete ka lebitso la hau le bahlolisani ba hau. Tseba hantle hore na ke bo-mang 'me u ba fe mabaka a mang a ho etsa joalo. Ithute haholoanyane.
  • Etsa lisebelisoa tse ncha tse atlehileng ka ho lekola kamohelo ea bareki ho sehlahisoa se secha ha se kena 'marakeng le ka ho fana ka likarabo tse potlakileng, tse hokahaneng litabeng le litletlebo tse ka hlahang. Bala haholoanyane mabapi le tharollo ea rona e ncha ea ho latela tlhahiso ea sehlahisoa.
  • Hlahloba bophelo bo botle ba lebitso khafetsa. Etsa liqeto tse ntle tsa cha 'me u potlakise likarabo ho litšokelo tsa lebitso ka sehlopha se felletseng sa li-KPI ho lekanya le ho laola bophelo bo botle ba sechaba sechabeng ka nako ea' nete. Bala haholoanyane ka tharollo ea rona ea tlhahlobo ea lihlahisoa. Ho bona hore na bophelo bo botle ba lebitso la sechaba bo sebetsa joang mathateng a khoebo ea lefats'e, bala tlhahlobo ea Starbucks ho blog ea rona.
  • Bolela liketso tsa mohatelli 'me u arabe ka potlako ho litšokelo tsa tlholisano ka tlhahlobo e potlakileng, ea nako ea nnete ho lihlahisoa tse hlolisang. Ithute haholoanyane 'me u bone Brand Passion Index ea rona e sebetsa ho blog ea NetBase.
  • Utloisisa karabelo e tebileng ea sechaba ho matšolo, molemong oa ho etsa liqeto tse nang le tsebo. Bona blog ea rona ho ithuta haholoanyane ka hore na Wall Street Journal e sebelisa NetBase joang bakeng sa tlaleho ea eona ea maikutlo a beke le beke a maikutlo.
  • Etsa ho eketsehileng ka tekanyetso ea hau e teng le lisebelisoa. Litharollo tsa NetBase li hlophisa le ho hlophisa litlhaloso tsa litaba tsa sechaba ka mekhahlelo e metle le metriki. Sebakeng sa ho hlophisa ka bongata ka litlhaloso tse likete, lisebelisoa tsa hau li teng ho sebeletsa ho ntlafatsa matšolo.

Etsa bonnete ba hore o ts'oara motsoalle oa rona, Jason Falls, ea etsang Social Smarts Webinar bakeng sa Netbase ka Phato 15, 2012: Mokhoa oa KISS ho Katleho ea Papatso ea dijithale.

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