Bareki ba khetha khetho le tšebelisano 'moho… leha e le ka Video

boiphihlelo ba moreki khetho ea video

Ho na le mefuta e meraro ea mantlha ea libaka tseo mekhatlo e li phatlalatsang molemong oa k'hamphani ea tsona:

  1. Bukana - sebaka sa marang-rang se emeng feela e le pontšo ea hore baeti ba ka e hlahloba.
  2. phedisano - sebaka se ntlafalitsoeng khafetsa se fanang ka litaba, lintlafatso le litaba tse ling.
  3. Interactive - sebaka se fanang ka moeti ho tsamaea le ho sebelisana kamoo ba lakatsang.

Mehlala ea tšebelisano-'moho eo re e etselitseng bareki e kenyelelitse infographics e sebelisanang, ho khutla ho tsetelo kapa lipalo tsa lipalo, limmapa tse sebelisanang, lisebelisoa tsa sechaba tse kang liforamo, le libaka tsa khoebo tsa e-commerce. Hangata bareki ba rona ba makatsoa ke hore na tlhokomelo e lefshoa hakae ho an sesebelisoa se kopanetsoeng saeteng… le haeba e mpa feela e embed a leqepheng le le leng feela.

Bareki ba batla karolo e mafolofolo ho theheng boiphihlelo bo nepahetseng le bo hohelang, mme barekisi ba lokela ho amohela monyetla oa ho sebelisana le bona ho aha Webosaete e sebelisanang haholoanyane.

Rapt Media e ile ea etsa lipatlisiso ho bareki ba fetang 2,000 United States le United Kingdom ka lipatlisiso tse fumanehang marang-rang ka Phupu 2015. Likarabo li ile tsa bokelloa ka boithatelo ho tsoa ho batho ba arabileng ba sa tsejoeng ba banna le basali, ba lilemo li 18 ho isa ho 60. Bafuputsi ba lipatlisiso ba fumanoe ba beha lintho tse tlang pele qeto e thehiloeng tsebong 'me tlhahiso-pele ka mose ho boto - ho tloha kamoo ba fumanang litaba tsa bona ho Facebook, ho ea kamoo ba rekang ka lisebelisoa tsa bona tsa thekeng. Boitsebiso bohle ba lipatlisiso bo hlophisitsoe ka video e kopanetsoeng e lumellang barekisi ho khetha liphetho tsa lipatlisiso tseo ba batlang ho tseba ho eketsehileng ka tsona.

Liphuputso tsa mantlha tlalehong ea video ea Rapt Media:

  • 89% ba batla ho laola lipapatso tseo ba li bontšitsoeng inthaneteng
  • 57% ba lakatsa ho fumana litaba ka bobona khahlanong le papatso
  • 64% ba tla qeta nako e eketsehileng ba shebelletse video haeba ba ka nka karolo ka mafolofolo
  • 86% ba batla ho tseba ho laola lihlooho tseo ba li bonang libakeng tsa litaba
  • 56% e rata ho khetha litaba tse li amang

Khoasolla Rapt Media Video Report

Joalo ka ha khetho e se e le bohlokoa katlehong ea phelisano, e-commerce le linyehelo tsa litaba, liphetho tse tsoang ho Rapt Media fana ka bopaki ba hore video le eona e hloka ho iphetola! Ka Rapt Media, ho etsa livideo tse sebelisanang ha ho mohla ho kileng ha ba bonolo. Eketsa boitlamo ba litaba tsa hau, pheta lipale tse ikhethileng haholoanyane, 'me u tebise boitlamo ka ho fetola bashebelli ho ba karolo e mafolofolo.

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