Motsoako o Hlolang oa Sehlahisoa, Khetho le Maikutlo

buka ea jellyvisionThe Jellyvision Lab e hlahisitse eBook e nyane e makatsang mabapi le Mokhoa oa ho hlahisa likhetho tsa lihlahisoa. Buka ena e bapisa boits'oaro ba bareki ka lisuphamaketeng le tse fumanehang marang-rang ebile e fana ka bopaki ba hore boits'oaro bo ts'oana.

You might think that a supermarket is enormous, but Jellyvision reminds us that there's an infinite amount of space on the web, and how you present your products and services can make all the difference. Here are the lessons learned (content quoted and paraphrased from the eBook):

  • Lihlahisoa tse ling, Bareki ba Thabileng – If you try to have a site that pleases everyone, you'll create something that no one loves. Create for different segments to get liked by each segment. Market the right product to the right customers. Resource: The Ketchup Conundrum.
  • Empa… Likhetho tse ling, Khoebo e fokolang – Too many choices on the same page will confuse visitors and they will leave. Provide them with categories and filters so they can hide what they don't need.
  • Ha ho na Maikutlo, Ha ho Liqeto - Kantle ho maikutlo, boko bo sekaseka le ho bapisa, ho sekaseka le ho bapisa, ho sekaseka le ho bapisa ntle le ho fihlela qeto - o fetoha ho se khone ho etsa qeto. Maikutlo ke ona a u nolofalletsang ho etsa qeto lipakeng tsa likhetho tse fapaneng.

EBook e ea ka lintlha tse qaqileng haholoanyane mme e khutlisetsa liqeto tsohle morao. E jarolle ha u fumana monyetla 'me u netefatse hore u latela blog ea Jellyvision, Moqoqo.

ba fane ka tlhaloso e le 'ngoe

  1. 1

    Ha ke motsoalle oa Ketchup ke fumane The Ketchup Conundrum e bala ka mokhoa o makatsang. Ho bonahala ho na le thuto ea ho bapatsa ka mane kae kae.

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