Rise of Purpose-Driven Social Marketing

papatso e susumetsoang ka sepheo

Khafetsa u tla mphumana ke pheha khang ka marang-rang mabapi le eng kapa eng e amanang le lipolotiki, bolumeli le bokapitale… likonopo tsohle tse chesang tseo batho ba bangata ba li qobang. Ke ka lebaka leo ke nang le mabitso a batho ka bomong le marang-rang mecheng ea litaba tsa sechaba. Haeba u batla ho bapatsa feela, latela mofuta. Haeba o batla nna, ntatele… empa o hlokomele… o nkutlwa kaofela.

Ha ke le capitalist a sa hlathe, ke boetse ke na le pelo e kholo. Ke lumela hore re lokela ho thusana eseng ho itšetleha ka litsamaiso tse sa sebetseng ebile li sa sebetseng. Ke lumela kannete tsela eo re fetolang lintho ka eona ke ka ho nka boikarabello ba rona le ho thusa ho ba lisosa tsa phetoho. Tsa rona mokhatlo Kamehla e fana ka nako, chelete le lisebelisoa tse ling eseng feela ho thusa liphallelo… empa le ho thusa likhoebo tse se nang lisebelisoa empa li na le ts'episo.

Ha e sa lekana ho ba le boithabiso ba litaba tsa sechaba. Papatso ea 3.0 e tla hapuoa ke ba fetohang lihlahisoa tsa sechaba tse tsamaisoang ka sepheo, 'me ho etsa joalo, tataiso ea CMO, CSO, CSR, le Foundation li tlameha ho tsamaellana ho tlisa pale e kopaneng ea lebitso. Sheba Re infographic ea pele ka tlase ka lintlha tse thata tse batang tse hlakisang bokamoso ba phaello ke sepheo, mme lihlahisoa tse ikhethang tsa bokamoso e tla ba tse tsamaisang phetoho e nang le moelelo ho fetisisa sechabeng. Simon Mainwaring

Ha se ntho e nepahetseng feela ho e etsa, ho tsamaisoa ke sepheo hape ho fetoha tebello ea likhoebo, the khothatso ho basebetsi le tloaelo e ntseng e hola ea ho reka ke bareki. Batho ba batla hore chelete ea bona e ee likhoebong tse hlokomelang tikoloho, li tšoare bahiruoa ba tsona hantle, 'me li sebelise nako le matla ho etsa lefatše sebaka se betere.

ke thabile papatso e susumetsoang ka sepheo e fetoha leano le ntseng le hola la moqoqo - Ke ngotse pejana ka pherekano eo ke nang le eona ha batho ba nyatsa baka papatso (re buisane ka sena le Challenge ea sekepe sa ALS Ice Bucket… Ugh). Ke khothaletsa khamphani e ngoe le e ngoe ho khothaletsa boiteko boo ba bo etsang ho thusa ba ba potileng - lintlha tsena tse hlalosang hore na hobaneng!

Khoebo ea 3.0

3 Comments

  1. 1

    E ntle haholo, Douglas. Ka sebele sena se etsahala kapele haholo 'me bohle re lokela ho itokisetsa ho se amohela. Kea leboha!

  2. 2

    That's doesn't make me into suprising rather those are true faces in the economy as yes you have given it a whole shot!!!

  3. 3

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