Li-CRM le Li-Platform tsa Data

Ka kopo Emisa ho Bapisa NSA Spying le Marketing

One of the conversations I continue to see rising to the top of the NSA khang ea bohloela ke hore lik'hamphani li se li ntse li bokella data ea mofuta ona ho Maamerika bakeng sa boiteko ba ho bapatsa.

For those outside the United States, the Constitution is quite clear with the Sehlomathiso sa Bone sa Bili ea rona ea Litokelo joalo ka baahi.

Tlhabollo ya Bone ya Bili ya Ditokelo

Tokelo ea batho ea ho sireletseha ho batho ba bona, matlong, lipampiri le litlamorao, khahlano le lipatlisiso tse sa utloahaleng le ho nkuoa, e ke ke ea hatakeloa, 'me ha ho mangolo a tumello a tla fanoa, empa ka lebaka le ka etsahalang, e tšehelitsoe ke kano kapa tiiso, haholo-holo e hlalosang. sebaka se tla phenyekolloa, le batho kapa ntho tse tla tshoaroa.

Whether or not you believe that the collection of metadata should or shouldn’t be covered under the 4th Amendment isn’t going to be argued here; I have my own beliefs. Still, I’m not a Constitutional attorney (and even they disagree with one another).

I want to argue the goal and methodology of metadata collection. This data is collected for a company to personalize and improve the user’s experience (UX) online to increase acquisition, retention, or customer value. That’s a touchy subject for some – especially how the data is accumulated and whether or not the consumer provided their permission. Most of the time, they do, but it’s buried in the legal mumbo-jumbo of the terms of use you agree to when you sign up for a service.

I know I’m a marketer, so my opinion is skewed, but I love that companies pay attention to me. I want to share information with them, and I want them to use it to improve my customer experience. If that means product recommendations or targeted messaging, please do! I love product recommendations!

Joale, a re lekanyeng sepheo sa barekisi ho sepheo sa 'muso bohloela. The government’s pursuit of metadata is to identify patterns that lead to a deeper investigation of citizens based on their behavior. That investigation could lead to charges and, ultimately, incarceration. So, while marketers are looking to sell more with data, the government may be looking to find and imprison people to protect Americans.

That’s not close to the same, so please stop comparing the two.

Ha ke bolele ho qeaqea, empa ke kopa u shebe nalane ea batšoaruoa ba rona naheng ena. Ho latela data, 95% ea linyeoe tsa tlōlo ea molao ke litholoana tsa boipelaetso bo se nang bopaki bo kileng ba hlahisoa, 'me ba bangata ha ba ikhathatse ka boipiletso.

So, let’s take the long shot here. I travel a lot, and I discuss politics online. How long would it take to overlay my conversations questioning the government with actual anti-government or terrorist activity geographically throughout the United States? This week, I’m heading to Chicago. Perhaps there’s a sleeper cell in Chicago within a few miles of my hotel that the government collects data on. How many overlaps will it take to procure enough circumstantial evidence to put a case together on me? Combine this with the guns I own, and how does that appear?

Now line it all up – from my government criticism, my military service, my travel to large cities throughout the world, my ownership of guns – and add to it the full force of federal prosecutors with unlimited budgets. I don’t have the resources to hire high-powered attorneys to defend myself. Is that a long shot? I don’t think so. Again, our history is full of overzealous prosecutors who have gone after conviction after conviction to improve their political pursuits.

Please don’t compare companies’ marketing to the goals of spying on citizens for national security. They’re completely different.

Ela hloko NSA: Just a note that I’m not anti-government and would never take up arms outside of defending myself. I’m very much supportive of local government and law enforcement. I’m often an opponent of federalization for its inefficiency, overreach, and corruption.

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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