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App: Google Analytics Campaign UTM Querystring Builder

Sebelisa sesebelisoa sena ho theha Letšolo la hau la Litlhahlobo tsa Google URL. Foromo e tiisa URL ea hau, e kenyelletsa logic ea hore na e se e ntse e na le potso ka hare ho eona, 'me e eketsa tsohle tse nepahetseng. UTM mefuta: utm_id, utm_letšolo, utm_mohloli, utm_medium, le boikhethelo motsetse 'me khotsofalo.

hlokahalang: URL e sebetsang ho kenyeletsoa https:// le domain, leqephe, le querystring ea boikhethelo
Taba ea boikhethelo: Sebelisa ho tseba hore na ke lipapatso life tsa papatso ea litšupiso tsena tsa phetisetso.
Taba ea boikhethelo: Sebelisa ho tseba papatso kapa lets'olo le itseng.
hlokahalang: Sebelisa ho tseba mokhoa o kang oa lengolo-tsoibila kapa theko ea ho penya.
hlokahalang: Sebelisa ho tseba mochine oa ho batla, koranta kapa mohloli o mong.
Ka boikhethelo: Sebelisa ho ela hloko mantsoe a sehlooho a lebisitsoeng.
Taba ea boikhethelo: Sebelisa tlhahlobo ea A/B ho khetholla lipapatso kapa likhokahano tse supang URL e tšoanang.

Kopitsa URL ea Letšolo

Haeba u bala sena ka RSS kapa lengolo-tsoibila, penya webosaeteng ho sebelisa sesebelisoa:

Sehahi sa URL sa Letšolo la UTM sa Google Analytics

Ke Mefuta Efe ea Letšolo (UTM) e Fetisitsoeng ho Google Analytics?

UTM mefuta e fapaneng ke liparamente tseo u ka li kenyang ho URL ho latela ts'ebetso ea matšolo ho Google Analytics. Mona ke lethathamo la mefuta-futa ea UTM le litlhaloso tsa li-URL tsa lets'olo ho Google Analytics:

  1. utm_id: Karolo ea boikhethelo ea ho tsebahatsa hore na litšupiso tsena tsa phetisetso ke life.
  2. utm_mohloli: Paramethara e hlokahalang e supang mohloli oa sephethephethe, joalo ka mochini oa ho batla (mohlala, Google), sebaka sa Marang-rang (mohlala, Forbes), kapa koranta (mohlala, Mailchimp).
  3. utm_medium: Paramethara e hlokahalang e supang sebaka sa phutuho, joalo ka patlo ea tlhaho, patlo e lefelloang, lengolo-tsoibila kapa mecha ea litaba ea sechaba.
  4. utm_letšolo: Ke boikhethelo empa kgothaletswa haholo paramethara e supang phutuho kapa papatso e itseng e lateloang, joalo ka ho qala sehlahisoa kapa thekiso.
  5. motsetse: Paramethara ea boikhethelo e khethollang lentsoe la sehlooho kapa poleloana e lebisitseng ketelong, joalo ka potso ea ho batla e sebelisitsoeng mochining oa ho batla.
  6. khotsofalo: Paramethara ea boikhethelo ea ho khetholla lipakeng tsa papatso e tšoanang kapa lihokelo, joalo ka mefuta e 'meli e fapaneng ea papatso ea banner.

Ho sebelisa mefuta-futa ea UTM, o tla hloka ho e kenyelletsa ho fihlela qetellong ea URL ea hau joalo ka liparamente tsa potso. Ka mohlala:

http://www.example.com?utm_id=123&utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

Mokhoa oa ho bokella le ho lekola lintlha tsa lets'olo ho Google Analytics

Mona ke video e hlakileng ea ho rala le ho etsa liphutuho tsa hau u sebelisa Google Analytics.

Litlaleho tsa Ka tsa Letšolo la Google Analytics li Hokae ho Google Analytics 4?

Haeba u ea ho Litlaleho > Fumana > Ho Fumana Sephethephethe, o ka ntlafatsa tlaleho ho bonts'a lets'olo, mohloli, le mahareng o sebelisa ho theoha le lets'oao la + ho eketsa boemo ba bobeli litlalehong.

Google Analytics 4 Campaign Tracking (GA4)

Google Sheet For Tracking UTM Campaign URLs

Netefatsa hore u sheba Google Sheet eo re e hahileng ('me u ka kopitsa ho Google Workspace ea hau) e u lumellang hore u be le maemo le ho rekota li-URL tsohle tsa hau tsa Letšolo la UTM la Google.

Mokhoa oa ho Track UTM Campaign URLs ho Google Sheets

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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